It turned out 2020 was the perfect breakout year for Outer, the Santa Monica-based direct-to-consumer outdoor furniture brand that first came to prominence after impressing Shark Tank judges in late 2019.

Consumers – forced to spend practically all their time at home last year – were eager to upgrade their patios, backyards and decks. And they did not want to venture into stores and talk to pushy salespeople when they could just as easily order online.

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The most cut-throat competition for startups isn't happening in a shark tank — it's being played out in an auditorium at Pepperdine University. And the stakes are high with contestants vying for a $1 million prize.

The Malibu campus hosts the Startup World Cup's regional final on Tuesday with 10 contestants pitching ideas, from an emergency device alerting that someone is drowning to a robotic kitchen assistant named "Flippy." The winner is sent to San Francisco for a global grand finale that pits 40 rivals hailing from L.A.'s backyard to Mongolia to Kenya.

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