Cherie, an App to Build Community Around Beauty, Donates $60k to L.A. Beauty Businesses Hit By COVID
Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake
Kelly Chen founded Cherie in August 2019 to bring a sense of community to a beauty industry that can sometimes feel alienating. A former general manager at Musical.ly (now TikTok), Chen launched her app out of Culver City as a platform to promote "honest discussions" about beauty, wherein people "define beauty on their own terms" and can find "trusted information about beauty products."
Cherie's app serves as a forum for 'honest' discussions about beauty and beauty products
As the COVID-19 crisis shuttered nail and hair salons and cloistered people inside their homes, content and discussion on Cherie around self-care, stress relief and tips for keeping hands moisturized amid all the hand-washing has ticked up.
Chen's platform has now garnered over 50,000 downloads, and she's using the attention to help Los Angeles beauty businesses and the entrepreneurs who fuel them cope with the fallout of the pandemic.
In April Cherie announced its Future Beauty Fund, pledging to commit $60,000 to 20 Los Angeles beauty businesses selected by community vote. The 100,000+ votes are now in, and the winners were announced Friday afternoon.
A selection of the winners told dot.LA how they intend to spend their prize-money. Common plans include next month's rent, hygienic materials like hand sanitizer to increase patrons' safety and restocking customer-favorite products.
"Now we can have a little bit of ease knowing we can use the award money towards our rent and focus more on getting back on our feet," said Jenelle Prieto, owner of Lancaster-based La Reve Beauty Spa.
Appreciation from the winners came in spades, both for Cherie's efforts and for support from the wider community.
Cherie set aside $110k to donate to the LA beauty community
"This donation means the world to us," said Judy Hiep, owner of Pasadena's Let's Go Hair Salon. "It's not only another surviving month for us, it's also keeping our dreams alive during these uncertain times."
"Sometimes in this line of business I find myself answering questions like, 'Is this all you do?' Or 'Are you also in school or something?'," said Jacqueline Villa, owner of J&J Studio in Artesia. "As if this career path is a hobby, and not a full-time, hands-on passion that happens to be my livelihood. To me, this donation means that there are people out there that understand the hard work and dedication to perform this craft, and realize how this pandemic has affected us and our clients."
An additional $50,000 will go to 50 beauty professionals who will get $1,000 each to provide content and expertise via Cherie's app over a two month stretch. Licensed cosmetologists, aestheticians, barbers, manicurists and certified makeup professionals were eligible to apply; winners have started onboarding and more will join on an ongoing basis, according to a company representative.
"Our community has been affected by COVID-19 and we just want to play our part in supporting them during this difficult time," Chen said.
Subscribe to our newsletter to catch every headline.
SpaceX launched two NASA astronauts to the International Space Station today, becoming the first company to send humans to orbit on a commercial spaceship.
The Falcon 9 rocket's liftoff from NASA's Kennedy Space Center in Florida at 3:22 p.m. ET (12:22 p.m. PT) marked a feat that America hadn't been able to perform since NASA retired its space shuttles in 2011: launching American astronauts on an American rocket from American soil.
Lots happened in the L.A. tech and startup community this week. In a rundown of the top headlines, Chief Host and Correspondent Kelly O'Grady takes you through the key stories:
- President Trump's Executive Social Media Order Could Mean Trouble for Snap, TikTok
- Startups: Furniture Rental Servie Fernish Raises $10M Series A, Bird Could Thrive Post-COVID
- Media: HBO Max Launches, Esports Giant FaZe Clan Plans Expansion
- dot.LA Convenes -- Challenges Women Face with Confidence in a Virtual World
- Catch Up With This Week's Startup News in Our Weekly Video Recap ›
- Los Angeles Tech and Startup Week in Review - dot.LA ›
- Catch Up With This Week's Startup News in Our Weekly Video Recap ›
Coronavirus Updates: Netflix Buys Egyptian Theatre for Post-Pandemic Premiers; TrueCar Lays Off Staff
Here are the latest headlines regarding how the novel coronavirus is impacting the Los Angeles startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for the latest updates.
- Facing twin threats, TrueCar lays off 40 percent of staff
- Netflix buys Hollywood's Egyptian Theatre to stage post-pandemic events, movie premieres
Facing twin threats, TrueCar lays off 40 percent of staff<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjgzMzYzNi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxMzg5MjUyMX0.Wx6LVxNhx4WbcMFiQkuylQLs5AO2G-_4iQtc61SrdRQ/img.jpg?width=980" id="dc12e" class="rm-shortcode" data-rm-shortcode-id="f06205606520be18d44ae28069fd271e" data-rm-shortcode-name="rebelmouse-image" /><p>Santa-Monice based TrueCar laid off 219 employees Thursday, which represents 40 percent of its workforce. The cuts are partly a reaction to Covid-19 and fewer people buying cars. They are also a response to the loss of a crucial partnership with USAA that expires at the end of September. That deal accounted for 29% of cars sold last year. </p><p>The cuts will save TrueCar $35 million a year, according to an analyst note from JMP Securities. </p><p>While TrueCar would seem to benefit from car shoppers wanting to have less face-to-face contact at dealerships, the company is not immune from the large pressures the industry is facing. With that said, auto sales have bounced back more quickly than analysts anticipated. </p><p>"With website traffic and purchase intent returning to pre-COVID-19 levels for the last two weeks of April and these trends continuing into May (and likely June), auto's recovery has surprised us," wrote Andrew Boone, vice-president at JMP Securities. </p>
Netflix buys Hollywood's Egyptian Theatre to stage post-pandemic events, movie premieres<img lazy-loadable="true" src="https://dot.la/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzM1NDU2NS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYwMDAzNzAxMn0.5nzkeqvFWx6-IduqjB4jCvwwfc9n2uLSieXjpOj7i-E/image.jpg?width=980" id="e09dd" class="rm-shortcode" data-rm-shortcode-id="d367203996d299149d47684f5b2122e1" data-rm-shortcode-name="rebelmouse-image" />
- TrueCar Could be Acquired in the Next Month, Says Analyst - dot.LA ›
- Netflix's $100 Million Relief Fund: How It Started and Where It'll Go ... ›
- Netflix and Google Will Dominate L.A. After the Pandemic - dot.LA ›