eyedaptic

eyedaptic

Courtesy of Eyedaptic

A longtime executive at successful companies, Jay Cormier had been thinking about retiring in 2010.

At the time, Teridian Semiconductor, where he served as vice president and general manager, was acquired for $315 million. Cormier was working on a side project helping some entrepreneur friends with an augmented reality idea.

Around the same time, macular degeneration forced his grandmother into an assisted living facility.

That got him wondering whether AR could help the visually-impaired.

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The most cut-throat competition for startups isn't happening in a shark tank — it's being played out in an auditorium at Pepperdine University. And the stakes are high with contestants vying for a $1 million prize.

The Malibu campus hosts the Startup World Cup's regional final on Tuesday with 10 contestants pitching ideas, from an emergency device alerting that someone is drowning to a robotic kitchen assistant named "Flippy." The winner is sent to San Francisco for a global grand finale that pits 40 rivals hailing from L.A.'s backyard to Mongolia to Kenya.

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