Hollywood's Army of Craftspeople Take on COVID-19: 'We're the MacGyvers of This Industry'

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Hollywood's Army of Craftspeople Take on COVID-19: 'We're the MacGyvers of This Industry'

The glorified version of a nation at war evokes people coming together, contributing to something larger than themselves, and collectively willing a victory in pursuit of a worthy cause.

Though the coronavirus is no traditional enemy, this feels like war. The battles rage in hospital rooms, biomedical labs and ICUs. The heroic soldiers don scrubs and wield microscopes. Meanwhile, the cloistered public tries to keep calm and carry on.


On the home front, one inspiring community is assembling its creative might, which has fallen into disuse amid the Hollywood shutdown, and joining the fight.

"We're the MacGyvers of this industry," said Nickolaus Brown, President of the Motion Picture Costumers Local #705, whose website reads: "If we can't buy it, we build it."

Now, working alongside the Costume Designers Guild #892 (CDG), Affiliated Property Craftpersons #44, and a host of theatrical groups, these "fabric nerds obsessed with creating the exact shade" just might save your life.

"We have a huge army of costumers and volunteers who've stepped up to the plate," Brown told dot.LA. They are coordinating to make masks, gowns and booties for delivery to the front lines.

Coming Together

"It started organically," said Salvador Perez, President of CDG.

Like virtually everyone in the motion picture industry, costumers and set designers cannot work due to social distancing. As infection counts climbed and news of shortages of personal protective equipment (PPE) began to surface, people wanted to help.

"Members started reaching out to me about these desperate pleas for PPE for medical professionals," recalls Brown. Though it surely feels longer, that started in the middle of last week. "I put a post on Facebook, a call to arms." Following an email solicitation to the #705 membership, about 130 people had enlisted.

As for #892, "it was just going to be 10 or 12 of us doing this," said Perez. "Now we have signed up about 100 people."

The participating unions, which also include Locals #80 and #768, began working independently. CDG received help from some of its suppliers, including Jo-Ann Fabrics and Michaels. Western Costume and Kagan Trim sent rolls of elastic to #705. In true MacGyver style, two CDG members watched a do-it-yourself YouTube video on mask design then improved the process and sent out guidelines to members.

"Everybody knew they had to act," said Brown.

IATSE, the umbrella guild comprised of numerous local affiliates, caught wind of the groundswell and got involved. Things began to streamline and scale.

"Their arms have a much greater reach to reach out to the governor's office or mayor's office and to have substantive conversations about what people need in the field," said Brown.

Now there are daily conference calls, where representatives from the locals and the west coast office of IATSE coordinate.

Contributing

As the union offices procure supplies, they will divide the fabric, thread and elastic into kits. These will either be delivered to the members who've signed up, or picked up by members in staggered shifts. Completed masks will be dropped off at the CDG office in Burbank, before being delivered to hospitals.

Maintaining social distancing adds to the challenge, but the process has been designed accordingly. "We're trying to protect our members, but still help," said Perez.

Each kit, said Brown, will yield 24 masks. The first batch out of #705 will be 32 kits, meaning 768 masks, which should be completed and ready for delivery by early next week. Perez expects CDG members to make about 50 each on a similarly ambitious timeline.

"Mind you, we're the people that make the Batsuit," he crowed.

Based on guidance from the Centers for Disease Control, the costumers learned over the weekend that without the proper supplies they could not make PPE of the quality required for high-risk situations like surgery. So, the first shipment is bound for lower-risk workers, like those in grocery stores, senior homes, homeless care facilities and auxiliary health practices like physical therapy.

But, said Perez, "we have a contract with 3M and we're trying to get them to give us the filter fabric" that's needed to make the higher-quality masks.

Still, noted Brown, supplying PPE for lower-risk situations could be extremely useful, since it theoretically should keep the higher-quality masks available for use in higher-risk situations.

As the costumer effort progresses and continues to streamline, more participants will likely volunteer. More requests will come in for supplies. And more things will be made. According to Brown, Local #44, which makes props and designs sets, "is working on making face shields."

Beyond helping others, the work is also helping the costumers.

"People at this time need a way to focus on contributing and to have a purpose in this really difficult time," said Brown. "They are champing at the bit to feel like they're doing something. Having this project has given a lot of people a purpose."

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Sam Blake is dot.LA's entertainment and media reporter. Email him at samblake@dot.LA and find him on Twitter @hisamblake

https://twitter.com/hisamblake
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⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

🔦 Spotlight

Happy Friday Los Angeles,

The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

For updates or more event information, visit the official Tech Week calendar.


🤝 Venture Deals

LA Companies

  • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

LA Venture Funds
  • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
  • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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    🌴🧑‍💻 Your Guide to LA Tech Week 2024

    🔦 Spotlight

    Happy Friday Los Angeles,

    As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


    What to Look Forward To

    Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

    Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

    Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

    Plan your week with the daily lineup, organized by location for easy navigation:

    For updates or more event information, visit the official Tech Week calendar.

    Enjoy LA Tech Week 2024!!


    🤝 Venture Deals

    LA Companies

    • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
    • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

      LA Venture Funds
      • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
      • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
      • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


        LA Exits

        • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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        LA Tech Week 2024: Saturday-Sunday Event Lineup
        tech-week

        Here’s what’s happening during the closing weekend (Oct 19 - Oct 20) of LA Tech Week 2024! Events are organized by location so you can easily catch the sessions that interest you most.

        SATURDAY EVENTS

        BEVERLY HILLS

        12:00 PM

        • BIG Showcase (Invite Only):

        BIG Showcase (Invite Only)

        2:00 PM

        Light Dao

        Struck Capital, Seahorse Express

        EAGLE ROCK

        12:00 PM

        Sunrise Integration, Shopify

        EL SEGUNDO

        9:00 PM

        Administratum, Valar Atomics

        HOLLYWOOD

        10:00 AM

        Passes

        MALIBU

        6:00 PM

        • Malibu Beachfront Investors Networking & Wine Tasting:See Details

        Gaya Ventures

        MARINA DEL RAY

        6:00 PM

        • Awaken Your Spirit: A Journey of Transformation (Invite Only)

        Sagos Distro, Alma Wellness

        SANTA MONICA

        7:00 AM

        Founders Running Club

        8:30 AM

        Techstars

        9:00 AM

        Magic Mind

        StartupStarter, Inc., City of Santa Monica

        10:00 AM

        Gen She

        AI LA

        Crea, Barry's, Unsubscribe

        10:30 AM

        Plantologist

        11:30 AM

        • Pickleball Palooza (Invite Only)

        YouTube

        1:00 PM

        • Realfren Games: From strangers to an inner Realfren within 52 weekends: See Details

        Office for Humanity and Circuit Works

        • Talking blockchain technology with special guests: See Details

        LadyDayDao

        5:00 PM

        KARD, What's Plots

        THE VALLEY

        7:00 AM

        Camino5

        VENICE

        9:00 AM

        Westside Yogis

        11:00 AM

        Open App

        1:00 PM

        Ripe and Teddy's Hot House

        4:00 PM

        • Fashion Forward: How AI is Redefining the Fashion Industry: See Details

        VIAVIA, BNTO.RENT, ALMA.AI

        VIRTUAL

        11:00 AM

        BLCK UNICRN

        WEST HOLLYWOOD

        7:00 PM

        Next Sequence

        SUNDAY EVENTS

        INGLEWOOD

        12:00 PM

        Entrepreneur Ventures, VCPE GROUPS

        PLAYA DEL RAY

        2:00 PM

        AI LA, DELL, NVIDIA

        SANTA MONICA

        10:00 AM

        • Women Founders, Cold Brew & Beach View, Rooftop: See Details

        Clutch Talent

        11:00 AM

        11DollarSunglasses.com, Less Litter Foundation

        12:00 PM

        Data in LA, Amplitude

        12:30 AM

        New Moon, Warner UK Innovations

        TOPANGA CANYON

        3:00 PM

        Dreamore

        VENICE

        8:00 AM

        • Surf session with founders, investors, creators: See Details

        Surfed Club, Bow Shock

        12:00 PM

        • Podcast Panel and Brunch: LA Tech Community Builders: See Details

        WeAreLATech.com, Blankspaces.com

        VIRTUAL

        2:00 PM

        BLCK UNICRN


        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!


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