hello sunshine

hello sunshine

The women-focused media company run by Reese Witherspoon, Hello Sunshine, is being sold to former Disney executives Kevin Mayer and Tom Staggs' media startup. Terms of the deal weren't disclosed but according to the Wall Street Journal, it's valued at $900 million.
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After years of work and continuous learning, 2020 was our year to launch our namesake findSisterhood, an online platform that creates safe spaces and connects people across socioeconomics.

The idea for this new app was inspired by one product we launched a year ago that allowed women to talk anonymously to each other. We created a safe space where thousands of women got their questions answered around sex, relationships and also abuse and mental health issues. Women left abusive relationships and reported sexual assault. But the sensitive conversations triggered difficult emotions for others. My co-founder Stephan Hagemann and I knew we needed to find the balance between creating a safe space for those conversations without hurting others. So we built a social network that could filter out unwanted discussions and be uplifting.

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