LA Venture: How Baron Davis Uses Social Media in His Investing Strategy

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
Baron Davis

Two-time NBA All-Star Baron Davis joins this mini-episode of the LA Venture podcast about how he approaches investing, how he uses his social media presence to get involved and why he sees investing as crucial for underrepresented communities.


Davis sees social media platforms as the place to have conversations and do research. Investing, he said, has become a way for him to dive deeper into the industries he’s interested in, including video games.

"Earlier last year I was like, 'Hey I love gaming. I play video games. I want to start investing in thevideo game space.' Then people start reaching out" and giving him advice, said Davis.

"I usually let people pitch their company to me on Twitter and they DM me and I look at the deck, and get back. But sometimes I DM companies and say, ‘hey, I want to get involved’."

Davis said he's interested in working with entrepreneurs of color, women and the LBGTQ community, to make sure more people like him – "underdogs" – are represented in the industries they support with their purchases.

Davis founded Business Inside the Game (BIG), a management company and global community that brings sports tech and media people together through the summits and panels they host. The venture came out of his experience watching young entrepreneurs struggle to find partners and connections.

"For me, it's really about putting your money where your mouth is," he said.

Davis said he wants to show people of color can shape big deals for the big brands their communities have embraced–he and business partner Master P bid for ownership of iconic footwear brand Reebok.

"If these big corporations are not putting money in the community, but the community is buying all their products, then, that's unfair," said Davis. "I think for us to start having that seat at the table, it allows us to now have the pressure and responsibility to take care of our own."

dot.LA Engagement Intern Joshua Letona contributed to this post.

Listen to L.A. Venture on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.

Subscribe to our newsletter to catch every headline.

Cadence

LA Tech ‘Moves’: Adtech Firm OpenX Lures New SVP, Getlabs and DISQO Tap New VPs

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Adtech Firm OpenX Lures New SVP, Getlabs and DISQO Tap New VPs
Photo by James Opas | Modified by Joshua Letona

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

Read moreShow less

This Week in ‘Raises’: Miracle Miles Lands $100M, Fintech Startup Tapcheck Hauls $20M

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: Miracle Miles Lands $100M, Fintech Startup Tapcheck Hauls $20M
Image by Joshua Letona

In this week’s edition of “Raises”: An L.A.-based footwear company closed $100 million to boost its expansion into the global market, while there were Series A raises for local fintech, biotech and space startups.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending