‘Stranger Things’ Gives Netflix a Much-Needed Boost

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

‘Stranger Things’ Gives Netflix a Much-Needed Boost
Courtesy of Netflix

“Stranger Things” just gave Netflix a sorely-needed win, drawing record viewership over the holiday weekend.

Based on Netflix’s internal metrics, viewers watched a combined 287 million hours of season 4, volume 1 of the coming-of-age sci-fi drama, which premiered on Friday. This marks the largest premiere weekend for an English-language TV show on the platform, surpassing “Bridgerton” season 2’s haul of 193 million hours, according to Variety.


Each episode’s lengthy runtime likely helped “Stranger Things” claim the top spot; the shortest episode of the new season is just over an hour long, while the longest is around one hour and forty minutes. The show’s three previous seasons also snuck back into Netflix’s top 10 last week, while its influence is being felt across other media platforms as well: Kate Bush’s 1985 song “Running Up That Hill” catapulted to the no. 1 spot on iTunes after its inclusion in season 4, while the fantasy tabletop game “Dungeons & Dragons,” which also features prominently, is having a moment.

That kind of impact comes at a cost: Netflix reportedly spent an average of $30 million on each episode of the new season of “Stranger Things.” Such spending may have to be curbed amid the streamer’s recent struggles, as evidenced by a poor first-quarter earnings report that saw the company lose subscribers for the first time in more than a decade. That subsequently sent Netflix's stock price tumbling and has triggered layoffs and cultural shifts inside the company.

Still, “Stranger Things” has given Netflix a huge boost at a difficult time, and it’s not over yet: Volume 2 of the fourth season, consisting of two feature film-length episodes, drops on July 1. In the company’s April earnings call, co-CEO Ted Sarandos said the season 4’s two-part release was intended to be “satisfying for the binger or the one-at-a-time viewer, as well.”

But no party lasts forever: When “Stranger Things” comes to a close after its fifth and final season, Netflix's strategy for filling the upside-down void left by one of its most beloved and marketable properties could involve a dubious mix of gaming, livestreaming, ad-supported programming and multiple transphobicstand-up comedy specials.

Subscribe to our newsletter to catch every headline.

Cadence

Regard Raises $15M for AI-Powered Software That Help Doctors Diagnose Patients

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Regard Raises $15M for AI-Powered Software That Help Doctors Diagnose Patients
Courtesy of Regard

Culver City-based health care startup Regard, which uses AI-driven software to help physicians accurately diagnose patients, has raised $15.3 million in Series A funding.

Pasadena-based Calibrate Ventures and Colorado-based Foundry Group led the investment in Regard, formerly known as HealthTensor. Other investors that participated in the round include TenOneTen Ventures, Susa Ventures, Brook Byers of Byers Capital and Dropbox CEO Drew Houston. The new funding will be used to grow Regard’s team and customer base, the company said in a press release.

Read moreShow less

This Week in 'Raises': Regard Secures $15M, MaC Venture Capital Raises $203M for Second Fund

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in 'Raises': Regard Secures $15M, MaC Venture Capital Raises $203M for Second Fund
Image by Joshua Letona

This week in “Raises”: A local healthcare startup secured funding to help grow the team and deploy its software to more physicians and hospitals, while Black-led, seed-stage venture capital firm surpassed its goal for its second fund.

Read moreShow less

How Braid Theory Plans to Build the Blue Economy from the Port of LA

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

How Braid Theory Plans to Build the Blue Economy from the Port of LA
Photo courtesy of the Port of Los Angeles.

San Pedro-based Braid Theory is one of the growing number of accelerators in the country looking to grow the so-called blue economy, which spans a range of ocean-related industries and is estimated at $2.5 trillion a year.

The accelerator is accepting online applications until July 18, with its second-ever program kicking off in August.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending