NASA Names Mars Rover Landing Site After Pasadena Sci-Fi Pioneer Octavia Butler

Alan Boyle, GeekWire

GeekWire contributing editor Alan Boyle is an award-winning science writer and veteran space reporter. Formerly of NBCNews.com, he is the author of "The Case for Pluto: How a Little Planet Made a Big Difference." Follow him via CosmicLog.com, on Twitter @b0yle, and on Facebook and MeWe.

Octavia E. Butler Landing
(NASA / JPL-Caltech / ASU)

Fifteen years after her death, science-fiction author Octavia E. Butler has joined an exclusive pantheon of space luminaries memorialized on Mars.

Today NASA announced that the Red Planet locale where its Perseverance rover touched down last month is called Octavia E. Butler Landing, in honor of a Black author who emphasized diversity in tales of alternate realities and far-out futures.


"Butler's protagonists embody determination and inventiveness, making her a perfect fit for the Perseverance rover mission and its theme of overcoming challenges," Kathryn Stack Morgan, deputy project scientist for Perseverance, said in a news release. "Butler inspired and influenced the planetary science community and many beyond, including those typically under-represented in STEM fields."

Butler grew up poor in Pasadena and attended Pasadena City College, where she focused on writing. She published her first book in 1976 and broke into the mostly white, male dominated world of science fiction writing. In 1995, she was awarded a fellowship from the MacAurthur Foundation, She moved to the Seattle area in 1999, where she died unexpectedly in 2006 at the age of 58, after sustaining a head injury in a fall on a walkway outside her home in Lake Forest Park, Wash.

In his own tribute to Butler, Thomas Zurbuchen, NASA's associate administrator for space science, emphasized the connection to Southern California, the home of NASA's Jet Propulsion Laboratory and Perseverance mission operations.

Octavia E. Butler

Science-fiction author Octavia E. Butler grew up in Pasadena and spent the last years of her life in the Seattle area. (Writers House Literary Agency / Courtesy Ching-Ming Cheung)

"I can think of no better person to mark this historic landing site than Octavia E. Butler, who not only grew up next door to JPL in Pasadena, but she also inspired millions with her visions of a science-based future," Zurbuchen said. "Her guiding principle, 'When using science, do so accurately,' is what the science team at NASA is all about. Her work continues to inspire today's scientists and engineers across the globe – all in the name of a bolder, more equitable future for all."

The official names of geographical features on other planets must be approved by the International Astronomical Union, but NASA has a tradition of giving its own names to off-world landing sites – for example, Tranquility Base, the place on the moon where Apollo 11 touched down in 1969.

The 1997 landing site for NASA's Pathfinder mission to Mars is known as Carl Sagan Memorial Station, in honor of the late astronomer and author of "Contact."

In 2004, NASA designated the landing sites for the Opportunity and Spirit Mars rovers as Challenger Memorial Station and Columbia Memorial Station, respectively. Those names honor space shuttle crews who lost their lives in 1986 and 2003.

The place where NASA's Curiosity rover touched down in 2012 is called Bradbury Landing, as a tribute to Ray Bradbury, the author of "The Martian Chronicles" and many other works of science fiction.

Perseverance has already begun to venture out from Butler Landing: In addition to announcing the landing site's name, members of the mission team shared imagery from the 1-ton, six-wheeled rover's first drive since its Feb. 18 touchdown.

Perseverance's first drive on Mars

Thursday's traverse lasted about 33 minutes and put 21 feet (6.5 meters) on Perseverance's odometer. Color pictures sent back from Perseverance's hazard avoidance cameras show the tread marks left in Mars' red dirt as the rover took its first spin. Such imagery will be used to assess the dynamics of Perseverance's retro-rocket landing, which kicked up dust and exposed rock formations at Butler Landing.

"When it comes to wheeled vehicles on other planets, there are few first-time events that measure up in significance to that of the first drive," said Anais Zarifian, rover mobility testbed engineer at JPL. "This was our first chance to 'kick the tires' and take Perseverance out for a spin. The rover's six-wheel drive responded superbly. We are now confident our drive system is good to go, capable of taking us wherever the science leads us over the next two years."

The rover's software has already been updated to replace the program for landing with the program for surface operations. Mission controllers have also conducted procedures for deployment and checkout of Perseverance's RIMFAX, MOXIE and MEDA instruments, as well as its heavy-duty robotic arm.

"Tuesday's first test of the robotic arm was a big moment for us. That's the main tool the science team will use to do close-up examination of the geologic features of Jezero Crater, and then we'll drill and sample the ones they find the most interesting," said Robert Hogg, Perseverance's deputy mission manager. "When we got confirmation of the robotic arm flexing its muscles, including images of it working beautifully after its long trip to Mars – well, it made my day."

From its vantage point at Octavia E. Butler Landing, NASA's Perseverance rover can see a remnant of a fan-shaped deposit of sediments known as a delta (the raised area of dark brown rock in the middle ground) with its Mastcam-Z instrument. (NASA / JPL-Caltech / ASU)

More than 7,000 raw images have been sent back to Earth and are available online in a gallery supported by Amazon Web Services. That stockpile is sure to grow as Perseverance ramps up full science observations.

The mission plan calls for the rover to make regular commutes of 650 feet (200 meters) or more to sites of scientific interest. "We're going to do some longer drives," Zarifian said. "This is really just the beginning."

The primary goal of the $2.7 billion Perseverance mission is to analyze the composition of Martian soil for traces of ancient life, and store up promising samples for return to Earth by later missions over the next decade.

This story first appeared on GeekWire.

🚁 One Step Closer to Air Taxis in LA
Image Source: Joby Aviation

🔦 Spotlight

Joby Aviation, a pioneering electric air taxi company, has achieved a significant milestone by successfully flying a hydrogen-electric aircraft demonstrator for 523 miles with only water as a byproduct. This groundbreaking flight showcases the potential for emissions-free regional travel using vertical take-off and landing (eVTOL) aircraft, eliminating the need for traditional runways. The company's innovative approach combines its existing battery-electric air taxi technology with hydrogen fuel cells, paving the way for longer-range, environmentally friendly air travel.

For LA residents, this development holds exciting implications for future transportation options. Joby's technology could potentially enable direct flights from LA to destinations like San Francisco or San Diego without the need to visit conventional airports, offering a cleaner and more convenient alternative to current travel methods. The company's progress in both battery-electric and hydrogen-electric aircraft positions it at the forefront of next-generation aviation, promising to revolutionize urban and regional mobility.

Notably, Joby Aviation has already made strides in Southern California by securing an agreement with John Wayne Airport earlier this year to install the region's first electric air taxi charger. This strategic move sets the stage for LA to be among the initial markets where Joby will launch its electric air taxi service. With plans to commence commercial operations as early as 2025 using its battery-electric air taxi, LA residents may soon have access to a fast, quiet, and environmentally friendly mode of transportation that could significantly reduce travel times and traffic congestion in the region. In the not too distant future, LA might find itself in an identity crisis without traffic and excess smog 🤞🤞.


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Fuel Innovation: 7 Unforgettable Team Building Experiences in LA
Image Source: Discover LA

In today's competitive business landscape, team building activities have emerged as a crucial tool for fostering a positive work environment, enhancing productivity, and crucially, improving employee retention. Studies have shown that such activities help employees feel valued, with one report indicating that 93% of those who felt appreciated were more motivated at work. Importantly, team building events may improve retention rates, as employees who feel connected to their colleagues and company culture are more likely to stay long-term. With these benefits in mind, let's explore some of the most engaging and effective team building activities available in Los Angeles.

Pickleball

Image Source: Modern Luxury Angelino

Pickleball is a fantastic team bonding activity because of the easy-to-grasp rules and gentle pace make it perfect for everyone, regardless of age or fitness level. The game thrives on communication and teamwork, as players must collaborate and strategize to outplay their opponents, boosting team cohesion. Plus, the lively, fast-paced action sparks friendly competition and laughter, creating a fun and spirited atmosphere that brings everyone closer together. Los Angeles boasts numerous pickleball courts that are easy to rent if you have your own equipment. If you need additional assistance organizing your pickleball outing, there are plenty of full-service companies ready to handle every detail for you.

Resources: Pickle Pop, Corporate Pickle


Escape Room

Image Source: The Escape Game

Escape rooms are a great way to build camaraderie. They require participants to work together, combining their problem-solving skills and creativity to overcome challenges and puzzles. The immersive and time-sensitive nature of escape rooms fosters collaboration and communication. Additionally, the shared experience of tackling complex tasks and reaching a common goal helps build trust and foster positive emotions among colleagues.

Resources: The Escape Game, 60Out


Day Trip to Catalina Island

Image Source: Love Catalina

Catalina Island is a perfect day trip for a team because it provides a break from the usual work environment, allowing team members to relax and connect in a new setting. Shared experiences during the trip, such as exploring new places and participating in fun activities, help build stronger relationships and foster a sense of camaraderie. There are numerous team-building activities such as an arboreal obstacle course, an island tour, scavenger hunts and more.

Resources: Catalina Island Group Activities


Top Golf

Image Source: Topgolf

Topgolf is an excellent team building event because it provides an inclusive, relaxed atmosphere that accommodates players of all skill levels, fostering personal connections and improving team morale. The unique blend of competition and entertainment creates an ideal setting for building trust, enhancing communication, and revealing hidden skills among team members. Additionally, Topgolf offers structured team building packages with guided activities, discussion prompts, and lessons on culture, change, collaboration, and strategy, making it a versatile and effective platform for strengthening relationships and boosting overall team performance.

Resources: Topgolf El Segundo


SoFi Stadium Tour

Image Source: Discover LA

A SoFi Stadium tour offers a unique, behind-the-scenes experience of one of the world's most advanced sports venues, allowing team members to explore exclusive areas like premium suites, team locker rooms, and the player tunnel together. The tour provides a shared, memorable experience that can foster camaraderie and spark conversations among team members, regardless of their interest in sports. Additionally, the stadium's state-of-the-art features and impressive architecture can inspire creativity and innovation, while the group setting encourages interaction and collaboration, making it an engaging and enjoyable activity for teams of various sizes and backgrounds

Resources: SoFi Stadium Group Tours


Corporate Volunteering

Image Source: L.A. Works

Volunteer work serves as an excellent team building activity by uniting employees around a shared, meaningful cause, fostering a sense of purpose and collective accomplishment. It provides opportunities for team members to collaborate in new ways, often revealing hidden strengths and leadership qualities that may not be apparent in the regular work environment. Additionally, engaging in community service can boost morale, enhance the company's reputation, and instill a sense of pride among employees, leading to improved workplace relationships and increased job satisfaction.

Resources: Habitat for Humanity, L.A. Works, VolunteerMatch


Corporate Improv Sessions

Image Source: Improv for the People

A corporate improv class encourages spontaneity, creativity, and quick thinking, skills that are valuable in the workplace. It promotes active listening and collaboration, as participants must work together to create scenes and respond to unexpected situations, fostering better communication and trust among team members. Additionally, the playful and often humorous nature of improv helps break down barriers, reduces stress, and creates a shared positive experience that can improve team morale and cohesion long after the event.

Resources: Improv-LA, Groundlings, Improv for the People

🎬 Paramount and Skydance Are Back On
Image Source: Paramount

Happy Friday Los Angeles! Hope you all had a fantastic Fourth!!

🔦 Spotlight

Paramount and Skydance Media have rekindled talks to merge after negotiations abruptly halted in June. The proposed deal, contingent on approval from Paramount’s board, aims to combine Paramount’s extensive media holdings—including CBS, MTV, and Nickelodeon—with Skydance’s film expertise showcased in hits like "Top Gun: Maverick." This merger signals a potential transformation in the media landscape, positioning the new entity to compete more effectively amid challenges from streaming services and the decline of traditional cable TV.

Led by Shari Redstone, Paramount’s controlling shareholder via National Amusements, the deal represents a pivot towards revitalizing Paramount’s strategic direction amidst financial struggles and shareholder concerns. The involvement of major investors like RedBird Capital Partners and David Ellison underscores the financial backing aimed at stabilizing Paramount’s operations and addressing its $14 billion debt burden. Importantly, the agreement includes provisions to protect National Amusements from potential legal challenges, addressing previous hurdles that stalled earlier negotiations.

The deal also includes a 45-day period for Paramount to explore alternative offers, highlighting continued interest from other potential buyers like Barry Diller’s IAC and media executive Edgar Bronfman Jr. This flurry of activity underscores the significant stakeholders’ interest in Paramount’s future and its potential as a key player in a rapidly evolving media industry.


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  • Sidecar Health, a startup that offers personalized health insurance plans to businesses that allow members to see any doctor and pay directly at the time of service, raised a $165M Series D led by Koch Disruptive Technologies. - learn more

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