Meet the 15 LA Startups That Make Up This Year's Grid110 Accelerator

Francesca Billington

Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.

Miki Reynolds, founder of Grid110

From her home office in downtown, Miki Reynolds is trying to build an accelerator that looks like Los Angeles.

Reynolds, a tech and digital marketing veteran, founded the nonprofit Grid110 six years ago as an incubator for fashion tech brands. But she soon expanded to help a range of founders find their footing in L.A.'s tech and startup scene. Unlike most accelerators, it doesn't take equity in each company.


"There is no marching towards a demo day performance or presentation," Reynolds said of the 12-week virtual accelerator. "It's really allowing the founders themselves to describe what they're looking to accomplish. Then we try to see how we can help them get there."

Of the 200 companies she's put through the program, 70% are led by women and 70% by a founder of color. Following her mission also means expanding the industry's scope beyond Santa Monica and Venice, the once-default hubs for new companies and investors.

Grid110 runs three to four programs each year. The 15 startups chosen for this round represent a range of industries. Among them is the San Pedro-based biotech company Spira, which uses gene editing on algae to make food dyes and Folkicks, an online marketplace of shoes and clothing for Mexican folk dancers.

Founders in the accelerator hail from across the city from Highland Park to Culver City.

And, Reynolds said, her accelerator is one that "better reflects the city of Los Angeles and the world that we know it as."

"We recognized that most of the community and the events and co-working spaces — even the venture community — were largely centered on the Westside," she said.

Here is a look at Grid110's 21st cohort:

Barterr logo

Barterr

Barterr wants to make sneaker trading safer, easier and fairer.

The company acts as a middleman between two users hoping to trade shoes. After agreeing on a trade, users send the shoes to Barterr, which then uses a third-party to authenticate each shoe before sending the shoes to their new owners.

Founder Terrence Whaley told dot.LA that many shoe collectors want to trade their shoes through local Facebook groups or other sneaker forums, but are dissuaded either because they don't know how or receive poor offers.

Barterr hopes to set itself apart from a crowded sneaker marketplace industry with its algorithm to help users identify fair trades, he said.

"People don't know what equal value is," he said. "We want to basically be the single source of truth for what an equal and fair value trade is."

The company currently offers a desktop app, and plans to release IOS and Android apps within the year.

BurritoBreak logo

BurritoBreak

Founded by Claudia Barrera and Laura Barrera, two sisters born in Los Angeles and raised in Mexico, BurritoBreak sells small, grab-and-go $2 burritos targeted to both essential workers and office workers in Downtown LA.

The company, which has one brick-and-mortar location and two sidewalk vending locations, was inspired by the food stands the two saw in Mexico that sold food that was both affordable and fresh.

"That's something that was missing here," Claudia Barrera told dot.LA. "And I feel like it's missing all around the country."

Dirty Cookie

Founded by Shahira Marei, Dirty Cookie makes edible shot glasses made out of cookies. The glasses, lined with an interior layer of chocolate, are meant to hold any liquid, from milk to alcohol.

Folkicks logo

Folkicks

Folkicks wants to help Mexican-Americans who perform Folklorico, traditional Mexican folk dances, reconnect with their Mexican roots. Founded by Rafael Valero, the company sells made-in-Mexican footwear and dancewear to Folklorio dancers in the U.S.

FYBRAA logo

FYBRAA

South Gate-based FYBRAA aims to prevent clothes from reaching the landfill. Founded by Erica Dwerlkotte, the company picks up unwanted clothes for a $5 fee and either resells the clothes on Poshmark or repurposes the clothes as fabric.

Gthr

Founded by Noah Wossen and Trevor Brown, Gthr is a social media network aimed at cyclists. The company's IOS app lets cyclists find riding partners with similar riding habits, message other riders in the area, post photos and log rides.

Jazz Hands For Autism logo

Jazz Hands For Autism

Founded by Ifunanya Nweke, Jazz Hands For Autism is a Culver City-based nonprofit that helps musicians on the autism spectrum get their foot in the music industry through job placement programs, music learning programs and concerts.

Kif & Co logo

Kif & Co

Founded by Linda Hsu and Caroline Brain, Kif & co sells probiotic fermented soft drinks.

Mina Health

Mina Health bills itself as a one-stop shop for menopause. The company sells at-home menopause test kits, which it says is less expensive and easier to use than lab-run tests. Mina Health is also aiming to provide menopause treatment services.

MSTRPLN logo

MSTRPLN

After successfully paying off six-figures of student loan debt in two years, founder Aja Dang understands the importance of planners and journals. Her company, MSTRPLN, sells digital and physical planners aimed to help professionals plan their personal, professional and financial lives.

Of The Night logo

Of The Night

Two friends started Of The Night in the throes of the pandemic to help party animals quarantined at home let loose.

Now, the Los Angeles-based company is hoping to take their party packages nationwide. Founded by Blake Harrison and Courtney Nichols, Of The Night sells "party packages" that include drinks, costumes and activities meant to provide a one-night experience for customers.

Each package is centered around a distinct theme – previous themes have included a garden gnome-themed package and a Prince-inspired Valentine's Day package. The packages are also popular among LGBTQ community, Harrison said, in part because of how eccentric each package is designed to be.

"Frankly, that's who we know and who we are, we've always been involved with the queer space so it was a no-brainer," Harrison told dot.LA.

The company, which first blossomed in Los Angeles, is hoping to grow its market in other major metropolitan cities and begin to tailor their packages to post-pandemic life. Now, Nichols said, the company is also aiming to target people who feel overworked.

"So, everyone," Harrison added.

Rooted Fare logo

Rooted Fare

Founded by Ashley Xie, the daughter of Chinese immigrants, Rooted Fare wants to help immigrant chefs bring traditional cultural sauces to the market. Rooted Fare partners with immigrant chefs to help them market and commercialize their sauces, and sells the sauces on their site.

Rosecrans Ventures logo

Rosecrans Ventures

Founded by Halleemah Nash, Rosecrans Ventures offers career counseling and job placement opportunities for underrepresented early-career workers.

Named after Rosecrans Avenue, a street that runs through Nash's hometown of Compton, the company also works with organizations to help workforces improve their diversity including PUMA, the California Department of Correction and the American Chemical Society.

An increased focus on diversity, Nash told dot.LA, will help empower a Generation Z workforce that is more diverse than previous generations.

"The idea of coaching and placing and empowering meaningful workforces for the underrepresented I think is necessary if we really want to get real about what the future workforce is going to look like," she said. "It's them."

Spira logo

Spira

Based out of San Pedro, Spira uses CRISPR gene editing technology on algae to make dyes for cooking and clothing. Company founders Elliot Roth, Surjan Singh and Pierre Wensel say their process is less resource intensive than other methods to create dyes.

The Petal Effect logo

The Petal Effect

The Petal Effect is a Los Angeles-based boutique flower company that sells customizable flower arrangements. Founded by Tobore Oweh, the company offers deliveries, home and office subscription services and other floral installations.

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💰Bankruptcy to Billion Dollar Sale: Impressive LA Startup Success Stories

In the wake of the latest jobs report and its impact on the stock market, we thought it might be refreshing to shine a light on some LA startup success stories. Los Angeles has long been a fertile ground for interesting startups, fostering innovation and entrepreneurship across various industries. Among its success stories are Ring, Riot Games, SpaceX, Dollar Shave Club, and Fabletics—each of which has made a significant impact in its field.


Image Source: Amazon

Ring, originally conceived as DoorBot, was created in 2013 by Jamie Siminoff in Los Angeles, California, with the goal of revolutionizing home security. The idea sparked in 2011 when he kept missing deliveries because he was in his garage and hadn’t been able to hear the doorbell, leading him to create a smartphone-connected doorbell that allowed homeowners to see and communicate with visitors remotely. Despite initial struggles, including being on the verge of bankruptcy and a rejection on Shark Tank, where Siminoff sought $700,000 for a stake in the company, the exposure from the show propelled sales and visibility. In 2014, the company rebranded to Ring, and its innovative products, including the iconic Ring Video Doorbell, quickly gained popularity, ultimately leading to its acquisition by Amazon in 2018 for approximately $1 billion, marking a significant milestone in the smart home industry.


Image Source: Riot Games

Riot Games was founded in September 2006 by Brandon Beck and Marc Merrill in Santa Monica, California. The inception of Riot Games was driven by Beck and Merrill's shared vision to create a game that emphasized longevity and continuous player engagement. With an initial funding of $1.5 million from family and angel investors, they set out to develop League of Legends, a game that would go on to redefine the multiplayer online battle arena (MOBA) genre and become a cornerstone of the esports industry. The company’s commitment to a player-first approach and its innovative free-to-play model, which generated revenue through in-game purchases, quickly garnered a massive following. Riot Games' headquarters in West Los Angeles became the birthplace of a global gaming phenomenon, solidifying its status as a major player in both game development and esports.


Image Source: SpaceX

SpaceX was born out of Elon Musk's ambitious vision to reduce space transportation costs and enable the colonization of Mars. In 2002, after selling his stake in PayPal, Musk founded Space Exploration Technologies Corp. (SpaceX) in a small office in El Segundo. The company's humble beginnings in the heart of Southern California's aerospace industry were marked by skepticism from established players. From this Los Angeles base, SpaceX would go on to revolutionize the space industry, developing reusable rockets and becoming the first private company to send astronauts to the International Space Station, all while maintaining its significant presence in the region for nearly two decades before announcing plans to move its headquarters to Texas in 2024.


Image Source: TIME

Dollar Shave Club was founded in 2011 in Venice, California, by Michael Dubin and Mark Levine, who were inspired by their frustrations with the high cost of razor blades. The duo's innovative approach combined a subscription model with a humorous marketing strategy, launching with a viral YouTube video that showcased their product in a lighthearted manner. This video quickly garnered millions of views and led to an overwhelming response, crashing their website shortly after launch. Dollar Shave Club's success not only disrupted the traditional razor market dominated by giants like Gillette but also paved the way for a new wave of direct-to-consumer brands, ultimately culminating in its acquisition by Unilever for $1 billion in 2016.


Image Source: Fabletics

Fabletics, the popular activewear brand co-founded by actress Kate Hudson in 2013, began its journey in Los Angeles, California. The company was established with the vision of providing stylish and high-performance athletic apparel that caters to a diverse range of body types and lifestyles. Fabletics operates on a unique membership model, allowing customers to access exclusive discounts and personalized shopping experiences. Since its inception, the brand has rapidly expanded, launching various product lines, including men's apparel and scrubs, and has become known for its collaborations with celebrities like Kevin Hart and Khloé Kardashian. Fabletics has successfully positioned itself as a leader in the activewear market, emphasizing inclusivity and community engagement while revolutionizing the way consumers approach fitness fashion.

From redefining home security to revolutionizing gaming, these LA startups showcase the city's extraordinary ability to innovate across a diverse array of industries.


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'Not All VCs Have Turned MAGA'— Tech VC’s Bold Support for Kamala Harris
Image Source: Politico

🔦 Spotlight

Several prominent tech investors, including Mark Cuban, Reid Hoffman, Vinod Khosla, and Spencer Rascoff of 75 and Sunny, along with more than 500 others have endorsed Vice President Kamala Harris for the 2024 presidential election through an initiative led by Seattle investor John Schilling. This pledge, which also includes key LA-based firms like Backstage Capital, Bonfire, MaC Venture Capital, and Upfront Ventures, signals a unified effort among tech leaders to support Harris's candidacy. The pledge highlights their commitment to pro-business and pro-entrepreneurship values while emphasizing the importance of democratic institutions.

The pledge states: “We the undersigned are Venture Capital investors, founders and tech leaders who pledge to vote for Kamala Harris in the 2024 election. We spend our days looking for, investing in and supporting entrepreneurs who are building the future. We are pro-business, pro-American dream, pro-entrepreneurship, and pro-technological progress. We also believe in democracy as the backbone of our nation. We believe that strong, trustworthy institutions are a feature, not a bug, and that our industry - and every other industry - would collapse without them. That is what’s at stake in this election. Everything else, we can solve through constructive dialogue with political leaders and institutions willing to talk to us. In this pivotal moment, we are united in our support for Vice President Kamala Harris. We invite you to join us.” Additionally, the pledge clarifies, “This pledge is not a declaration of your politics or party alignment. It just means you intend to vote and support Harris for President in this election.”

For Los Angeles, this initiative highlights a significant shift in how tech leaders are engaging in political advocacy. With LA being a major center for innovation and venture capital, the involvement of these high-profile investors and firms signals a powerful alignment against conservative trends and states “Let’s show founders that not all VCs have turned MAGA,” reflecting a broader trend of progressive political support in the tech industry.


🤝 Venture Deals

LA Companies

  • ZeroTier, a network security startup, raised a $13.5M Series A led by Battery Ventures, with Bonfire Ventures, Anorak Ventures, Grand Enterprises B.V., Airbridge Equity Partners and First In Ventures also participating. - learn more
  • Look North World, a video game studio and publisher dedicated to the Creator platforms, raised an additional $2.25M Seed Funding led by London Venture Partners and others. - learn more

LA Venture Funds

  • Supply Change Capital led a $3.5M Seed Round for Terrantic, a two-year-old Seattle startup whose platform helps growers, packers, and food processors optimize yield, throughput, and quality by analyzing existing data. - learn more
  • Mantis Venture Capital participated in a $20M Round Extension for Haus, a startup whose marketing measurement platform uses causal attribution to determine the effectiveness of marketing efforts. - learn more
  • Caden Capital Partners participated in a $45M Series C for Rhombus, a startup whose platform enables businesses to deploy and manage security devices, offering features like real-time notifications and advanced analytics while also integrating with existing systems. - learn more

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🗓️ Essential LA Tech Calendars and Events

Los Angeles is rapidly emerging as a vibrant tech hub, offering a wealth of opportunities for those eager to dive into the industry. With numerous organizations hosting events tailored to aspiring entrepreneurs and tech enthusiasts, there's no better time to get involved. From networking mixers and educational workshops to pitch competitions and industry panels, the LA tech scene is brimming with chances to connect, learn, and grow. Keep an eye on the following calendars and events to take advantage of the numerous opportunities for networking, learning, and career growth.


AI LA Event Calendar

Artificial Intelligence Los Angeles (AI LA) is a public benefit 501(c)(3) nonprofit organization; supporting the STEAM (Science, Technology, Engineering, the Arts, and Mathematics) communities of the Greater Los Angeles area. AI LA hosts numerous events every month. Some of the upcoming events include AI Policy Happy Hour; LA GenAI Meetup, and LA Founders & Investors.

Find them on: LinkedIn, Luma, Instagram, X, YouTube


Startup Coil Event Calendar

Startup Coil is a community that offers various services to entrepreneurs including putting on events to help build through startup events. Startup Coil partners with KINN, a membership network, accelerator and collaborative workspace, to put on a weekly event called Startup Cafe, in which entrepreneurs, startups, and tech enthusiasts join together every Wednesday at 8:45 am to 10:30 am to meet and connect with like-minded people, industry professionals and investors, while enjoying a nice cup of coffee. They also put on tech happy hours and many other partnered events. Some of this summer’s events have included an LA Tech BBQ and a Tech Summer Party.

Find them on: LinkedIn, Instagram, X


Expert Dojo Event Calendar

Expert Dojo is an active international early-stage startup accelerator in Southern California. They have an 8,500 SF venue three blocks away from the Santa Monica Pier with a rooftop overlooking 3rd Street Promenade. They host numerous events in LA and partner with many groups. Keep an eye out for their next event!

Find them on:LinkedIn, Instagram, X, YouTube


Just Go Grind Event Calendar

Just Go Grind, founded by Justin Gordon, is a platform that provides valuable insights and resources for aspiring entrepreneurs through interviews and articles featuring successful founders. In addition to its online content, Just Go Grind also hosts events that foster networking and learning opportunities within the entrepreneurial community. Some of their upcoming events include LA Startup Community Basketball, Pitch and Run LA, and LA Startup Community Coffee Meetup.

Find them on:LinkedIn, Instagram, X, YouTube


Techstars LA Event Calendar

Techstars Los Angeles is an accelerator program that supports early-stage startups through mentorship and investment, focusing on diverse and underrepresented founders across various sectors such as healthcare, fintech, and aerospace. They host many events like Demo Day, where startups pitch their businesses to a community of investors and mentors, fostering networking and collaboration within the entrepreneurial ecosystem.

Find them on:LinkedIn, Instagram, X, YouTube


TechWeek Los Angeles

LA Tech Week is an annual event in Los Angeles that showcases the region's burgeoning startup ecosystem through a series of diverse events, including networking opportunities, panel discussions, and workshops, aimed at fostering innovation and collaboration among tech enthusiasts and entrepreneurs. Scheduled for October 14-20, 2024, it features around 30 events, such as fireside chats with industry leaders and pitch competitions for early-stage startups, all designed to connect participants with investors and thought leaders in the tech community.

Find them on:X, YouTube


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