Ambercycle, the Los Angeles garment recycling startup, is turning those itchy white care labels inside your t-shirt into online portals detailing where and how your clothes were made.

The company started printing mini QR codes on the tags of their recycled clothes sewn downtown. And they're doing it with the help of Glendale-based Avery Dennison, who's behind a suite of online tools for clothing manufacturers to digitize an old process.

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Shay Sethi sorts boxes of old t-shirts and sweaters in his small factory near downtown L.A. His startup, ambercycle, recycles old polyester garments to create new fabric and has caught the attention of socially conscious consumers from around the world. Many regularly send him their worn pants and used jackets.

"This is insanity. We're not even doing any marketing" said the 27-year-old co-founder, who says he receives the unsolicited packages weekly.

The L.A. company might not be a household name, but it has pocketed millions in government grants and venture capital, and made a deal with clothing retail giant H&M to make recycled clothes.

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