Investors Swipe Right on S'More Seed Round

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

Investors Swipe Right on S'More Seed Round
Courtesy of S'More

The dating app, S'More, which is short for Something More, is getting some love from investors.

The New York-based company, billing itself as the first anti-superficial dating app, raised $2.1 million in seed funding led by Benson Oak Ventures to bring its fundraising total to $3 million.

The service, which debuted in Los Angeles in June, says it has registered more than 165,000 users since it came out of stealth mode last March and is seeing 20% to 30% monthly growth. Users skew female and young, with more than half under 35 years old.


On most dating apps, pictures are paramount. But on S'more, photos are blurred out until users have spent time talking to each other.

The new funding will be used to expand the company's operations by hiring a full-time development team and expanding marketing to get ready for a full nationwide rollout.

Under stay-at-home orders, dating apps have been one of the only ways for singles to meet during the pandemic and have seen explosive growth as a result. Earlier this month, Bumble filed paperwork to go public.

"The dating and social discovery space is in an accelerated-growth mode, with the industry expanding more than 18 percent in 2020, and a flurry of investor activity including IPOs, acquisitions, spin-offs, and newly funded start-ups," Adam Cohen-Aslatei, CEO and Founder of S'More, said in a statement. "The downside is that dating products have become stale and lack(ed) innovation for years. S'More aims to change that by offering daters a deeper way to connect beyond the swipe of a headshot."

S'More also announced it is redesigning its app to allow users to include more multimedia in their portfolios and make it easier for them to chat with each other. It is also adding a meter to indicate when profiles will unblur.

Other investors in the seed round include Workplay Ventures (Mark Pincus), Gaingels, Loud Capital/Pride Fund, Kenny Harris (Plusgrade), Justen Stepka (Enterprise Fund), Rafael Vivas (AppLovin), George Church (Harvard/MIT), John Abbott (former CEO The Meet Group), SideCar Angels, and Brad Weschler (former CEO IMAX), and Joshua Black (Apollo Management).

https://twitter.com/thebenbergman
ben@dot.la

Subscribe to our newsletter to catch every headline.

How Women’s Purchasing Power Is Creating a New Wave of Economic Opportunities In Sports

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

How Women’s Purchasing Power Is Creating a New Wave of Economic Opportunities In Sports
Samson Amore

According to a Forbes report last April, both the viewership and dollars behind women’s sports at a collegiate and professional level are growing.

Read moreShow less
https://twitter.com/samsonamore
samsonamore@dot.la
LA Tech Week Day 5: Social Highlights
Evan Xie

L.A. Tech Week has brought venture capitalists, founders and entrepreneurs from around the world to the California coast. With so many tech nerds in one place, it's easy to laugh, joke and reminisce about the future of tech in SoCal.

Here's what people are saying about the fifth day of L.A. Tech Week on social:

Read moreShow less

LA Tech Week: Six LA-Based Greentech Startups to Know

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

LA Tech Week: Six LA-Based Greentech Startups to Know
Samson Amore

At Lowercarbon Capital’s LA Tech Week event Thursday, the synergy between the region’s aerospace industry and greentech startups was clear.

The event sponsored by Lowercarbon, Climate Draft (and the defunct Silicon Valley Bank’s Climate Technology & Sustainability team) brought together a handful of local startups in Hawthorne not far from LAX, and many of the companies shared DNA with arguably the region’s most famous tech resident: SpaceX.

Read moreShow less
https://twitter.com/samsonamore
samsonamore@dot.la
RELATEDEDITOR'S PICKS
Trending