
Get in the KNOW
on LA Startups & Tech
XHello, Los Angeles: dot.LA Launches to Shine a Light on L.A. Startups and Tech
Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

Four years ago, I moved back to Los Angeles, my hometown. I'd spent the previous 15 years running a startup in Seattle (Zillow) and the five years before that at my prior startup in San Francisco (Hotwire). After almost 20 years away, it was time to come home.
Both San Francisco and Seattle have well-deserved, global reputations for innovation. Their tech scenes are robust, and I was proud to have played an active role in each of them as a founder, angel investor, mentor to other startups, and tech exec. But L.A.?
When I came back to L.A. in 2016, I was blown away by all the innovation that was happening here. We had great companies here: Snap, Tinder, Bird, Cloud Kitchens, and many more. But the innovation and entrepreneurial spirit was much more widespread than I suspected. After I moved back, I reconnected with many old friends and started to plug into the tech and startup scene. I advised entrepreneurs, met with VCs and invested in some companies, which gave me incredible insight to the diversity of companies being started here, and the spirit of the people innovating here.
I found that L.A. has all the ingredients necessary for a vibrant tech and startup ecosystem: angel investors, early- and late-stage VCs, private equity, unicorns, big exits, public companies, and great universities. In short, there was much more going on in L.A. tech than I expected.
The tech and startup scene in L.A. is geographically spread out (from Venice and Santa Monica to the west, to downtown L.A. and Silver Lake to the east; from the north San Fernando Valley to El Segundo to the South), and is spread across so many industries (aerospace, gaming, ecommerce, AdTech, FoodTech, media, and more). Because of its breadth and diversity, no one seemed to have a good handle on the size and scope of the overall L.A. tech scene. There was no town crier to unify the community and to shine a light on it. In short, the missing ingredient was journalism.
That's where dot.LA comes in. We are a news and events company with a mission of shining a light on the innovation in the L.A. startup and tech community.
We're inspired by Geekwire in Seattle and TechCrunch in the Bay Area -- both fantastic sources of journalism and essential parts of their communities. We're also inspired by the great outlets that cover the entertainment industry. In fact, our editor-in-chief comes to dot.LA from Variety.
I can't think of a better time to launch dot.LA. The 2020s are going to be an explosive decade for our city and its business community. I predict that in 2030, we'll look back and say the 20s were to L.A. as the '00s were to San Francisco: a decade that changed everything, and redefined how people across the world look at our city. We are already home to companies operating at the fascinating intersections of tech, fashion, entertainment, pop culture and media. That's distinctly L.A., and it's only going to grow. One of the first tasks of the editorial team at dot.LA was to conduct a census of the size and scope of the tech scene here, and we were impressed by what we found. We identified over hundreds of tech companies and startups covering dozens of subsectors of tech, with hundreds of thousands of employees across Los Angeles. As I said, there's more here than most people realize!
dot.LA will be here to chronicle it all. Our newsroom is already staffed with 7 incredible reporters from places like The Wall Street Journal, the Associated Press, the Los Angeles Times and NPR. With more reporters dedicated to covering Los Angeles startups and entrepreneurship than any other news outlet, dot.LA's reporting team will tell the stories of great L.A. startups and tech companies.
I hope dot.LA can play another important role as we enter this new decade. At this moment, L.A. has a distinct advantage. We can go into this decade with our eyes wide open, and we can make intentional decisions about our values. We can create a shared culture that will see us through and beyond that explosive growth. We can learn from the other start-ups hubs that came before us, and ensure we don't make the same mistakes. We can -- and should -- prioritize diversity, equity and inclusion at the beginning of our growth, when it can become ingrained into how we run our businesses.
L.A. is hungry for dot.LA. When my co-founder and dot.LA CEO Sam Adams started to fundraise for the project, the interest was immediate. Around 100 people and companies in the L.A. tech scene have invested in our $4 million seed round. We have funding from traditional VCs, but also from a diverse base of companies and individuals. The L.A. Dodgers and Snap, Inc., are investors, as are entrepreneurs and executives from dozens of leading L.A. tech companies. You can see a full list here.
We are at the beginning of an incredible story. I'm happy that dot.LA will be here to cover it.
- Dot.LA Seeks Audience for Tinseltown's Startup Boom on Cheddar ›
- New tech-focused journalism site, dot.LA, takes off | Greater LA ... ›
- Hello, Los Angeles: dot.LA Launches to Shine a Light on L.A. ... ›
- Spencer Rascoff - dot.LA ›
- L.A.'s booming tech scene gets its own publication to cover it, with all ... ›
- Former Zillow CEO Spencer Rascoff launches dot.LA, a news site for ... ›
- Join Us For Our Next Virtual Pitch Showcase on Healthcare - dot.LA ›
- Watch Three Los Angeles Health Startups Pitch Investors - dot.LA ›
- Catch Up With This Week's Startup News in Our Weekly Video Recap - dot.LA ›
- Los Angeles' Tech and Startup Scene is Growing. - dot.LA ›
- dot.LA/Pitchbook 50 Hottest Los Angeles Companies - dot.LA ›
Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.
Subscribe to our newsletter to catch every headline.
Inspectiv Raises $8.6M To Build a Better Cybersecurity Platform
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
What do education startups, maternal care platforms and Minecraft servers have in common? They’re all susceptible to hacking.
Also, businesses in each industry use software created by Manhattan Beach-based Inspectiv, which announced Thursday that it’s raised an $8.6 million Series A round to continue developing its artificial intelligence that detects and wipes out security threats.
The new funds bring the total Inspectiv has raised to $16.6 million since its 2018 launch. Founder and chairman Joseph Melika told dot.LA the company’s recent growth has largely been steered by the pandemic as companies put a higher value on data security.
The heightened need for better security, according to Melika, is due to recent changes in how people work. “Just people, frankly, getting distracted,” he said, has made some businesses more vulnerable to hackers.
“They’re working remotely, their laptops are from home [with] no firewall,” he said, adding that has left a lot of systems potentially exposed to hacks.
Inspectiv’s risk management platform runs autonomously 24/7 and is constantly scanning for threats, Melika said. The software isn’t just run on A.I., it's also combined with a network of security researchers. Melika said part of Inspectiv’s intelligence comes from the input of thousands of researchers.
Once it finds a threat, the software alerts Inspectiv, whose vulnerability spot-checkers verify it and identify it to the client. Then, Inspectiv scans its other clients for the same threat, or similar invasions that could be lurking. There’s also the potential for the software to review backup files, in case a company wants to make sure no older resolved threats spring back to life.
Melika pointed out several current Inspectiv clients using its software are local, including GoGuardian, maternal care company Mahmee and Minehut, a platform for people to host custom “Minecraft” servers.
The funding round was led by StepStone Group, among a suite of existing Inspectiv investors including Westwood-based Fika Ventures, San Francisco’s Freestyle Capital and Santa Monica-based Mucker Capital.
CEO Ryan Disraeli (left) and Founder and Chairman Joseph Melika (right)
Courtesy of Inspectiv
Inspectiv also announced a leadership transition this week alongside several new hires – former CEO and co-founder of fraud prevention service Telesign Ryan Disraeli will take the reins as CEO of Inspectiv, while Melika will remain on board as the company’s board chairman.
“Inspectiv is really helping secure the internet, and that was something that personally I could get passionate about,” Disraeli said. “To be able to work with a team of people that we brought in that also has that security background, but also experience scaling up organizations was a pretty exciting opportunity.”
The company also hired Karen Nguyen as chief revenue officer, Ray Espinoza as chief information security officer and Ross Hendrickson to be vice president of engineering. Disraeli said the Inspectiv team is currently 22 people but the company is “adding aggressively to that number” by expanding its product development team.
Disraeli wouldn’t disclose revenues but told dot.LA he’s confident he can grow Inspectiv quickly.
“There's a lot of companies raising money that don't have customers and don't have real growth,” Disraeli said. “This is a company that has real customers that are growing and growing with us.”
- Santa Barbara Cybersecurity Startups Raise Millions - dot.LA ›
- NVISIONx Cybersecurity Startup Raised $4.6M in Seed Funding ... ›
- Orca Security Lands $230M as it Looks to Grow in Los Angeles - dot ... ›
- Obsidian Cybersecurity Startup Raises $90 Million - dot.LA ›
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Activision Buys Game Studio Proletariat To Expand ‘World of Warcraft’ Staff
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Activision Blizzard intends to acquire Proletariat, a Boston-based game studio that developed the wizard-themed battle royale game “Spellbreak.”
VentureBeat first reported that the Santa Monica-based publisher was exploring a purchase, noting its ongoing mission to expand the staff working on Blizzard’s hit massively multiplayer online game “World of Warcraft,” which launched in 2004.
Proletariat’s team of roughly 100 people will be merged into Activision’s “World of Warcraft” team to work on its upcoming expansion game. Though there’s no release date as yet for the title, “World of Warcraft: Dragonflight” is expected to debut before the end of this year.
Activision did not immediately return a request for comment. Financial terms of the deal were not available.
This Proletariat deal is Activision's latest push to consolidate its family tree by folding its subsidiary companies in under the Blizzard banner. More than 15 years after it bought out New York-based game developer Vicarious Visions, Activision merged the business into its own last year, ensuring that the studio wouldn’t work on anything but Blizzard titles.
The deal could also have implications for workers at Activision who have looked to unionize. One subsidiary of Activision, Wisconsin-based Raven Software, cast a majority vote to establish its Game Workers Alliance—backed by the nationwide Communications Workers of America union—in May.
Until recently, Activision has remained largely anti-union in the face of its employees organizing—but it could soon not have much of a say in the matter once it finalizes its $69 billion sale to Microsoft, which said publicly it would maintain a “neutral approach” and wouldn’t stand in the way if more employees at Activision expressed interest in unionizing after the deal closes.
Each individual studio under the Activision umbrella would need to have a majority vote in favor of unionizing to join the GWA. Now, Proletariat’s workforce—which, somewhat ironically given its name, isn’t unionized—is another that could make such a decision leading up to the Microsoft deal’s expected closing in 2023.
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Snap Officially Launching ‘Snapchat Plus’ Subscription Tier
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Snap is officially launching Snapchat Plus, a paid subscription plan on Santa Monica-based social media company’s flagship app.
Snap is now the latest media company to tack a “plus” to the end of its name—announcing Wednesday that the new service will provide users with “exclusive, experimental and pre-release features” for the price of $3.99 a month. The first features available to paying subscribers include the ability to customize the style of app’s icon, pin a “BFF” to the top of their chat history and see which users have rewatched a story, according to The Verge.
The new product arrives after Snap confirmed reports earlier this month that it was testing Snapchat Plus—though the version that it has rolled out does not incorporate the rumored feature that would allow subscribers to view a friend’s whereabouts over the previous 24 hours.
Snapchat Plus will initially be available to users in the U.S., Canada, U.K., France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates. While certain features will remain exclusive to Plus users, others will eventually be released across Snapchat’s entire user base, Snap senior vice president of product Jacob Andreou told The Verge. (Disclosure: Snap is an investor in dot.LA.)
The subscription tier introduces a new potential revenue stream for Snap, which experienced a “challenging” first quarter marked by disruptions to its core digital advertising market. However, Andreou told The Verge that the product is not expected to be a “material new revenue source” for the company. He also disputed that Snap was responding to its recent economic headwinds, noting that Snap had been exploring a paid offering since 2016.
Despite charging users, Snapchat Plus does not include the option to turn off ads. “Ads are going to be at the core of our business model for the long term,” Andreou said.
Snap is not the first popular social media platform to venture into subscriptions: Both Twitter and Tumblr rolled out paid tiers last year, albeit with mixedresults.Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.