The Blockchain Revolutionized the Creator Economy. Can It Do the Same for Health Care?

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

The Blockchain Revolutionized the Creator Economy. Can It Do the Same for Health Care?
Photo by Austin Distel on Unsplash

A two-year-old Beverly Hills company, Apotheka Systems, has been quietly working with the Department of Veteran Affairs in Washington D.C. to develop a more secure system to keep health records.

A breach hit the Department's portal for making health care payments last year, exposing the data of 46,000 patients. The VA system, which serves 19 million veterans, isn't alone in their concern about security.


Large-scale health care systems have been roiled by data thefts, from Anthem's 2015 data hack to the SolarWinds hack in 2020 that left health care companies vulnerable. The online-moving health industry is increasingly looking for a solution, now that their work relies more heavily on secure, interactive networks.

Apotheka Systems thinks the answer to security lies in blockchain - a system that permanently tracks every change to a record. Last week, it was awarded a patent for a blockchain-backed patient data management product. The six-point system integrates everything from patient intake to payment processing on the blockchain, and that data can be accessed with a patient's fingerprint scan rather than an intake form, which is inherently less secure.

There's a growing market of players using blockchain to secure health data, including Irvine-based Guardtime, a blockchain security company that worked with Hungary and Estonia to establish blockchain protocols in their health care systems. Factom, based in Austin, Texas, creates blockchain platforms only health care workers can access.

The Health Care Industry's Opportunity

Blockchain has famously been used to power cryptocurrency transactions, partly because it's such a secure digital system that can properly track transactions. But the uses for blockchain go far beyond banking. The technology has been embraced by the world of art, supply chains and even voting; the U.S. Postal Service filed a patent on blockchain voting technology in 2020.

Health care could be next. The pandemic has pushed the brick-and-mortar heavy industry further online, and digitization has forced it to grapple with issues of privacy, security and accessibility.

Because of the sensitive nature of health records, strict controls are placed on who can access it and how.

Guardtime

Few clinics and hospitals used telehealth services because of these restrictions, but when the pandemic hit, doctors (like many people working remotely) needed to access sensitive data from their homes. The federal government began to encourage remote medicine by making it easier for Medicare patients to receive telehealth services and relaxing restrictions on where providers can practice.

Apotheka's president, Dennis Maliani, said there's been an uptick in demand for blockchain solutions since the pandemic started. While many quickly hospitals quickly adopted technology to accommodate working from home, they also became vulnerable to massive ransomware attacks during an already devastating pandemic.

"Regardless of the technologies they are implementing, they still have challenges in terms of workflows, in terms of privacy, in terms of security," Maliani said.

Why Blockchain?

Experts say the blockchain's security and interoperability capabilities are crucial in a socially distant world.

"The records can never be deleted, meaning you can always find ways to track it and trace it and have the DNA fingerprints on the record from cradle to the grave," said Nick Vyas, a blockchain expert at the USC Marshall School of Business.

There are multiple benefits to using the blockchain in the health care industry, he added. Blockchain is inherently decentralized, with patient records copied in multiple places and uses layers of scrambled code to hide identifying information. Any changes or additions to the data is kept in a consecutive record, which allows for heightened security protocols when any changes are made to the data. Altered or hacked data is easily traceable.

"And those things can really enhance the traceability of the data, legitimacy of the data and provide a much better platform," Vyas said.

Blockchain can prevent high-cost mistakes in the pipeline of patient care. While patients are often operating between clinicians, lab workers, psychiatrists and pharmacists, patient care parties don't need to manually keep track of physical records. Unique codes, sometimes in the form of fingerprints or DNA scans, are assigned to each patient, so patients with the same name don't get confused.

Diagnoses and workflow can move quicker — a doctor can send a patient's records to a lab technician or radiologist, who can add to it and immediately send it back securely.

"We have the ability to connect all the intermediary and touch points," Vyas said. "I think the more cumbersome that is, the more you can make the case [for using the blockchain]."

Apotheka Systems began in 2018 to create blockchain technologies in health care spaces and began rolling out pilot programs at Pacific Stem Cells in Newport Beach and MetroHealth International, which is based in the United Kingdom.

Perhaps most notably, the company is part of an effort led by the Department of Veterans Affairs to identify retired vets who don't have access to patient care by assigning unique IDs for each veteran, so it becomes easier for the department to reach them and make sure they are getting the care they need.

"For minorities, access to care is very hard. And that is the same thing that we're seeing, especially with the VA community who are retired," Maliani said. "Some of them are disabled. Some of them have mental health problems because of PTSD during the war. So it's things of that nature whereby they see there's a need that technologies like ours can really come in and help."

The Blockchain Has Its Gaps, Too

Despite the potential benefits, the health care industry may not see the same explosion in blockchain technology that the creator world did. While NFTs have captured the imagination of moguls like Jack Dorsey and musicians like Kings of Leon, blockchain adoption in health care is more likely to be a slow burn.

Vyas said blockchain in art and finance has been largely embraced because so many players are involved in the process. With potentially millions of individuals using a financial system, for example, it can be difficult to verify transactions. Whereas, U.S. patient data changes hands in a mostly closed and already highly regulated system, Vyas said. That's because much of health care is siloed into insurance, hospital and network providers — rather than a universal health care system of hundreds millions.

Furthermore, the blockchain isn't infallible. The year 2020 saw more than a hundred Bitcoin hacks, and hackers will look for new ways to overcome blockchain-supported security in the future. Regulatory standards around blockchain inside health care still need to be addressed including making the system compliant with a 1996 federal patient protection law known as HIPAA that gives patients the right to access their records.

For years, the U.S. health care system lagged behind many industries when it came to embracing new technology and software, wary that sensitive health records could be breached. To push digitization, the federal government passed the HITECH Act in 2009 that created privacy and security regulations for digital patient records.

"It's a natural evolution that we're going through that just happened to have started 20 years later than other industries," said Chris Bergstrom, president of the tech-focused, disease management company AmalgamRx. "And that evolution is: we start with things on paper and then we digitize and collect them and then we learn how to do that [keep those records] do that on a go forward basis."

And just like the world has gotten used to sending large amounts of money online, the health care industry is similarly warming up to the way new innovations can cure inefficiencies, Vyas said.

"We're getting used to the idea of stretching our boundaries. We're comfortable with playing in this digital innovation space," he said. "The opportunities could be huge."

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Standing Together Through the Flames

🔦 Spotlight

To our Los Angeles family,

This week’s wildfires have brought immense pain and hardship to our beloved city. Many of our friends, neighbors, and colleagues have faced evacuations, power outages, and the devastating loss of homes and livelihoods. Our hearts go out to everyone affected by this tragedy.

At dot.LA, we want to express our deepest sympathy to those suffering in this moment. We see your resilience and stand with you during this challenging time. This community has always been defined by its strength and compassion, and now is the time to come together in support.

If You or Someone You Know Has Been Impacted, Resources Are Available:

Evacuation Shelters:

  • Calvary Community Church: 5495 Via Rocas, Westlake Village, CA 91362
  • Ritchie Valens Recreation Center: 10736 Laurel Canyon Blvd., Pacoima, CA 91331
  • Pan Pacific Recreational Center: 7600 Beverly Blvd., Los Angeles, CA 90036
  • Westwood Recreation Center: 1350 Sepulveda Blvd., Los Angeles, CA 90025
  • Pasadena Civic Auditorium: 300 East Green Street, Pasadena, CA 91101
  • Pomona Fairplex: 1101 W McKinley Ave, Pomona, CA 91768
  • Stoner Recreation Center: 1835 Stoner Ave, Los Angeles, CA 90025

Animal Shelters:

Small Animals:

  • Agoura Animal Care Center: 29525 Agoura Rd, Agoura Hills, CA 91301
  • Baldwin Park Animal Care Center: 4275 Elton St, Baldwin Park, CA 91706
  • Carson Animal Care Center: 216 W Victoria St, Gardena, CA 90248
  • Downey Animal Care Center: 11258 Garfield Ave, Downey, CA 90242
  • Lancaster Animal Care Center: 5210 W Ave I, Lancaster, CA 93536
  • Palmdale Animal Care Center: 38550 Sierra Hwy, Palmdale, CA 93550

Large Animals:

  • Pomona Fairplex: 1101 W McKinley Ave, Pomona
  • Industry Hills Expo: 16200 Temple Ave, City of Industry, CA 91744
  • Antelope Valley Fair: 2551 W Avenue H, Lancaster, CA 93536
  • Los Angeles Equestrian Center: 480 W Riverside Dr, Burbank, CA 91506
  • Pierce College Equestrian Center: 7100 El Rancho Dr, Woodland Hills, CA 91371

Disaster Relief Information:

  • LA County Assessor: Information for property owners and FAQs about disaster relief.

Mental Health Support:

  • Los Angeles County Department of Mental Health: Crisis counseling and support for those affected. Access services through their website or call their hotline at (800) 854-7771.

Temporary Housing Support:

  • Airbnb: In partnership with 211 LA, offering free temporary housing for displaced residents. Spaces are limited; complete the form to be notified of availability.

Transportation Support:

  • Uber: Use promo code WILDFIRE25 for 2 free rides up to $40 each to/from active shelters.
  • Lyft: Code CAFIRERELIEF25 offers 2 rides up to $25 each for up to 500 riders, valid until 1/15.
  • Metro: Fare collection is suspended systemwide.

Staying Informed:

  • Watch Duty App: Provides real-time wildfire tracking, evacuation warnings, and updates.
  • Los Angeles Fire Department Alerts: Visit their website for the latest information on fire status and safety guidelines.

Safety Precautions:

  • Ready, Set, Go!: Personal Wildfire Action Plan by the Los Angeles County Fire Department.

To those in our community who are volunteering, donating, or offering aid in any form—thank you. Your efforts embody the spirit of LA: strong, compassionate, and unstoppable.

At dot.LA, we’re committed to amplifying stories of resilience and support. If you’ve seen inspiring acts of kindness or have resources to share, please let us know. Together, we can shine a light on the incredible ways this community is stepping up during these trying times.

In the days ahead, let’s hold tight to the bonds that unite us and remember that we are stronger together. The fires may scar the land, but they cannot dim the collective spirit of Los Angeles.

We’re here for you, and we’re with you.

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    A Strong Finish to 2024 for LA Tech: Crosscut Ventures Leads the Way

    🔦 Spotlight

    Happy Friday LA!

    As we close the book on 2024, Los Angeles has had a remarkable year in tech and venture capital. From groundbreaking funding rounds to industry-defining innovations, the city’s tech ecosystem has showcased its ability to adapt and thrive. Among the year’s final highlights was the announcement that Crosscut Ventures, one of LA’s premier early-stage venture capital firms, has added Jon Ylvisaker as its newest Partner.

    Crosscut Ventures’ Bold New Direction

    Announced in late December, Jon Ylvisaker’s appointment reflects Crosscut Ventures’ commitment to advancing its focus on the energy transition. Ylvisaker brings decades of experience in driving investments in energy technologies and digital infrastructure. As the founding partner and managing director of Yield Capital Partners, he led investments in startups and established companies shaping the future of sustainability. At Wolfacre Global Management, a Tiger Management hedge fund, he further honed his expertise in supporting impactful climate-focused solutions.

    Brian Garrett, Managing Director and Co-Founder of Crosscut Ventures, said, “Jon's extensive experience in climate and digital infrastructure investments, coupled with his impressive track record of bringing groundbreaking technologies to market, makes him the ideal partner to help lead our focus.”

    Since its founding in 2008, Crosscut has played a key role in shaping LA’s tech landscape. Ylvisaker’s addition reinforces the firm’s commitment to addressing global challenges like energy transition and sustainability, further solidifying its leadership in venture capital innovation.

    What’s Next for LA Tech in 2025

    The momentum from 2024 has set the stage for an even bigger year ahead. Entrepreneurs, investors, and innovators in LA are poised to take on new challenges and create meaningful change across industries.

    As we step into 2025, we want to thank everyone who helped make 2024 such a standout year. Here’s to another year of progress, innovation, and success. From all of us at dot.LA, Happy New Year!

    🤝 Venture Deals

    LA Companies

    • First Resonance, a company specializing in digital manufacturing software through its ION Factory OS, has raised a $20M funding round led by Third Prime with participation from Blue Bear Capital and others. This brings its total funding to $36M and will be used to accelerate product development, grow its customer base, and enhance support for advanced manufacturing sectors like aerospace, robotics, and clean energy. - learn more
    LA Venture Funds
    • Finality Capital Partners led a $17M Seed funding round for ChainOpera AI, a California-based company developing blockchain networks for AI-powered agents and applications, to accelerate product development, expand its team and enhance its blockchain and AI integration capabilities. - learn more

    LA Exits

    • Thirteen Lune, an inclusive beauty e-commerce platform, has been acquired by SNR Capital, marking a significant milestone in the platform's mission to amplify underrepresented beauty brands while fueling its next stage of growth. - learn more
    • Ergobaby, a leading brand in juvenile products known for its high-quality baby carriers, has been acquired by Highlander Partners. The acquisition aims to bolster Ergobaby’s growth, expand its product offerings, and strengthen its position in the parenting solutions market. - learn more

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    Salt AI’s $3M Bet, Snapchat’s Creator Cash, Rivian’s EV Tech, and ŌURA’s $200M Win

    🔦 Spotlight

    Happy Friday, LA - let’s dive right in to this week’s highlights:

    Salt AI, a forward-thinking AI startup based in Los Angeles, has secured a $3 million seed funding round led by Morpheus Ventures with participation from Struck Capital, among others, to tackle the complexity of managing workflows.Salt AI's blog details how its platform centralizes tools like CRM systems, project management software, and data trackers into one interface, eliminating inefficiencies and freeing up teams to focus on meaningful work. With new funding in hand, Salt plans to scale its platform and expand its reach, a move that underscores how AI can solve everyday business challenges.

    Image Source: Salt AI - Aber Whitcomb

    While Salt AI focuses on the workplace, Snapchat is doubling down on creators, with its latest updates introducing revenue-sharing opportunities and direct monetization features. The company’snewsroom update outlines how enhanced analytics will help creators better understand their audiences and sustain their work. The platform's latest updates introduce revenue-sharing opportunities and direct monetization features, along with analytics that give creators deeper insights into their audience. By making it easier for creators to grow and sustain their work, Snapchat positions itself as a key player in the creator economy, offering features that rival platforms like YouTube and TikTok.

    Image Source: Snap

    On the roads, Rivian is redefining what it means to drive an electric vehicle. The company’s latest software update includes advanced route planning, energy management tools, and customization options that make every trip more intuitive and efficient. Additionally, Rivian has introduced new entertainment features, including Google Cast, YouTube, and SiriusXM, as featured in Rivian’ssoftware spotlight, enhancing the in-cabin experience for drivers and passengers alike. This isn’t just about convenience; Rivian is showing how thoughtful software design can elevate the entire EV experience, blending practicality with sophistication.

    Image Source: Rivian

    ŌURA is making headlines with a fresh $200 million Series D funding round, with participation from Fidelity Management & Research Company and Dexcom, which now values the company at $2.55 billion. This investment, as reported byBusiness Wire, highlights the growing demand for wearable health technology and positions ŌURA as a leader in the space. With its sleek design and emphasis on actionable health insights, the funding will enable ŌURA to expand its reach and further integrate wearables into daily health management, strengthening its position in the competitive health tech market. With this funding, ŌURA aims to reach more users and expand its capabilities, further embedding wearables into daily health management.

    Image Source: ŌURA

    Stay tuned as Salt AI, Snapchat, Rivian, and ŌURA continue to evolve, offering us new ways to work, connect, and live better.

    🤝 Venture Deals

      LA Venture Funds
        • Undeterred Capital participated in a $7M Seed funding round for Portal, a Watertown, Mass.-based biotech company specializing in advanced intracellular delivery technology to drive innovations in biological research and cellular therapeutics. - learn more
        • Vamos Ventures participated in a $7.9M Series A funding round for Culina Health, a Hoboken, NJ-based company that provides personalized, science-based virtual nutrition care by connecting patients with registered dietitians, with plans to use the funds to expand its offerings for dietitians and patients, implement AI-driven tools to enhance care efficiency, and strengthen its leadership team through key hires. - learn more
        • Humans Ventures participated in a $3.8M Seed funding round for Hamming.ai, a San Francisco-based company specializing in automated tools for testing and optimizing voice agents, with plans to expand its platform, enhance reliability and perform, and accelerate product development. - learn more
        • Fifth Wall led, with participation from Starshot Capital and others, in a $9.5M Series A funding round for Mojave, a Sunnyvale, CA-based company developing energy-efficient commercial air conditioning technology. The funds will be used to accelerate the adoption of its innovative systems and reduce energy consumption in the cooling industry. - learn more
        • ReMY Investors participated in a $17M Series B funding round for Scripta Insights, a company that leverages data analytics to help employers and healthy plans reduce prescription drug costs, with the funds aimed at expanding its platform and scaling operations. - learn more
        • Mantis VC participated in a $16.5M funding round for Nuon, a company specializing in Bring Your Own Cloud (BYOC) solutions that streamline AI, data, and infrastructure software deployment. The funds will support product development, readiness for general availability in 2025, and efforts to expand customer acquisition. - learn more
        • B Capital participated in a $102M Series C funding round for Precision, a company developing minimally invasive brain-computer interfaces to treat neurological disorders, with plans to use the funds to expand its team, advance clinical research, and refine its AI-powered brain implant for helping users with severe paralysis operate digital devices using their thoughts. - learn more
        • The Games Fund led a $3M Seed funding round for Dark Passenger, a Poland-based game studio founded by veterans of The Witcher 3 and Cyberpunk 2077, to create an unannounced, innovative, first-person multiplayer PvPvE stealth-action game set in a distinctive universe inspired by feudal Japan and martial arts cinema. - learn more

            LA Exits

            • Calliope Networks, a generative AI company providing licensed media content like movies, TV shows, and news, has been acquired by Protege to strengthen its platform’s capabilities in advancing AI development. - learn more

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