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Thankful Raises $12 Million To Help Businesses Boost Their Customer Service Experience
Decerry Donato
Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
Ted Mico created an automated customer service platform that works with companies like Crate & Barrel and subscription box service FabFitFun because he hated chat bots.
His three-year old company Thankful was born after his own experience waiting two weeks to hear back from customer service and throwing his phone in frustration across the room far too many times.
"When it comes to customer service, suddenly when you add technology you end up with some hideous chatbot experience," he said.
Ted Mico is Thankful's co-founder and CEO.
Thankful establishes customer relationships through their service platform routing and tagging help desk tickets. A Thankful AI "agent" fields customer queries via text or email. Mico said that Thankful can resolve up to 50% of all help desk tickets without a human.
Among the companies that use his service are MeUndies, makeup brand Morphe and sock-seller Bombas.
"In each one of our average lifetimes we will spend 43 days, dealing with customer service," Mico said. "All those customer queries we can solve without customer service people being involved, then they can be involved in other things and everybody gets better service."
The Venice-based company announced this week they raised $12 million in Series A funding led by Alpha Edison, a capital firm that invests in early-stage companies using AI, data and behavioral science. In addition, Bonfire, TenOneTen, Greycroft, Omega, and Miramar also invested in this round. The funds will be used to develop the product.
As more shopping is done online, more complaints and problems are being resolved through chat bots and other automated systems. It has swelled the ranks of the customer service industry. Thankful competes with other AI-driven companies including Bay Area competitors Netomi and Forethought.
Thankful charges a platform fee based on volume. Though Thankful is not profitable, there are over 50 brands using the platform.
Mico thinks customer service will be regarded as the most viable sales and marketing channel of the future. Despite many outlets like Yelp using the star rating system helping restaurants and businesses learn about customer's comments and complaints, it isn't quick enough. There's an expectation for immediacy which has been fueled by technology and was heightened by the pandemic.
"Customer service is usually the last thought for most companies and we think that within five years, it will be the first," Mico said. "If you actually think of customer service as the most important thing, that customer journey is sacrosanct."
Decerry Donato
Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech
09:58 AM | October 18, 2024
🔦 Spotlight
Happy Friday Los Angeles,
The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.
The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.
For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.
While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.
The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.
Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.
As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:
For updates or more event information, visit the official Tech Week calendar.
🤝 Venture Deals
LA Companies
- Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more
- Hello Cake, a sexual wellness and health brand, raised an $18M Series B funding round led by Silas Capital and Strand Equity and acquired Trigg Laboratories, a Las Vegas-based company, to expand its product line and market presence. - learn more
- Horizon Surgical Systems, a microsurgical robotics company, has raised a $30M Series A funding round led by ExSight Ventures to advance its platform, fund first-in-human studies, and expand its team to drive further innovation. - learn more
- Terray Therapeutics, a biotech company using generative AI to develop small-molecule therapeutics, raised $120M in a Series B funding round led by Bedford Ridge Capital and NVentures, to advance it’s internal programs to clinical trials and further develop its AI-driven platform, tNova. - learn more
LA Venture Funds
- Finality Capital Partners participated in a $2.85M seed round for Blockcast, a decentralized content delivery network focused on lowering streaming costs and enhancing quality for digital media providers. - learn more
- Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
- StoryHouse Ventures participated in a $3M seed round for Parakeet Health, a generative AI company dedicated to enhancing patient engagement for healthcare providers - learn more
- Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more
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Two Months After Robots Were Introduced Into Nursing Homes, Residents Can't See Them Leaving: 'We'd Be Screwed'
06:00 AM | December 14, 2022
Evan Xie
Labor shortages are hitting many industries hard, but in senior living homes, lack of staff is even more of a problem, especially in dining rooms. In a bid to support a sagging workforce, some senior homes run by operator Front Porch are trying out hospitality robots.
So far, the Servi robots designed by Redwood City-based Bear Robotics have received a warm reception from both guests and customers. In a two-month pilot program with senior home operator Front Porch beginning in June, four of Bear Robotics’ Servi food running and busing robots were deployed in two Front Porch locations – San Francisco Towers, and Casa de Mañana in La Jolla.
Front Porch noted in its recent report on the test program that its dining services have been “particularly hit hard” during the COVID-19 pandemic, and the organization is hoping to keep its remaining staff from burning out by supplementing their shifts with robot busboys (busbots?).
Here’s a glimpse at what the tech looks like: Servi robots have three shelves to stack dishes and can handle up to seven entrees depending on plate size, can carry up to 66 pounds, and they’re designed to be relatively compact–17 inches wide and about three and a half feet tall. A smaller version, the Servi Mini, can carry 2 trays, while its larger counterpart, Servi Plus, can handle up to 10 plates at once.
Hospitality robots are still a novelty, especially in North America. But as costs to produce critical components of these bots come down and more stressed restaurant managers see the cost-benefit analysis swing in their favor, that could change.
“The innovation that's happening within the food service industry is really impressive. This will likely become much more commonplace,” Bear Robotics’ co-founder and Chief Operating Officer Juan Higueros told dot.LA.
The goal is not to replace servers with Servi, but allow them to spend more time taking orders and interacting with the senior home residents, Higueros said. Bearing in mind that loneliness can be fatal for our aging population, and that coronavirus only further isolated people, it’s easy to see how for an elderly person living alone, even an extra five minutes chatting with someone at lunch could change the tune of their day.
Image courtesy of Bear Robotics
Every robot has sensors and three cameras that network with its AI brain to help steer itself and avoid obstacles, and an auto-return feature sends it back to its place in the kitchen when jobs are done.
In addition to Front Porch, Servi robots are currently deployed at a number of places across California, including Downtown L.A.-based restaurant Chiguacle Sabor Ancestral de Mexico, Ten-Raku Korean barbeque in Lynwood, John’s Incredible Pizza in Carson and a Denny’s location in Hawthorne.
“We do think that the United States is probably going to become the biggest market for us over the course of the next couple of years,” said Higueros. “A lot of folks see the ROI because obviously [they] have tremendous turnover,” said Higueros. “It’s kind of like an insurance policy in the sense that you at least have the food runner in place, in case they decide to leave you on a Friday night.”
Not to mention, the cost. At $25 to $30 per day the robots cost a fraction of the typical salary of a person working at a nursing home. For its part, Front Porch saved $6,665 on overtime in one month.
“In the past we would have asked a staff member to come back for a split shift after working the morning shift. Now we run with the labor we got with the support of the robots,” Front Porch noted.
Two other senior living centers not affiliated with Front Porch in L.A. are also using Servi robots: Regency Grand of Cascade Senior Living in West Covina and Merrill Gardens at Rolling Hills in Rancho Palos Verdes. Hotels also use them, some Marriott and Hyatt locations employ the robots now. In total the company has Servis active in 43 states, and aims to expand to all 50 by next year. With plans to deploy more in casinos and airline lounges all over the country.
A crucial step towards even furher adoption of waiter bots depends on how customers respond. As a 2021 Boston University Hospitality Review report noted, “consumers’ acceptance of service robots is determined not only by its functionality (e.g., perceived usefulness and ease of use), but also by social-emotional and relational elements that robots can provide.” In other words, any interaction that leaves a guest unsettled could be a setback. But, in Servi’s case, since it doesn’t mimic any humanoid features, its existence in a support capacity to human staff is more tolerable.
More than half of the residents at the communities that piloted Servi bots said it felt like the robots let them have more quality time with staff. 65.4% of residents told Front Porch the robots improved their overall dining experience. One resident anonymously surveyed said the robot was “much cuter than I thought it was going to be.” Another added there were “originally many naysayers, the chair of the committee really pushed for it [and] complainers have been won over.”
Some servers, however, found hiccups. Several noted that they felt the robots were too slow.
“At first it was great/ helpful; first courses are great, but when they couldn’t talk to each other, it got frustrating,” one server wrote. Others reported their job being “less painful” since the robots helped mitigate some of the physical labor that comes with the job.
There were, of course, some glitches too. Sometimes bumpy carpets would cause the robots to spill food. A server noted, “one robot gets lost sometimes.” Servers suggested that Bear Robotics make the robots louder, as one person saw that a robot “got very close to a resident that was walking very slowly,” but avoided a collision. But by and large the feedback was positive. One server said they wished the Servi robots were bigger so they could “fit an entire table’s worth of food without worrying about it tipping over.” Another waiter joked that the Servi could only be improved by making it able to clean the table for the waiter.
And most importantly, when servers at both senior living facilities were asked how they’d feel if the robots were taken away after the two-month pilot, the recorded response was pretty unanimous: “We’d be screwed.”
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
https://twitter.com/samsonamore
samsonamore@dot.la
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