snoop dogg

NBA players, talent agents and Snoop Dogg's venture firm are among the investors behind LEUNE, a California cannabis brand eying new U.S. markets.

The company closed a $5 million round on Thursday from big name athletes like Carmelo Anthony, John Wall, Lebron James' agent Rich Paul and Anthony Saleh, who manages artists like Nas and Future.

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Ficto, a cross between Quibi, Netflix and a video game that is set to launch next month, got a big boost this week when LG announced the app would come preloaded on 1.3 million of its new double-screened LG Wing smartphones.

The deal should help Ficto stand out from the competition by (literally) putting it in people's hands.

The mobile streaming service set to launch in October will focus on shows that leverage the smartphone's unique features, bringing to them a heavy dose of interactivity and social engagement. It also offers some brands, like LG, product placement and a degree of creative control in their shows. "Snoop 16," an interactive gameshow hosted by Long Beach native Snoop Dogg, will debut as one of the streamer's original programs.

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