repeat

repeat

Despite the runaway growth of ecommerce, selling products online isn't easy. Figuring out how to land customers in a crowded space and keep them coming back for more has spawned a slew of upstarts that promise online retailers an edge.

Los Angeles-based Upscribe, which is coming out of stealth after nearly two years, thinks the subscription model is the future of ecommerce. This week, the company secured a $4 million seed round led by Uncork Capital.

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How do you turn a one-time buyer into a repeat customer? Venice-based ecommerce software startup Repeat may have an answer.

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  • Repeat aims to make consumer packaged goods (CPG) customers more loyal by sending personalized reminders.
  • The company raised $1.5 million in seed funding from Harlem Capital, Techstars and Mucker Capital.
  • The two co-founders met at a Venice startup and were planning to get married in April until COVID-19 happened.

The good news for ecommerce companies is that the pandemic has driven U.S. consumers online. Up to half say they buy household supplies with a click, according to McKinsey & Company, but 70% of buyers never return to a brand for another purchase.

Repeat, formerly known as PRZM, aims to change that and make customers more loyal by figuring out their unique consumption habits. The company uses the data to remind shoppers with email nudges, it is time to restock. "Hi Anna. Are you ready for another face wash?" reads one such reminder. When customers go back to the site the items they "need" will be waiting for them in their cart.

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