- Repeat aims to make consumer packaged goods (CPG) customers more loyal by sending personalized reminders.
- The company raised $1.5 million in seed funding from Harlem Capital, Techstars and Mucker Capital.
- The two co-founders met at a Venice startup and were planning to get married in April until COVID-19 happened.
The good news for ecommerce companies is that the pandemic has driven U.S. consumers online. Up to half say they buy household supplies with a click, according to McKinsey & Company, but 70% of buyers never return to a brand for another purchase.
Repeat, formerly known as PRZM, aims to change that and make customers more loyal by figuring out their unique consumption habits. The company uses the data to remind shoppers with email nudges, it is time to restock. "Hi Anna. Are you ready for another face wash?" reads one such reminder. When customers go back to the site the items they "need" will be waiting for them in their cart.