Five Takeaways From Carta’s Survey of LA’s Private Markets

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Five Takeaways From Carta’s Survey of LA’s Private Markets
Evan Xie

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Compared to other California counties, LA is doing a bit better than expected when it comes to investing in startups. That’s according to Carta, a San Francisco-based cap table management company that digitizes and manages equity investments for startups, that recently conducted a survey of its data to see which areas of the U.S. are hardest hit by the venture funding slump.


Somewhat surprisingly, Carta’s study co-authors Kiley Roache and Peter Walker noted that LA’s venture ecosystem is now doing better in terms of cash raised than the previous three years. In 2022, LA startups tracked by Carta raised $7.2 billion, up from $5.3 billion in 2020.

Notably, Walker added, artificial intelligence startup investments weren’t included in this study since it was “a difficult one to categorize” as many incorporate AI as one part of their overall business model.

Here’s a few standout takeaways from the report.

LA’s “anchor industry” is consumer technology, but biotech is growing

Walker defined an “anchor industry” as one that takes up around 15% and 25% of deals in an area. And not surprisingly, consumer tech remains one of LA’s anchors according to Carta.

About 11% of the area’s total funding tracked by Carta in Q4 2022-Q1 2023 went to consumer tech firms.

While biotech only accounted for 2% of investments on Carta in the previous two quarters, Walker noted that the sector was less affected by a downturn than other areas, especially in San Diego, which remains a hub for the market. Recently, LA-area biotech company Acelyrin went public in the largest biotech IPO since 2021. The deal, worth $621 million, was also larger than any IPO that happened last year.

Seed stage valuations are rising, even as deal count drops

Carta reported that seed stage deals are the only type of deal on the rise in LA county. Series A valuations have decreased steadily for four straight quarters beginning in the first quarter of 2022. And Series B valuations have basically plateaued, while the cash raised in these rounds has decreased.

But both the cash raised by and the pre-money valuation of seed-stage startups increased in the last two quarters, according to Carta’s report.

Carta’s report found that in the first quarter 2023, the average seed round in LA totaled $3.7 million, compared to a national average of $3.1 million. And the average valuation of a seed-stage deal nearly reached its previous peak in the second quarter of 2022, at $17.8 million. The seed-stage valuation in LA also has surpassed the national average the last two quarters.

That said, tech valuations overall are decreasing. VCs told dot.LA in April they’re expecting a drop in valuations “trickle down” from later-stage funding markets to the seed stage eventually. There’s been arguments that seed stage valuations (both in LA and across the country) are over-inflated.

“A lot of VC funds in late 2022 [and] early 2022 as the market was starting to turn, had already raised seed stage vehicles and were looking to deploy more capital into the early part of the ecosystem,” Walker explained. Adding that, because the IPO market is still effectively “closed,” there’s been a downturn in later-stage deals since there isn’t much of a runway to public markets.

LA’s funding predicament could have been worse

Overall, LA ranked fifth – behind San Francisco and New York, predictably – in overall capital invested in startups. But according to Carta’s data, it was one of only seven counties to top $1 billion in direct investments on their platform.

Carta also reported that total deal count in LA nearly halved in the last quarter – 22 deals in first quarter 2023, compared to 49 in fourth quarter 2022.

Across the board, investment into LA county was down 39.4%.

Though compared to other areas LA’s investment community has still not been as hard-hit by a pullback in funding. For context, San Francisco’s startup funding value was down nearly 60%, while New York, San Mateo and Santa Clara counties were all down at least 50%.

Software-as-a-service is booming

Across the board, B2B SaaS firms did well in the last quarter of 2022 and first quarter 2023. In this six-month period, software companies in LA raised more money than any other, at 40%.

That’s compared to other top industries, including 12% of investments in gaming, 11% in consumer technology, 6% in energy, and another 6% in cleantech.

The startup types with the lowest investment in LA included hardware (4%), fintech (3%), and education (3%). Adtech, entertainment and Web3 businesses accounted for half a percent each, Carta noted.

LA remains a strong competitor to the Bay Area venture ecosystem

San Francisco remains in a league of its own when it comes to tech investment deal flow. But LA is increasingly standing up to it. The study noted that the majority of fundraising in Southern California happens in LA.

“I'm always consistently a little bit surprised about how LA and the surrounding counties really stack up to the Bay Area,” Walker noted. “It is really quite mature as an ecosystem for venture capital.”

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LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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