health and fitness

health and fitness

Photo Courtesy of Masters

A new year offers a fresh start, and as COVID concerns persist, staying healthy is at the top of everyone’s mind. But lots of people have trouble meeting their fitness goals; according to one study, 73% of people abandon their New Year’s exercise resolutions before hitting their target.

Masters, a new fitness app that launches today, is betting it has the formula to keep people committed to their workout regimens: training with pro athletes.

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Photo by Yulissa Tagle on Unsplash

A self-identified "poor-hippy kid," Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within.

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Los Angeles is adding another player to its roster of packaged health food startups.

Irvine-based Longève Brands, a startup selling fake meat crumbles made of pea protein, closed a $5 million seed round Wednesday led by Wavemaker Partners and Springboard. The company's line of faux-meat products includes "Protein Crumbles" that resemble ground meat and can sit on pantry shelves instead of needing refrigeration.

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