sadie lincoln

A self-identified "poor-hippy kid," Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within.

Sadie was climbing up the ranks, working alongside the founder of 24 Hour Fitness for over a decade, and realized she was in a crisis when she got pregnant with her first daughter. Despite being financially successful, happily married and living in the dream house she always wanted, Sadie said she and her partner were not feeling satisfied. "We both felt so empty. We just looked at each other and we're like, is this it?"

The couple decided to sell everything they had and move to Portland with their two young kids to pursue their dreams of launching their own business. They opened her first barre3 flagship studio in 2008, and 13 years later, the company has grown to include more than 175 franchise studios powered by female entrepreneurs, plus an online-workout subscriber base in over 98 countries.

What inspired barre3 was personal for Sadie. The traditional approach to getting in shape was failing her. Her body hurt. She never felt good enough. Then she said she had an epiphany. "What's not good for us is our relationship with fitness and how we've been conditioned to exercise to be something other than we are to be worthy and to belong." barre3 focuses on body positivity, self-empowerment and redefining what success in fitness means.

We'll chat with Sadie about how she managed to start her business with kids (and why childcare is part of their business model), how embracing her unconventional upbringing allowed her to dream big and be a risk-taker, and why she's committed to empowering women to feel good in their bodies and live a truly authentic and fulfilling life.

"We we often say we're not a fitness company, we're an education company. It's about learning about your body, developing a growth mindset, seeing exercise as a practice versus a destination. Learning...every day." -- Sadie Lincoln
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