"There's no bulky hardware. You don't have to go buy a big Peloton bike. You don't have to get a big expensive piece of equipment with a 36-month contract," said co-founder Robert Jadon. "All of this can be done with your phone."

Co-founders Robert Jadon and Dr. Masaki Nakada bring expertise in business and technology, with years of experience in research and development at UCLA's accelerator program and computer graphics and vision lab. That combined experience was the foundation for the app.

"It sort of came about as a combination of his background in computer vision and biomechanics, and my interest in finding a convenient, effective workout as a busy husband and dad of three, without buying some big piece of equipment," said Jadon.

"We've known each other for years now and both worked in technology and [wondered] 'is there is a way that we can leverage technology and sort of evolve the remote workout experience?'"

Popular in-person fitness centers such as Orange Theory start their basic packaging at $59 per month for four classes. Presence Fit's monthly fees are $50 for unlimited live classes.

A report by Nielson in May found that sales in home workouts increased tremendously in the early days of the pandemic, up 130%. That included fitness equipment sales and all its categories including cardio machines, free weight equipment, home gym weight machines, strength training products, as well as yoga and Pilates essentials.

The COVID-19 pandemic has reshaped the fitness industry. Presence Fit believes it may have permanently shifted how people exercise.