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XHow Jurny Hopes to Make Hotel Booking and Check in an 'Uber-like' Experience
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Most hotels still make you wait at the front desk to check in, receive your key card and confirm your payment by verifying with an ID. Los Angeles-based hospitality startup Jurny wants to make that process faster and easier -- for both the traveler and hotel .
"The idea of Jurny was to really consolidate this very fragmented space into a one-stop solution from both the guest standpoint and the operator's standpoint, because it's fragmented from both sides," Jurny CEO and co-founder Luca Zambello said, adding he sees the hospitality industry as one of the last to automate.
The startup provides software and services to hotel and short-term rental operators in an effort to streamline their operations and make guest service available from a single dashboard. Travelers can do everything from change the temperature in their room to unlock their door from their app.
Hotel and rental operators -- many of whom were hard hit by the pandemic -- can automate pricing, cleaning services and monitoring systems from Jurny's dashboard.
On Monday, the startup announced it raised $9.5 million in funding, led by the Santa Monica venture firm Mucker Capital, in addition to Okapi Venture Capital and SaaS Ventures.
Jurny CEO Luca Zambello
Zambello said he created the company because he wanted to provide travelers with an "Uber type of experience." It's currently available only in Apple's App Store and Google Play.
The 33-year-old Zambello is regarded as one of the early pioneers of Airbnb's platform, building a house-renting business on the app. He said the experience helped him see the need for a more streamlined, on-demand hospitality service that could make staying in hotels easier for guests and operators.
Jurny works on a revenue-share model. The company receives a percentage of the hotel's earnings, based on the package an operator chooses and the services it needs.
Zambello said the company will use the new funds to expand, develop more features and make integration easier for independent property owners and hotels.
So far, the app hosts New York City's Blue Moon Hotel, Mexico's Casa De La O and Nashville's 121 Hotel, among others.
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
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Astroforge Raises $13M To Mine Asteroids
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Y Combinator startup Astroforge wants to use its new $13 million seed round to mine asteroids.
The Huntington Beach-based company aims to become the first company to bring asteroid resources back to Earth, TechCrunch reported Thursday. Initialized Capital led the funding round and was joined by investors Seven Seven Six, EarthRise, Aera VC, Liquid 2 and Soma.
“When you look at the opportunity here—and the opportunity really is to mine the universe—this is such a huge opportunity that investors are willing to make the bet on a longer time horizon,” Astroforge co-founder Matt Gialich told TechCrunch.
Virgin Orbit veteran Gialich launched the company alongside his co-founder, SpaceX and NASA alum Jose Acain, in January; the four-person firm, which Gialich said is now hiring for seven more positions, hopes to successfully mine an asteroid by the end of the decade. The seed money will fund Astroforge’s first two missions, with its first being a demo flight scheduled for a SpaceX Falcon 9 rideshare launch next year.
While Astroforge is keeping the specifics of its technology close to the vest, the company told TechCrunch that it involves a “high-rated vacuum” and requires a zero-gravity environment, but won’t involve actually landing on the asteroid itself. The company is eyeing asteroids ranging from 20 meters to 1.5 kilometers in diameter that carry high concentrations of platinum-group metals, which limits its potential targets to less than 1 million of the 10 million asteroids near Earth.
Astroforge wouldn’t be the first to attempt this science fiction-esque endeavor, though commercial space mining has faced financial and logistical obstacles that no company has yet overcome. NASA, for its part, is counting on the private sector to realize the U.S.’s space mining ambitions, then-deputy administrator Jim Morhard told dot.LA in 2020.
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Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Illumix Founder Kirin Sinha On Using Math to Inform Creative Thinking
Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.
Kirin Sinha wanted to be a dancer. When injury dashed that dream, she turned to her other passion: math.
On this week’s episode of the Behind Her Empire podcast, host Yasmin Nouri talks with the founder and CEO of augmented reality (AR) technology and media platform Illumix.
Sinha received degrees from MIT, the University of Cambridge and LSE and founded a nonprofit to help middle school girls with their math skills. She ventured into AR while perusing an MBA at Stanford. Since founding Illumix in 2017, Sinha has raised $13 million from investors including Lightspeed and Maveron Ventures.
Her background in mathematics informs how she problem solves as a CEO, she said. Both math and her dance background taught her to seek out creative solutions.
“A lot of people think that math is very rote and analytical, but at its core it's truly not,” Sinha said. “It's about being creative. It's about having this building block for expressing and understanding the world around you.”
That creativity is bolstered by habits her mother taught her, such as surrounding herself with affirmations drawn onto post-it notes to bolster her spirits. Working in AR, Sinha said she's aware that what people surround themselves with impacts their inner world.
“Your diet is the people around you,” she said. “It's what you surround yourself with. It's the images and the words that surround your day-to-day life. I really spend a lot of time thinking about how can you improve the wider sense of the word diet around you.”
A crucial part of Sinha’s diet is carving out time for a daily walk to dedicate time to ponder Illumix’s future. Reflecting on big-picture goals and challenges allows her to consider how AR changes the ways people engage with the space around them.
Hear more of the Behind Her Empire podcast. Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radioor wherever you get your podcasts.
dot.LA Editorial Intern Kristin Snyder contributed to this post.
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Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.
Rael Raises $35M To Grow Its Organic Feminine Care Brand
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Rael, a Buena Park-based organic feminine care and beauty brand, has raised $35 million in a Series B funding round, the company announced Wednesday.
The funding was led by the venture arms of two Asian companies: Japanese gaming firm Colopl’s Colopl Next and South Korean conglomerate Shinsegae Group’s Signite Partners. Aarden Partners and ST Capital also participated, as did existing investors Mirae Asset and Unilever Ventures.
Rael described the new round—which takes its total funding to date to $59 million—as “the largest amount raised in the U.S. feminine care category to date.” The company said it plans to use the capital to grow its product offerings, retail partnerships and global marketing reach.
Having already branched into skincare products meant to combat hormonal acne, co-founder and CEO Yanghee Paik said Rael plans on further expanding beyond basic feminine care products. “We aspire to be a clean, holistic personal care brand for women, so we’re graduating from just being another organic feminine care company,” Paik told dot.LA.
Paik and her two co-founders, who are all Korean-American women, launched Rael in 2017 and started out by selling organic pads on Amazon. Paik said she was inspired by the products she would bring back home after trips to South Korea, where the organic category represents more than 30% of the feminine care market (compared to less than 10% of the U.S. market, according to Rael). The startup has since expanded into retail stores like Target and Walmart, and part of its new funding will be dedicated to further growing its retail presence.
These days, Rael is part of an increasing number of companies focused on organic feminine care, with brands like LOLA, The Honey Pot and The Flex Co. all offering organic menstrual products.
“The feminine care industry is not like beauty, which attracted a lot of investors initially,” Paik said. “People are noticing that it’s one of the markets that has not been noticed by investors as much, but has a lot of growth potential because it’s been dominated by big brands. Now there are female-founded smaller brands that are trying to make a difference there.”
As part of Rael’s growth efforts, the company has also brought in Lauren Consiglio, a former marketing executive at Unilever and L’Oreal, as its president.
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Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.