Image courtesy of Superjoi
Superjoi Raises $2.5 Million To Help Fans Fund Their Favorite Creators
Fintech startup Superjoi, which lets fans fund creators’ content projects, has raised $2.5 million in pre-seed funding.
Superjoi raised the funding from fintech-focused investors including Ascension Ventures, QED Investors, Systema VC, Tomahawk and Modern Venture Partners. The round also included participation from senior leadership at e-commerce platform Shopify, fintech firm Revolut and Los Angeles-based live-in accelerator Launch House.
Based in West Hollywood, Superjoi’s platform allows creators to run Kickstarter-like campaigns to raise capital for projects, while giving fans the chance to suggest ideas for new content. Creators can also reward fans who chip in by giving them event tickets, merchandise or a personal video call. Later this year, Superjoi plans to help fans reap financial rewards, too—such as a share of advertising revenues generated from projects that they backed.
A screenshot from Superjoi's platform.
Major online platforms like Facebook and YouTube have increasingly monetized the relationship between creators and fans, targeting users with ads and sharing some of the revenues with creators. But Superjoi’s founders contend that fans have been completely cut out of the equation despite driving creators’ successes. In September, the startup began building a platform that would give fans a share of the financial upside, co-founder and CEO Chris Knight told dot.LA.
“Superjoi, as we position it, is liquidity with love,” Knight said. “The reason why we call it that is, for somebody who's creative, there's no better funding source for their creativity than the people who love them—and that’s their fans.”
Knight learned a lot about what he calls “superfans” after helping to build Fantom, a fan-focused smartwatch launched with England’s Manchester City Football Club. The Premier League team consults its fans on decisions relating to its stadium and sponsorships, he noted. “I see huge opportunities in the future for creators to actually have a deeper engagement with their audience and actually mobilize their audience to a new level,” Knight said.
Fans will initially fund projects on Superjoi by buying “supercoins,” an in-platform currency that is worth $1 each. While supercoins are not technically crypto tokens at this stage, the startup envisions letting fans invest in creators, earn a financial return and receive ownership in their content based on tokenization. Superjoi collects a 10% cut of a creator’s fundraising goal.
The platform plans to launch in mid-May with about 25 U.S.-based creators with larger audiences, and will onboard more creators on a waitlisted basis, Knight said. A full public launch is expected later this summer.
Superjoi, which has 14 employees, plans to use the new funds on growing its team, acquiring creators and marketing the platform.
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Photo by Isaac Quesada on Unsplash
Snappt, in particular, addresses the problem of financial document fraud by rental applicants, by providing landlords with a software platform that can detect when pay stubs and bank statements have been fraudulently altered. More than just a surface-level scan, the software analyzes the source code behind the documents to make sure it matches that of legitimate forms by banks and financial institutions. The startup claims its technology has a 99.8% accuracy rate, while roughly 12% of the forms it processes are flagged as fraudulent.
Snappt co-founder and CEO Daniel Berlind
Courtesy of Snappt
“Financial institutions’ documents come in incredibly consistently,” Snappt co-founder and CEO Daniel Berlind told dot.LA. “A Bank of America statement will always come in with the exact same properties. And if you're going to move these properties around, there’s obvious evidence of that.”
Berlind and fellow Snappt co-founder Noah Goldman experienced such issues firsthand; their families both run property management businesses based in Los Angeles, and the pair would often consult with one another on problems they were having with tenants. In 2017, they noticed a surge of fraudulent bank statements and pay stubs; the numbers wouldn’t add up, or the format of various forms submitted from the same bank were inconsistent.
The pair founded Snappt that year and quickly gained traction with the platform, which is used at over 1,000 multifamily properties across the U.S. While real estate is still their target audience for the software, Berlind said other potential use cases could include mortgages, auto loans, utility bills and health care documents (such as forged COVID-19 vaccine cards).
“At the core of what we've built is a fraud detection engine,” Berlind said. “It’s more about how we tune it and the information that we have available.”
In a statement, Insight Partners managing director Thomas Krane said Snappt “is revolutionizing the rental screening process” by addressing “the biggest challenge for today’s property manager—lowering eviction rates and thus reducing bad debt.” Snappt claims its platform helped customers avoid more than $105 million in bad debt last year.
The startup’s previous investors include New York-based early-stage venture firm Inertia Ventures, which provided it with $1.5 million in seed funding, according to Snappt. The company did not provide its current valuation.
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