Office Hours: JibJab CEO Paul Hanges on Creating Viral Joy

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

JibJab CEO Paul Hanges
Image courtesy of JibJab

Even if people don't know the brand by name, JibJab CEO Paul Hanges is happy to see the company's greeting cards resonate and its mission to make people laugh continue to thrive.

On this episode of Office Hours, Hanges talks about JibJab, a pioneer of internet comedy that has evolved into a subscription platform for exchanging ecards, as well as a studio that produces video shorts and commercials for clients including Sony, Nickelodeon, PBS Kids, NBC in Disney. JibJab was acquired by Catapult Capital in 2019.


Founded by brothers Evan and Gregg Spiridellis in 1999, JibJab blew up during the 2004 election with the short parody video, "This Land!" The video, which featured George W. Bush and John Kerry in a dueling duet, was an early viral video success and landed the company instant renown. ABC News even named its founders their “people of the year” in 2004.

Unfortunately for the brother-founders, this was before Youtube and before video advertising.

“The brothers were sitting with something that everyone had seen, but didn't know how to make money off of it,” Hanges said.

JibJab realized that online video was going to be key to the evolving internet and set off to create branded and native video advertising. Eventually, they found success, too, in translating greeting cards to the digital space.

"[We] looked at the quarterly reports of American Greetings and Hallmark and said, 'Wow, a lot of people are paying for digital greetings'… So they said how can we bring our artistic ability to it and bring some fun and humor in this space. And JibJab, as we know it today, was born," said Hanges.

The company now offers unlimited digital greeting cards directly to their 1.2 million subscribers for $2 per month for an annual subscription.

Over the years, Hanges said, JibJab has had to adapt to an ever-evolving world online.

“We have been deemed the online cockroach,” Hanges said, “which I absolutely love. It's a moniker that we hold with pride.”

Key to that longevity, Hanges said, has been the company’s ability to adapt to new platforms.

“We've always said, we want to allow people to be funny and have fun, no matter where they're having those conversations.”

At one time, the company was focused on allowing users to share funny videos and cards by email. That’s since expanded to Facebook’s wall, then their Messenger tool and then iMessage. Now, the company is moving to Instagram, Snapchat and TikTok.

Hanges said JibJab moved to Marina Del Rey in 2001, long before the city was recognized as a destination for tech companies. Its founders, he said, recognized the city's place at the intersection for art and technology.

Now based Downtown, Hanges said the company’s mission to make people laugh hasn’t changed.

“It's relatively easy to be able to sell that mission, especially in L.A.–to say, ‘creatives, come here and make anything you think will make people laugh and be fun’,” he said. “We're not held captive by ‘is the advertiser going to be happy?’ If the person paying for the card will laugh, we make it.”

Want to hear more episodes? Subscribe to Office Hours on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

dot.LA Engagement Intern Joshua Letona contributed to this post.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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Jamie Williams
­Jamie Williams is the host of the “PCH Driven” podcast, a show about Southern California entrepreneurs, innovators and its driven leaders on their road to success. The series celebrates and reveals the wonders of the human spirit and explores the motivations behind what drives us.
Jason Wise holding wine glass
Image courtesy of Jason Wise

Jason Wise may still consider himself a little kid, but the 33-year-old filmmaker is building an IMDB page that rivals colleagues twice his age.

As the director behind SOMM, SOMM2, SOMM3, and the upcoming SOMM4, Wise has made a career producing award-winning documentary films that peer deep into the wine industry in Southern California and around the world.

On this episode of the PCH Driven podcast, he talks about life growing up in Cleveland as a horrible student, filmmaking, Los Angeles and his latest entrepreneurial endeavor: A streaming service called SOMMTV that features–what else?–documentaries about wine.

The conversation covers some serious ground, but the themes of wine and film work to anchor the discussion, and Wise dispenses bits of sage filmmaking advice.

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“Send those VCs my way,” Wise jokes.

Subscribe to PCH Driven on Apple, Stitcher, Spotify, iHeart, Google or wherever you get your podcasts.

dot.LA reporter David Shultz contributed to this report.

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