Eric Garcetti Says L.A. in the Midst of a 'Once-in-a-Generation Moment'

Eric Garcetti, Los Angeles Mayor

Mayor Garcetti is a fourth generation Angeleno and the 42nd Mayor of Los Angeles. His Agenda is focused on creating a safe, livable, and prosperous city.

Eric Garcetti Says L.A. in the Midst of a 'Once-in-a-Generation Moment'

Los Angeles is in the midst of a once-in-a-generation moment.

Last year, Schroders Global Cities Index ranked Los Angeles as the most economically vibrant city in the world and the best city for investment. Our metropolitan economy is the world's third largest in economic performance. And in six years we have cut the unemployment rate by more than half.


So much of that momentum is because Los Angeles is a global tech capital — a place where the world comes to innovate and create. We're the number-one digital city in America, and Los Angeles is also creating tech jobs faster than any city in the country, and — in 2019 alone — brought in $8.3 billion in venture funding for startups. The city of angels is home to incredible talent too at some of the world's top universities, from Caltech to USC and UCLA.

We used to talk about L.A.'s startup scene as fledgling, but that's no longer the case. In 2019, we saw L.A.'s largest startup acquisition yet with PayPal purchasing Honey for $4 billion. Venture capital investment in the region has boomed with funding growing over three times from 2013 to 2019, and today Los Angeles attracts the second highest investment capital of any city in the U.S.

The startup and tech industry is a jobs creator, with 7.5 percent of region's workforce employed in the tech field. All told, 53,000 tech careers added to the economy since 2010, and tech contributes just over 10 percent to our local economy — that's $91 billion annually.

In 2014, I formed my Technology and Innovation Council, with the aim of convening the top L.A. CEOs, founders, venture capitalists, and others to propose initiatives to help L.A. grow the tech industry, focusing on attraction and retention of tech companies, capital, and talent; developing civic innovation and smart city solutions; and helping bridge the digital divide.

Over that period, we have been able to assist some of the largest names in tech, including Google, Netflix, and Apple, establish and grow their footprint here. We have helped exciting new startups like Quibi navigate city departments to ensure they are able to get up and running. And we have worked with homegrown unicorns like Snap, and Dollar Shave Club which was acquired by Unilever in 2016 for $1 billion.

As mayor of Los Angeles, I have worked to ensure that as tech grows, it reflects the diverse face of our city. Some of the finest minds in science, technology, engineering, the arts, and math live here, and it's on us to equip them with the tools they need to succeed in the industries and careers of tomorrow.

That's why three years ago I launched the L.A. Tech Talent Pipeline to create internship opportunities for low-income and minority youth in growing tech companies. These are internships that develop real skills and lead to real jobs, and last year we placed 216 interns — 40 percent of whom landed part- or full-time jobs with a tech company.

We haven't stopped there. Together with philanthropy, local venture capital firms as well as leading tech companies, we launched PledgeLA to ensure the conference rooms of start-ups and tech companies in this city are as diverse as our streets. PledgeLA members are also helping us find new ways of using technology to solve our toughest challenges — from traffic congestion to the need for more affordable housing.

And now, as we bravely and boldly begin into a new decade, we will have a media platform dedicated to covering tech's growth in Los Angeles — dot.LA. This next decade will be critical in so many ways — from our response to the global climate emergency to how this city comes together to confront the homelessness and housing crisis.

Tech is not at the margins of these moments — it's at the intersections. We are fortunate to have dot.LA chronicling how innovators and entrepreneurs in Los Angeles will make their mark on this city and world.

I look forward to the future Los Angeles and dot.LA will write together.

Eric Garcetti is mayor of the city of Los Angeles.

LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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