The Evolution of LA’s Robotaxi Industry: A Timeline

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Waymo's autonomously driven Jaguar I-PACE electric SUV.
Courtesy of Waymo

There’s no shortage of companies testing autonomous cars in Los Angeles and everyday it seems more enter the city with the goal of addressing its transportation needs through self-driving rideshares.

See our timeline below for key developments in L.A.’s robotaxi industry, starting with the launch of Motional’s L.A. facility and moving through the most recent developments in companies looking to bring robotaxi service to SoCal.


September 2016: Boston-based robotaxi startup Motional opens a facility in Santa Monica.

September 2017: In a precursor to its entry into the robotaxi race, Lyft begins pondering how to make L.A.’s streets less congested. The ride-hailing startup links with local design firms Perkins+Will and Nelson/Nygaard to imagine a Wilshire Blvd. with fewer lanes, including two for autonomous buses. To date, however, the idea remains just a talking point.

October 2019: Google-owned autotaxi startup Waymo begins using human drivers to map roads across L.A. to safely pave the way for autonomous cars to follow.

May 2020: Mercedez-Benz and German engineering firm Bosch join forces to develop a ride-hailing app with autonomous Mercedez-Benz cars, with the goal of expanding the service into cities across the U.S.

August 2020:Axios reports that L.A. Department of Transportation General Manager Seleta Reynolds tells a panel (sponsored by Motional) that the city is working on methods to make autonomous driving safer for pedestrians and noted LADOT is considering adding a “proactive pedestrian detection” system at Metro Red Line stations.

November 2020: California’s Public Utilities Commission rules that autonomous taxis can charge customers for rides, opening the door for autonomous vehicle operators to gain profits. The agency also demands participating companies share a ton of data with the state, including information about ride locations, accessibility and miles traveled.

August 2021: Motional expands its office in Santa Monica and doubles its staff. The company also inks an agreement with Lyft to launch a fully driverless service by 2023.

September 2021: Computer firm HP and San Francisco-based autonomous trucking firm Embark link to create a pilot program to test a self-driving trucking service in L.A.

November 2021: By this point, the California Department of Motor Vehicles says it’s issued seven permits to companies exclusively for driverless testing in L.A.

Also, San Diego-based autonomous vehicle startup Zoox hires former Pasadena-based NASA Jet Propulsion Laboratory Supervisor Olivier Toupet as its principal software engineer.

December 2021: Uber links with Motional to deploy a pilot program to test using self-driving robots and cars for food deliveries through Uber Eats.

February 2022: Ford-backed self-driving car company Argo AI opens an office in Los Angeles as part of its long-term plan to become a player in the robotaxi industry.

This same month, DMV data reveals that autonomous vehicle companies doubled the mileage of test rides from roughly 2 million miles to 4.1 million miles in California from the year prior.

Also in February, Culver City-based Parallel Systems receives a $4.4 million grant from the federal government to fund developments of its self-driving, battery-powered freight cars for the rail industry.

March 2022: Mercedez-Benz and Bosch debut a feature in a new 2022 EQS 580 luxury sedan that lets the car drive and park itself at a hotel in Downtown L.A.

April 2022: Tesla (not L.A.-based, but worth mentioning since the firm led the charge towards electric vehicles) CEO Elon Musk says during its Q1 earnings call that the company is aiming to produce robotaxis by 2024.

Also this month – Bay Area-based startup Nuro gains a toehold in L.A. as it begins mapping the area. The Google-backed company is building a fleet of vehicles that are autonomous and electric and is not yet fully deployed in L.A.

October 2022: Motional announces a partnership with Uber and Hyundai, which will see its self-driving tech ported into Hyundai’s electric IONIQ 5 cars that are on the Uber network. Motional promises customers can use Uber to hail self-driving rideshares by the end of the year.

Later in the month, Waymo says it will select L.A. as the next market for launching its 24/7 driverless ridesharing service.

This is a developing story and this timeline will be updated as more information is available.

Have a tip? Contact Samson Amore at samsonamore@dot.LA.

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Billion-Dollar Milestones and Snapchat’s New Features

🔦 Spotlight

Happy Friday Los Angeles!

This week’s spotlight showcases LA’s thriving tech scene, featuring Snapchat’s latest feature updates and two local startups Liquid Death and Altruist, making TechCrunch’s Unicorn List for 2024.

Image Source: Snap

Snapchat’s recent fall updates bring fresh features, including a new iPhone camera shortcut for instant snaps, Halloween-inspired AI-powered Lenses, and Bitmoji costumes inspired by Mean Girls and Yellowstone. Bitmoji stickers now reflect trending Gen-Z expressions like “slay” and heart symbols for added flair in chats. Plus, the “Footsteps” feature on Snap Map allows users to track their past adventures privately, adding a nostalgic touch.

Image Source: Liquid Death

ICYMI, two LA startups joined the Unicorn Club—achieving valuations over $1 billion. Liquid Death, based in Santa Monica, is a canned water company with edgy branding and a humorous sustainability focus. Known for viral marketing and brand partnerships, it redefines bottled water as a lifestyle brand and environmental statement. In March, Liquid Death closed $67 million in strategic financing, raising its total funding to over $267 million and valuing it at $1.4 billion.

Image Source: Altruist

Altruist, a Culver City-based fintech platform, offers financial advisors streamlined tools to better serve their clients. With a user-friendly investment and account management platform, Altruist has gained strong traction in the finance world. In May, it announced a $169 million Series E funding round, bringing its total funding to over $449 million and earning a valuation of $1.5 billion.

Together, Liquid Death and Altruist exemplify LA’s capacity for innovation across diverse sectors, from lifestyle branding to fintech. Whether reshaping financial tools or redefining sustainable branding, these companies showcase LA’s unique entrepreneurial spirit. Go LA!

Check out TechCrunch’s 2024 Unicorn List here. And don’t miss Snapchat’s latest features—perfect for adding some fun, connection and maybe a few selfies this weekend!


🤝 Venture Deals

LA Companies

  • Freeform, a company bringing AI to metal 3D printing, raised $14M in funding from NVIDIA’s NVentures and AE Ventures to further develop its AI-powered 3D printing technology for industrial-scale production. - learn more
LA Venture Funds
  • Anthos Capital participated in a $70M Series D round for Carbon Robotics, which develops AI-powered robotics for precision agriculture, and the funding will be used to accelerate the growth of its autonomous weeding technology. - learn more
  • Anthos Capital participated in a $3.5M seed round for Plasma Network, aimed at expanding access to USDT stablecoins on the Bitcoin network, with the investment supporting the network’s growth and efforts to enhance stablecoin accessibility through the Lightning Network. - learn more

LA Exits


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      ⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

      🔦 Spotlight

      Happy Friday Los Angeles,

      The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

      The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

      For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

      While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

      The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

      Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

      As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

      For updates or more event information, visit the official Tech Week calendar.


      🤝 Venture Deals

      LA Companies

      • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

      LA Venture Funds
      • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
      • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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        🌴🧑‍💻 Your Guide to LA Tech Week 2024

        🔦 Spotlight

        Happy Friday Los Angeles,

        As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


        What to Look Forward To

        Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

        Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

        Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

        Plan your week with the daily lineup, organized by location for easy navigation:

        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!!


        🤝 Venture Deals

        LA Companies

        • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
        • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

          LA Venture Funds
          • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
          • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
          • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


            LA Exits

            • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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