Here's What LA's Proposed New 'High-Tech' Bus Shelters Will Include

Maylin Tu
Maylin Tu is a freelance writer who lives in L.A. She writes about scooters, bikes and micro-mobility. Find her hovering by the cheese at your next local tech mixer.
People standing at a Tranzito bus stop hub at the Temple & Main Bus stop.
Courtesy of Tranzito-Vector

What’s the big deal about bus shelters?

The unassuming pieces of street furniture took center stage at a joint meeting of the Los Angeles City Council’s Public Works and Budget and Finance committees Wednesday. At issue: new, expanded high-tech features, digital ads and an accelerated schedule for building bus shelters that have been thwarted over the last 20 years by what some advocates consider excessive NIMBYism.


In the end, the joint committee approved a new Sidewalk and Transit Amenities Program (STAP). The program will grant a new contract — meant to add 3,000 new bus shelters to the city’s 8,000-plus bus stops over the next 10 years — and has sparked both public backlash and support. It now moves to the full City Council for a vote.

In May, the Board of Public Works selected Tranzito-Vector as the new private partner for the STAP. The company is a joint venture between Tranzito, a Bay Area micromobility startup, and Vector, an outdoor advertising company.

If the program is approved, the new shelters will have high-tech features like e-paper displays, phone charging, digital lockers and even e-scooter docks. But the main point of contention for opponents to the contract is the addition of digital ads.

While the city says that the new ads will bring significant funds to the city — up to $400 million over 10 years (with $90 million guaranteed) — opponents say that the ads will blight city streets and distract drivers. Some advocates for the new contract argue that concern over digital advertising is a red herring from people who don’t use public transportation and are not concerned for bus riders.

Contrary to popular belief, L.A. County’s transit agency, Metro, does not control where bus shelters are placed. Rather, that responsibility falls on representatives from each individual council district.

People standing at a Tranzito bus stop hub at the Temple & Main Bus stop. Transit advocates urge L.A. for renovated bus stops. Courtesy of Tranzito-Vector

Transit advocates are urging the city to adopt this new contract to provide shade and shelter for bus riders as the city gets hotter year over year. The original contract was meant to bring 150 public toilets to serve L.A.’s unhoused residents. But in a subsequent backlash from Angelenos who didn’t want public toilets in their neighborhoods, the city implemented a 16-step permitting process that, critics argue, has led L.A.’s previous bus shelter program to fail spectacularly.

As part of a 20-year contract with private partner Outfront/JCDecaux, the city was meant to add 1,285 bus shelters to its streets by 2021. However, only about 660 bus shelters were ever installed. Of the 150 toilets included in the original contract, only 14 were ever built. Each new bus shelter in a City Council district requires sign-off from that council member — and there’s no enforced deadline to respond to requests. That’s led to hundreds of bus shelters remaining in limbo.

Historically, the city has used its partnership with Outfront/JCDecaux to earn money from advertising revenue, with 50% going to the general fund and 50% split between the 15 council districts. In exchange for installing and maintaining public toilets and transit shelters and a share of advertising revenue, Outfront/JCDecaux is the only entity that has the right to place advertising in the public right of way. While the existing contract was meant to earn the city $150 million, it only made a little over half of that over 20 years.

According to StreetsLA, the agency in charge of implementing the contract, the new program will only require two approvals in an effort to fast-track the siting and installation of new bus shelters over the next five years. The city also plans to invest its own money in exchange for a higher share of the advertising revenue (60.5% versus 20%) and greater control over street furniture assets.

After over an hour of public comments evenly split between those opposing the contract and those supporting it and over two hours of discussion, the members of the Public Works and Budget and Finance Committees voted to advance the contract with Councilmember Curren Price the sole “No” vote.

Budget and Finance Committee Chair and Councilmember Paul Krekorian said that it’s “not right” that bus riders have to wait in the heat for 30 to 45 minutes without shade.

“If we ever have any hope of encouraging an expansion of ridership among those who are not necessarily transit dependent, we certainly will not be able to do so without investing in this kind of shelter and infrastructure.”

If approved by the City Council, the new contract will start in January 2023.

Billion-Dollar Milestones and Snapchat’s New Features

🔦 Spotlight

Happy Friday Los Angeles!

This week’s spotlight showcases LA’s thriving tech scene, featuring Snapchat’s latest feature updates and two local startups Liquid Death and Altruist, making TechCrunch’s Unicorn List for 2024.

Image Source: Snap

Snapchat’s recent fall updates bring fresh features, including a new iPhone camera shortcut for instant snaps, Halloween-inspired AI-powered Lenses, and Bitmoji costumes inspired by Mean Girls and Yellowstone. Bitmoji stickers now reflect trending Gen-Z expressions like “slay” and heart symbols for added flair in chats. Plus, the “Footsteps” feature on Snap Map allows users to track their past adventures privately, adding a nostalgic touch.

Image Source: Liquid Death

ICYMI, two LA startups joined the Unicorn Club—achieving valuations over $1 billion. Liquid Death, based in Santa Monica, is a canned water company with edgy branding and a humorous sustainability focus. Known for viral marketing and brand partnerships, it redefines bottled water as a lifestyle brand and environmental statement. In March, Liquid Death closed $67 million in strategic financing, raising its total funding to over $267 million and valuing it at $1.4 billion.

Image Source: Altruist

Altruist, a Culver City-based fintech platform, offers financial advisors streamlined tools to better serve their clients. With a user-friendly investment and account management platform, Altruist has gained strong traction in the finance world. In May, it announced a $169 million Series E funding round, bringing its total funding to over $449 million and earning a valuation of $1.5 billion.

Together, Liquid Death and Altruist exemplify LA’s capacity for innovation across diverse sectors, from lifestyle branding to fintech. Whether reshaping financial tools or redefining sustainable branding, these companies showcase LA’s unique entrepreneurial spirit. Go LA!

Check out TechCrunch’s 2024 Unicorn List here. And don’t miss Snapchat’s latest features—perfect for adding some fun, connection and maybe a few selfies this weekend!


🤝 Venture Deals

LA Companies

  • Freeform, a company bringing AI to metal 3D printing, raised $14M in funding from NVIDIA’s NVentures and AE Ventures to further develop its AI-powered 3D printing technology for industrial-scale production. - learn more
LA Venture Funds
  • Anthos Capital participated in a $70M Series D round for Carbon Robotics, which develops AI-powered robotics for precision agriculture, and the funding will be used to accelerate the growth of its autonomous weeding technology. - learn more
  • Anthos Capital participated in a $3.5M seed round for Plasma Network, aimed at expanding access to USDT stablecoins on the Bitcoin network, with the investment supporting the network’s growth and efforts to enhance stablecoin accessibility through the Lightning Network. - learn more

LA Exits


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      ⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

      🔦 Spotlight

      Happy Friday Los Angeles,

      The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

      The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

      For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

      While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

      The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

      Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

      As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

      For updates or more event information, visit the official Tech Week calendar.


      🤝 Venture Deals

      LA Companies

      • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

      LA Venture Funds
      • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
      • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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        🌴🧑‍💻 Your Guide to LA Tech Week 2024

        🔦 Spotlight

        Happy Friday Los Angeles,

        As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


        What to Look Forward To

        Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

        Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

        Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

        Plan your week with the daily lineup, organized by location for easy navigation:

        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!!


        🤝 Venture Deals

        LA Companies

        • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
        • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

          LA Venture Funds
          • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
          • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
          • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


            LA Exits

            • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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