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XEric Garcetti's Legacy as LA's First 'High Tech Mayor'
Favot is an award-winning journalist and adjunct instructor at USC's Annenberg School for Communication and Journalism. She previously was an investigative and data reporter at national education news site The 74 and local news site LA School Report. She's also worked at the Los Angeles Daily News. She was a Livingston Award finalist in 2011 and holds a Master's degree in journalism from Boston University and BA from the University of Windsor in Ontario, Canada.

When Los Angeles Mayor Eric Garcetti took office he pledged to be the city's first "high tech mayor," but did President Joe Biden's pick for the next ambassador to India make good on that?
Biden officially named Garcetti as his pick to the ambassadorship last week, after months of speculation. If confirmed by the Senate, the mayor who oversaw an ever worsening homeless crisis and lured the Olympics back to Los Angeles will cut short his term ending in December 2022.
Paul Bricault, who co-founded and is the managing director of venture capital firm Amplify.LA, said Garcetti was the city's most engaged mayor on tech in at least the last 25 years.
"He used his bully pulpit frequently to promote L.A. as a tech hub and he made himself widely available to drive interest in L.A. tech," Bricault, who sits on Garcetti's tech innovation council, said.
But did this engagement produce results or was Los Angeles ripe for an explosion of the tech sector on its own?
Bricault said it's almost impossible to measure, but he said the mayor's proselytization of tech helped.
Elected in 2013, Garcetti took the helm before creator houses emerged in the Hollywood Hills and the Uber-fueled gig economy roiled the state. Once confined to "Silicon Beach," the tech industry has erupted throughout the region during his tenure.
Silicon Valley behemoths like Google, Apple, Facebook and Netflix have opened offices in L.A. in addition to homegrown giants like SpaceX and Snap Inc.
Garcetti called it a "once-in-a-lifetime moment" for this global tech capital. In some ways, it is true the forces that have shaped Los Angeles over his tenure have also reshaped the world.
And he hasn't been shy injecting himself in the industry and pushing for public-private partnerships such as Urban Movement Lab, a transportation accelerator that's encouraged the development of delivery robots. Amid a furor in Hollywood over the lack of diversity, last year he created "L.A. Collab" with Eva Longoria to push for more Latinos in the industry.
But part of the journey has been a lot like those electric scooters that dot street corners from Venice to Eagle Rock — loved by many, but questioned by others who've seen Garcetti's grand vision sometimes careen out of control.
At times, Garcetti has faced backlash from residents who are not ready for some of the innovations he embraced and the City Council has been forced to respond to disgruntled constituents by enacting regulations to tamp down those technologies.
Photo by David Vives on Unsplash
And civic problems that have plagued Garcetti's tenure like the homelessness and housing affordability crises have interfered with the tech industry from thriving, observers say.
"The only failure I would say that the political leadership has made in L.A. is really making a truly affordable city to make sure you have talent that want to move here and to really flourish," said Taj Eldridge, who used to lead investment at the Los Angeles Cleantech Incubator and now has launched his own venture capital fund. "We should have learned from what's happening in San Francisco with a lot of displacement of not only just employees, but the support staff for employees."
Top talent graduating from UCLA and USC may rethink their plans to stay and work by the beach in sunny Los Angeles because the visibility of homelessness has grown beyond Skid Row in recent years, Eldridge said. And many of those tech companies and VC funds are attracted to L.A. because of the elite universities in the region, not necessarily because of what the mayor has done, he said.
Garcetti championed private efforts like L.A. Tech Talent Pipeline, which brings together the public and private sectors to expand training and job opportunities for future tech workers as well as PledgeLA, an effort to encourage diversity in the tech industry.
Open Data, Scooters and the Shared Economy
Less than one year after Garcetti took office, he installed the city's first chief innovation technology officer to implement "new tools and technologies" within City Hall and also to work with the city's tech leaders to "deploy innovative technology and promote local job creation."
A self-described, "amateur coder," Garcetti said he would publish data like city employee payroll records to make the bureaucracy of City Hall more transparent. But his chief data officer Abhi Nemani left a year after the city launched its open data portal in 2014. Garcetti's office bragged that it included more than 100 data sets, and although the cache of data has grown, some of it is outdated or incomplete.
Worse, said Dana Chinn, a lecturer at USC Annenberg School for Communication and Journalism, the data sets weren't helpful.
"It was like the data sets that were chosen to be on the portal were the most user friendly as opposed to the ones that were really the ones that we needed to attack social issues," said Chinn, who researched open data in Los Angeles County. "Nobody was paying attention for the quality of data, as to whether or not we were getting the data sets that we really needed."
And she said Los Angeles has struggled to engage the tech community in ways that New York was able to.
Garcetti faced similar problems when he embraced electric scooters. Critics decried the city for shortsightedness.
At first the zippy scooters were hailed, but soon they flooded city streets largely concentrated on the Westside. Residents complained users of the wheeled vehicles were speeding, collided with pedestrians or were parked in front of doorways or in the middle of sidewalks.
It took months to come up with regulations as residents' frustration grew.
Garcetti said "people have loved" the scooters, but acknowledged safety concerns.
Garcetti faced an even more critical hurdle in the sharing economy.
Before short-term rentals were legalized, the Garcetti administration negotiated a deal so that homeowners who rented out their residences on platforms like Airbnb would pay a 14% tourist tax to the city. It was estimated in 2017 the rentals would generate $37 million annually.
But outrage ensued in many residential neighborhoods as short-term rentals proliferated.
And after three years of debate, city councilmembers heeded those constituents' calls and approved regulations that limited hosts to renting out their homes to 120 days a year. Amid pressure, Garcetti ultimately supported the new rules, even though Airbnb said the city would lose out on millions of dollars.
Playing Nice
Garcetti's bullishness on tech sometimes conflicted with the conciliatory tone that the mayor often took.
"Sometimes he was willing to say, 'Okay be upset with me,' like Airbnb, and sometimes there were moments where it looked like he didn't want to make the tough calls," said Loyola Law School Professor Jessica Levinson.
The Airbnb battle was an example of how L.A.'s weak mayor system stymied Garcetti's power and forced him to rely on the bully pulpit, she said. He lured in businesses with promises, but ultimately it was the City Council that set rules and regulations that could undermine those relationships.
Judith Goldman, co-founder of Keep Neighborhoods First, which is part of a broader coalition working to track enforcement of the city's home sharing ordinance, accused Garcetti of working behind the scenes to entice Airbnbs and others into L.A. to generate tourism dollars.
"I think he encouraged it and I think he was hypocritical because he knew that we were trying to regulate it and he was obstructive in the regulation and he has been obstructive in the enforcement," she said.
Green Initiatives
Garcetti, who co-founded the Climate Mayors, has promoted himself as an environmental steward. Shortly after taking office he appointed Matt Petersen to a new post as chief sustainability officer.
And in 2019, he introduced a "Green New Deal'" that would make the city's power supply 100% renewable by 2050. But it was met with criticism by activists who said it didn't go far enough.
A year later, he updated the plan to accelerate the city's goals.
With L.A.'s legendary traffic and pollution generated by gas-powered vehicles, Garcetti has sought ways to reduce emissions.
The city made history last year when it purchased 155 electric buses last year, making it the largest-ever single order for electric buses in the U.S. and Garcetti pledged to make L.A.'s bus fleet entirely emissions-free in time for the 2028 Olympic Games.
"Mayor Garcetti really prioritized inviting the world to deploy their innovations to Los Angeles and I think he lived up to that," said Petersen, who now leads LACI.
Last year Garcetti announced the formation of a new Transportation Technology Innovation Zone, under the auspices of Urban Movement Lab, at the Warner Center in the West San Fernando Valley. Described as a testing ground for new mobility technology, it is helping develop robots and drones that will deliver food and other goods across the region.
But already, there are questions about the technology taking jobs from people and what it will mean for robots to flood communities.
Still Valley Industry Commerce Association President Stuart Waldman gives Garcetti credit for carving out tech as an issue.
"I can think of a lot of failures but not in the context of the tech industry," he said. "When the bar is so low because of the previous administrations, just doing anything would be considered movement and he had quite a few successes."
Rachel Uranga and Francesca Billington contributed to this story.
This story has been updated to correctTaj Eldridge's former role at LACI.
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Favot is an award-winning journalist and adjunct instructor at USC's Annenberg School for Communication and Journalism. She previously was an investigative and data reporter at national education news site The 74 and local news site LA School Report. She's also worked at the Los Angeles Daily News. She was a Livingston Award finalist in 2011 and holds a Master's degree in journalism from Boston University and BA from the University of Windsor in Ontario, Canada.
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Netflix Lays Off 150 Employees
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Netflix is laying off roughly 150 people after the streaming giant lost subscribers last quarter.
In a statement to dot.LA, a Netflix spokesperson said the company’s slowing revenue growth means it must rein in its costs.
“So sadly, we are letting around 150 employees go today, mostly US-based,” the spokesperson said. “These changes are primarily driven by business needs rather than individual performance, which makes them especially tough as none of us want to say goodbye to such great colleagues. We're working hard to support them through this very difficult transition."
The job cuts amount to 2 percent of the company’s workforce, according to the Hollywood Reporter. The streaming giant is eliminating 70 roles in its animation division, and cutting contractor jobs in social media and publishing channels, THR reported, citing a company memo. Affected employees are expected to receive severance packages starting at four months.
The layoffs come just a few weeks after Netflix laid off about 25 people in its marketing division, including at its editorial website Tudum.
Netflix shares have cratered since the streaming platform reported that it lost 200,000 subscribers during the first quarter—the first time the company shed customers in more than a decade. The company also expects to lose 2 million more in the current second quarter. The streamer blamed increased competition, password sharing and the war in Ukraine, among other issues.
During the earnings call in April, Netflix CFO warned that over the next two years, “we're kind of operating to roughly that operating margin, which does mean that we're pulling back on some of our spend growth across both content and noncontent spend.”
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Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Ex-Disney Execs’ Candle Media Buys Social Media Company ATTN: for $100M
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Candle Media, the firm run by ex-Disney execs Kevin Mayer and Tom Staggs, has bought social media creative company ATTN: for $100 million.
Los Angeles-based ATTN: (pronounced “attention”) produces content geared toward Gen Z and Millennial viewers. The company has created original series for Facebook, TikTok, and Twitch, as well as TV networks like ABC and NBC, and streaming services like Hulu and Apple TV. Launched in 2014, ATTN:’s brand studio and creative agency has also worked with Amazon, Ford and Google, among others.
Financial terms of the deal were not disclosed, but a source familiar with the deal said Tuesday that Candle Media is paying $100 million in cash and stock for ATTN:. The transaction is expected to close within 30 days.
“ATTN: has a deep, digital-native understanding for how to cut through the noise and reach today’s audiences through engaging content on social media,” co-CEOs and co-chairmen Mayer and Staggs said in a statement.
Candle Media, backed by investment giant Blackrock, has scooped up three media companies since launching last year: kids’ programming provider Moonbug Entertainment for $3 billion in November; a majority stake in Reese Witherspoon’s Hello Sunshine for $900 million in August; and Faraway Road Productions for under $50 million in January. The company also took a minority stake in Will Smith and Jada Pinkett Smith’s Westbrook in January
Candle Media aims to help ATTN: grow as it creates more original content and expands its brand services, including with its recently launched TikTok Studio. ATTN:’s co-founders, Matthew Segal and Jarrett Moreno, along with the company’s senior management team, will continue to oversee day-to-day operations of the 140-person company.
“ATTN:’s mission has always been to use creative and clever storytelling to make important issues more digestible for mass audiences,” Segal and Moreno said in a statement. “Partnering with Candle and their growing, talented team of creators will allow us to further this mission in a whole new way, accelerating our growth and reaching even more people with what we create.”
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
With West Hollywood becoming a hub for cannabis consumption lounges and many Silicon Beach companies embracing virtual reality, it was only a matter of time before two of Los Angeles’ two burgeoning industries started mingling.
While many cannabis firms are still figuring out how to incorporate the metaverse and Web3 applications like NFTs, Canoga Park’s Saucey Farms & Extracts has become one of the first business to offer THC products in the metaverse as part of a dispensary in Cryptovoxels, a virtual platform build on the Ethereum blockchain. Local weed brand Califari, meanwhile, recently sold NFT artwork to support the cannabis-oriented criminal justice nonprofit The Last Prisoner Project. Then there’s groups like the Crypto Cannabis Club (CCC), an organization centered around 10,000 “NFTokers” that gives holders discounts on cannabis products and has hosted weed-themed meetups in the Decentraland metaverse.
According to Crypto Cannabis Club CEO Ryan Hunter, about 20% of the community is based in California, with the organization’s most active chapter located in Southern California. Hunter said that CCC uses different metaverses based on its needs; if the Club wants to host virtual 4/20 or 7/10 gatherings for all of its members, those would take place in Decentraland because it’s “more of a wide-open space,” while interactive gaming experience would be on The Sandbox platform, where noted weed entrepreneur Snoop Dogg has already staked a claim.
Hunter views the metaverse as a bridge between real-world cannabis enthusiasts and those who are passionate about virtual experiences.
“We’re trying to intentionally create a community of folks that are part of the cannabis community in the real world, and want to be a part of the cannabis community as it expands into the metaverse [and] these virtual communities that are developing,” he said.
In addition to cannabis ventures, artists are also exploring how the metaverse and Web3 can help them connect with new audiences. Reece Kinsbursky, art director of the The Artist Tree dispensary chain, told dot.LA that he has received interest from artists about showing their NFT artwork on the dispensary’s walls; one even explored marketing a piece for sale via a QR code that would be displayed in the dispensary. (While The Artist Tree does not currently display NFT art at its stores, Kinsbursky didn’t rule it out in the future.)
“It certainly has the capabilities to change a lot in how the ecommerce space functions,” he said of the overlap between NFTs and cannabis. “But it’s too soon to tell.”
Cannabis aside, the metaverse is blossoming into a major focus for tech companies in Los Angeles. From social media companies like Snap to entertainment giants like Disney, there are no shortage of players leveraging virtual reality to grow their businesses and expand how they interact with audiences.
Likewise, Hunter and other cannabis entrepreneurs hope that engaging with metaverse platforms can expand their brand awareness and ecommerce presence. In addition to launching a direct-to-consumer offering—featuring collectible NFTs—in partnership with delivery company CampNova, CCC is building a dispensary in Cryptovoxels to display products from partner brands. In time, Hunter wants the virtual dispensary experience to mirror the real one, complete with a cultivation space where visitors can learn about the growing process.
As for cannabis consumers who may doubt the metaverse’s potential, Hunter believes a little skepticism is healthy.“I think there’s every reason for them to be suspicious, and that’s a great way to approach it,” he said. “I’m not trying to convince anybody. We’re trying to create a community that earns its place—and hopefully we’ll find folks who are open-minded, and they’ll tell friends who are less open-minded and convince them.”
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