Global Goddess Beauty Founder Shalini Vadhera on When to Double Down and When to Quit
Dec 22 2020
On this episode of the Behind Her Empire podcast, hear from Shalini Vadhera, an entrepreneur, celebrity make-up artist, bestselling author of "Passport To Beauty," and founder of the multi-million-dollar global cosmetics company, Global Goddess Beauty, that she started from her garage.
This episode is loaded with insight rooted in real-life pain and experience.
- The moment Vadhera clearly distinguished what made her beauty products unique — multicultural beauty and global beauty secrets — she was a hit on "The Early Show" on CBS, which led to appearances on other big syndicated talk shows. Those experiences ultimately led to a book deal.
- Vadhera traveled the world for two years, discovering beauty secrets from women wherever she could find them as the foundational content of her book, "Passport to Beauty."
- Sephora eventually came calling, and Vadhera partnered with them to make her first beauty brand.
- Later, she left the company she'd created after a schism with a new partner.
"Rejection is there and you just have to become so strong that it doesn't affect you personally. And I've never gone through the front door....It's always been through a side door, a back door, the roof....not necessarily like what everybody else is doing."
Shalini Vadhera is the founder of cosmetics company Global Goddess Beauty and author of "Passport to Beauty."
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