This week's virtual pitch showcase featured emerging real estate tech startups HomeOpenly, VHomes, and JoyHub.
Brad Inman, founder of Inman, the leading real estate news source along with Spencer Rascoff, co-founder, executive chairman at dot.LA will be leading the discussion as the two leading active investors and experts in this space.
Startup Pitch Showcase: Real Estate Techyoutu.be
HomeOpenlyhelps our users to make the opportunity of homeownership transparent, affordable, and an open experience. HomeOpenly is an innovative and young Internet company that designs, builds, and maintains a series of online marketplace solutions with focus on home search, automated valuation modeling (AVM), home buyer's and seller's representation services, mortgage origination, refinance, home insurance, renovation, design, staging, home inspections, home security, moving, home maintenance, title, escrow, cash offer stand-in programs, home warranty, and other real estate products and services. HomeOpenly utilizes Open Systems Design and Privacy by Design principles behind the unbiased information we provide and the value-added Open Marketplace™ that we maintain.
VHomes is disrupting the antiquated motel / affordable housing industries. A proptech startup that strategically identifies distressed and vacant housing opportunities, leveraging these assets and turning them into nightly, weekly, or monthly budget rental options. By providing travel or living options to those that need it most we are able to provide significant impact for our customers' lives. VHomes provides the best budget accommodation in the Sun Belt United States.
JoyHubis developing an open platform to connect and automate existing multifamily operator systems to improve operating performance, increase revenue opportunities and enhance resident engagement.
Brad Inman, founder at Inman
Brad Inman, Founder at Inman
Award-winning journalist and publisher, Brad Inman is the founder and owner of Inman, real estate's leading name in news, information and innovation since 1983. In addition, his Inman-branded real estate business and technology conferences bring thousands of thought leaders together each year to share best practices and promote innovation. Countless new products and companies have been launched at Inman conferences.
A native of Carlinville, Illinois, and a graduate of Boston University, Inman began his career as a housing policy analyst and community advocate who parlayed a weekly real estate column in the San Francisco Examiner at the dawn of the Internet era into a series of entrepreneurial ventures. In 1999, Inman founded HomeGain.com, an early provider of online marketing programs. HomeGain was sold to Classified Ventures, LLC, in 2005. That same year, Inman founded TurnHere, an online commercial video platform and, in 2008, founded Vook, an online e-publishing platform. He also was an early investor in Curbed.com and served as chairman of the board before it was sold to Vox Media. A compelling speaker, he is a regular at real estate events around the nation and has been a visiting lecturer in the School of Journalism at the University of California, Berkeley.
Spencer Rascoff, Co-Founder, Executive Chairman
Spencer Rascoff, Co-Founder, Executive Chairman
Spencer Rascoff is an entrepreneur and company leader who co-founded Zillow, Hotwire and dot.LA, and who served as Zillow's CEO for a decade. He is currently executive chairman of dot.LA and a board member at Zillow and TripAdvisor. In fall 2019 Spencer was a Visiting Executive Professor at Harvard Business School where he co-taught the "Managing Tech Ventures" course. In 2015, Spencer co-wrote and published his first book, the New York Times' Best Seller "Zillow Talk: Rewriting the Rules of Real Estate." Spencer is the host of "Office Hours," a monthly podcast on dot.LA featuring candid conversations between prominent executives on leadership, diversity and inclusion, and startups.
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Similar programs are common in the startup world and in the creator economy. For example, social media companies can use accelerator programs not only to support rising stars but to lure those creators—and their audiences—to the company’s platforms. Genies believes avatars will be a crucial part of the internet’s future and is similarly using its program to encourage creators to launch brands using Genies’ platform.
“I think us being able to work hands on with this next era—this next generation of designers and entrepreneurs—not only gets us a chance to understand how people want to use our platform and tools, but also allows us to nurture those types of creators that are going to exist and continue to build within our ecosystem,” said Allison Sturges, Genies’ head of strategic partnerships.
DIY Collective’s initial cohort will include roughly 15 people, Sturges said. They will spend three weeks at the Genies headquarters, participating in workshops and hearing from CEOs, fashion designers, tattoo artists and speakers from other industries, she added. Genies will provide creatives with funding to build brands and audiences, though Sturges declined to share how much. By the end of the program, participants will be able to sell digital goods through the company’s NFT marketplace, The Warehouse. There, people can buy, sell and trade avatar creations, such as wearable items.
Genies will accept applications for the debut program until Aug. 1. It will kick off on Aug. 8, and previous experience in digital fashion and 3D art development is not required.
Sturges said that the program will teach people “about the tools and capabilities that they will have” through Genies’ platform, as well as “how to think about building their own avatar ecosystem brands and even their own audience.”
Image courtesy of Genies
Founded in 2017, Genies established itself by making avatars for celebrities from Rihanna to Russell Westbrook, who have used the online lookalikes for social media and sponsorship opportunities. The 150-person company, which has raised at least $250 million to date, has secured partnerships with Universal Music Group and Warner Music Group to make avatars for each music label’s entire roster of artists. Former Disney boss Bob Iger joined the company’s board in March.
The company wants to extend avatars to everyone else. Avatars—digital figures that represent an individual—may be the way people interact with each other in the 3D virtual worlds of the metaverse, the much-hyped iteration of the internet where users may one day work, shop and socialize. A company spokesperson previously told dot.LA that Genies has been beta testing avatar creator tools with invite-only users and gives creators “full ownership and commercialization rights” over their creations collecting a 5% transaction fee each time an avatar NFT is sold.
“It's an opportunity for people to build their most expressive and authentic self within this digital era,” Sturges said of avatars.
The company’s call for creators could be a sign that Genies is close to rolling out the Warehouse and its tools publicly. Asked what these avatar tools might look like, the startup went somewhat quiet again.
Allison Sturges said, “I think that's probably something that I'll hold off on sharing. We will be rolling some of this out soon.”
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