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X‘I'm Not as Stressed Out’: During the Pandemic, Angelenos Tried Living Elsewhere. Many Aren’t Moving Back
Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

Editor's note: This is the second of a two-part series. Yesterday: Why New Yorkers and San Francisco tech workers have been moving to L.A. during the pandemic.
In late February, Aja Signor relocated from San Francisco to Venice Beach to start a new job as design director at an early-stage startup, Robin Games. She rented a one-bedroom apartment for $3,100 a month that was a pleasant 15-minute stroll to the beach one direction and 15 minutes to her office on Abbot Kinney the other way.
Three weeks later, everything changed. Robin Games abruptly closed its doors and the CEO said employees could work remotely as long as they wanted.
Signor started to hate everything about where she was living: the cramped elevator she had to ride up to her apartment, the neighbor who picked up smoking to "deal with the pandemic" and the hordes of tourists descending on Venice. "My neighborhood was packed with people not wearing masks and not doing social distancing," she said.
At the urging of her sister, Signor decided to go live with her family in Las Vegas for what she thought would be a temporary stay. She ended up liking it so much she broke her lease and plans to never live in L.A. again. In fact, in July, she did something she never would have been able to do in L.A. unless the startup she worked at had a lucrative exit and her stock options ballooned in value – she bought a roomy house.
"I had lived in California so long that I had given up owning a place of my own," Signor said. "But in Vegas the property is so cheap."
Instead of shelling out over $3,000 a month to rent a cramped apartment, Signor is now paying a mortgage costing a thousand dollars less for a four-bedroom home on a half acre of land with her own pool and hot tub.
"I can have a karaoke room, a dance room and a guest room," Signor marveled. "This could never happen in L.A."
Even as a tech worker at the top of her field, Signor always felt financially stretched in California, but in Nevada — on top of much cheaper housing costs — there is no state income tax. "That's like giving yourself a raise," she added.
Signor is part of a wave of L.A. residents in the tech and startup world who have left during the pandemic, accelerating a yearslong trend of migration to cheaper inland cities like Las Vegas, Sacramento and Phoenix. While people abandoning New York and San Francisco get most of the headlines, L.A. is also experiencing an exodus of residents.
Real Estate service Redfin estimates 12,405 departed in July alone and, according to an unscientific survey of hundreds of tech workers conducted this month by the employment service Blind, 35% have moved from L.A, a much higher percentage than New York or San Francisco.
dot.LA spoke to more than a half a dozen former Angelenos who departed during the pandemic. Like Signor, suddenly able to work from anywhere, they were attracted to other cities because of cheaper housing costs, lower taxes and, in many cases, closer proximity to family.
"We will pay 30 percent of the rent we were paying before," said Emily Best, founder and CEO of Seed&Spark. She, her husband and their two young kids used to live in downtown L.A., a short walk away from her office. But, reached via telephone, she said they were in the midst of driving across the country to live in a cabin in rural New York near relatives.
"We were in a rat race in L.A., trying to make enough money to live," Best said. "Every year it felt farther out of reach. We started having conversations about how to get off that hamster wheel and this pushed off over the edge. It's been really nice not to be so stressed out about money."
Best says her company will never go back to the sunlit and brick exposed corner workspace she opened two years ago downtown.
"That was the most painful for me: giving up the office," said Best. "That was our first real office."
Putting sentimentality aside, she is permanently taking her company fully remote. "We've already proven that everything can be done virtually," she said. "We are never going back to L.A. I don't see why we would come back."
For people like Best and Signor, COVID-19 was a life altering event that suddenly made them want to leave L.A. For others, like Jenn and Justin Welsh, the pandemic was the catalyst for a move they were already considering. Both left high-profile Santa Monica startups in recent years to start their own consulting practices. Realizing they could work from anywhere, they wondered why they were still paying L.A. housing prices.
"We wanted to make a dramatic change to our financial situation," said Jenn Welsh. "The kind of house we wanted in L.A. would be $3 million."
There were also other considerations. The Welsh's, who lived in Leimert Park, grew tired of spending hours in traffic just to have dinner with friends. (Though roadways have been more empty during the pandemic, a study last year by the Texas A&M Transportation Institute found L.A. has the worst traffic in the country, with commuters wasting an average of 119 hours in traffic a year.)
"One of my best friends lives in Pasadena," Jenn Welsh said. "She had to spend the night when she would visit. The traffic was debilitating."
Over the summer, the Welsh's sold their home in Leimert Park and bought a place in Nashville, where the median house goes for $299,838, compared to $764,528 in L.A., according to Zillow.
"We doubled the size of our house and reduced our mortgage by half," said Justin Welsh.
They say they've been impressed by Nashville's "warm hospitality" and have already made friends who are only a quick 15-minute drive away. They miss parts of L.A. – the weather, sushi and Mexican food – but have no regrets.
"L.A. is L.A.," said Justin Welsh. "It's paradise. It has access to everything you could want. I miss our friends. But I certainly don't miss the cost."
The Welsh's say they can always visit L.A. when the pandemic is over and others, like Signor, the design director who moved from Venice to Las Vegas, plan to return more frequently to maintain connections to their company and professional networks.
"I'd be dumb not to worry about that," Signor says, of living away from the tech scene. That is why she worked out an arrangement with her boss to spend one week a month back in Los Angeles, staying in an Airbnb once her office reopens.
"I'm not giving up on L.A.," she said. "But I think I'm doing some of my best work of my career right now because I don't have to spend time commuting and I'm not spending as much money so I'm not as stressed out."
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- Seed&Spark Helps Crowdfund Content for Diverse Audiences - dot.LA ›
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Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.
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California Debates Data Privacy as SCOTUS Allows Abortion Bans
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
The United States Supreme Court called a Mississippi law banning abortion after 15 weeks constitutional on Friday, overturning the country’s founding abortion rights decision Roe v. Wade. The Supreme Court also upheld that there cannot be any restriction on how far into a pregnancy abortion can be banned.
When Politico first broke the news months before SCOTUS’s final ruling, a slew of bills entered Congress to protect data privacy and prevent the sale of data, which can be triangulated to see if a person has had an abortion or if they are seeking an abortion and have historically been used by antiabortion individuals who would collect this information during their free time.
Democratic lawmakers led by Congresswoman Anna Eshoo called on Google to stop collecting location data. The chair of the Federal Trade Commission has long voiced plans for the agency to prevent data collection. A week after the news, California Assembly passed A.B. 2091, a law that would prevent insurance companies and medical providers from sharing information in abortion-related cases (the state Senate is scheduled to deliberate on it in five days).
These scattered bills attempt to do what health privacy laws do not. The Health Insurance Portability and Accountability Act, or HIPAA, was established in 1996 when the Internet was still young and most people carried flip phones. The act declared health institutions were not allowed to share or disclose patients’ health information. Google, Apple and a slew of fertility and health apps are not covered under HIPAA, and fertility app data can be subpoenaed by law enforcement.
California’s Confidentiality of Medical Information Act (or CMIA), goes further than HIPAA by encompassing apps that store medical information under the broader umbrella of health institutions that include insurance companies and medical providers. And several how-tos on protecting data privacy during Roe v. Wade have been published in the hours of the announcement.
But reproductive rights organizations say data privacy alone cannot fix the problem. According to reproductive health policy think tank Guttmacher Institute, the closest state with abortion access to 1.3 million out-of-state women of reproductive age is California. One report from the UCLA Center on Reproductive Health, Law and Policy estimates as many as 9,400 people will travel to Los Angeles County every year to get abortions, and that number will grow as more states criminalize abortions.
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
LA Tech ‘Moves’: Adtech Firm OpenX Lures New SVP, Getlabs and DISQO Tap New VPs
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.
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Advertising technology company OpenX Technologies appointed Geoff Wolinetz as senior vice president of demand platforms. Wolinetz was most recently senior vice president of growth at Chalice Custom Algorithms.
Remote health care infrastructure provider Getlabs hired Jaime LaFontaine as its vice president of business development. L.A.-based LaFontaine was previously director of business development for Alto Pharmacy.
Customer experience platform DISQO tapped Andrew Duke as its vice president of product, consumer applications. Duke previously served as Oracle’s senior director of strategy and product.
Media company Wheelhouse DNA named Michael Senzer as senior manager of Additive Creative, its newly launched digital talent management division. Senzer was previously vice president of business development at TalentX Entertainment.
Fintech lending platform Camino Financial hired Dana Rainford as vice president of people and talent. Rainford previously served as head of human resources at Westwood Financial.
Kourtney Day returned to entertainment company Jim Henson’s Creature Shop as senior director of business development. Day mostly recently served as business development manager for themed entertainment at Solomon Group.
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
This Week in ‘Raises’: Miracle Miles Lands $100M, Fintech Startup Tapcheck Hauls $20M
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
In this week’s edition of “Raises”: An L.A.-based footwear company closed $100 million to boost its expansion into the global market, while there were Series A raises for local fintech, biotech and space startups.
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Venture Capital
Miracle Miles Group, an L.A.-based footwear company, raised a $100 million Series A funding round co-led by IDG Capital and Sequoia Capital China.
Deno, a San Diego-based software development startup, raised a $21 million Series A funding round led by Sequoia Capital.
Tapcheck, an L.A.-based financial wellness startup that helps workers access their paycheck before payday, raised a $20 million Series A funding round led by PeakSpan Capital.
Gemelli Biotech, an L.A.- and Raleigh, N.C.-based biotech startup focused on gastrointestinal diseases, raised a $19 million Series A financing round led by Blue Ox Healthcare Partners.
Epsilon3, an L.A.-based space operations software startup, raised a $15 million Series A funding round led by Lux Capital.
Global Premier Fertility, an Irvine-based fertility company, raised an $11 million Series C funding round led by Triangle Capital Corporation.
Vamstar, an L.A.- and London-based medical supply chain platform, raised a $9.5 million Series A funding round co-led by Alpha Intelligence Capital and Dutch Founders Fund.
System 9, an L.A.-based digital asset market-making firm focused on the crypto altcoin market, raised a $5.7 million Series A funding round led by Capital6 Eagle.
Myria, an L.A.-based online marketplace of luxury goods and services, raised a $4.3 million seed round from Y Combinator, Backend Capital, Cathexis Ventures and other angel investors.
Binarly, an L.A.-based firmware cybersecurity company, raised a $3.6 million seed round from WestWave Capital and Acrobator Ventures.
Raises is dot.LA’s weekly feature highlighting venture capital funding news across Southern California’s tech and startup ecosystem. Please send fundraising news to Decerry Donato (decerrydonato@dot.la).
- Vamstar Raises $9.5M For Its Medical Supply Chain Platform - dot.LA ›
- MaC Venture Capital Eyes $200 Million For Its Second Fund - dot.LA ›
- Los Angeles Venture Capital News - dot.LA ›
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.