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XCoronavirus 'Came Here on an Airplane' and GermFalcon Promises to Stop it in the Sky
Rachel Uranga is dot.LA's Managing Editor, News. She is a former Mexico-based market correspondent at Reuters and has worked for several Southern California news outlets, including the Los Angeles Business Journal and the Los Angeles Daily News. She has covered everything from IPOs to immigration. Uranga is a graduate of the Columbia School of Journalism and California State University Northridge. A Los Angeles native, she lives with her husband, son and their felines.

Seven years ago, Elliot Kreitenberg and his father, orthopedic surgeon Arthur Kreitnberg, built a UV-C light machine called GermFalcon to kill viruses on planes, but the airline industry largely rejected their pitch.
Years later with coronavirus all but wiping out air travel, their machine is looking a lot more attractive.
The founders of Long Beach-based Dimer UVC Innovations are in talks with airlines, transit authorities and others desperate to disinfect airplanes, subways and other transportation vehicles where COVID-19 quickly travels.
"We are in serious discussions with U.S. airlines as well as ground service providers, as well as international airlines in Canada, Europe and Southeast Asia," Elliot Kreitenberg said. The company is also talking to several transit authorities about manufacturing their product for them, although he could not reveal the names of anyone due to non-disclosure agreements.
GermFalcon Airplane Disinfection Demowww.youtube.com
Artificially produced UV-C is a common method of sterilization used in hospitals or to clean drinking water, but it hasn't been widely adopted to fight the virus in transportation. That's in part because studies haven't caught up to prove it works, although the light has been shown to be effective against other coronaviruses.
But, in China, busses have been blasted with the blue UV-C rays in an effort to fight the pandemic.
The Environmental Protection Agency and the Centers for Disease Control and Prevention are looking at UV light as a solution for large-scale disinfecting in places like schools and offices. And it's attracted the interest of other government agencies, including the Los Angeles County Metropolitan Transit Authority, which is considering using UVC light to clean its fleet of busses and trains.
"We're already increasing the frequency of our cleanings and we are doing more deep cleaning," said Jesus Montes, an executive at L.A. Metro's vehicle acquisition and engineering department. "To supplement that, we're looking to things such as foggers and vaporizers and UV."
Montes has been inviting UV vendors to demonstrate their products. The advantage he's found over vapors or foggers, which can cause damage to the electrical engines, is that UV rays are far less labor intensive and can be used off site.
Other companies that supply the light to hospitals have seen an uptick in sales. Kreitenberg said they have also been getting orders and expect to have up to 100 of their UV machine made for hospitals finished by mid-May. From there, they will go into production of 10 a day. He said he's already provided Paine Field Airport with a machine that's now in use. And his machine was cleaning airplanes at Los Angeles Airport that had been in-bound from China when travel had not been restricted.
Dimer keeps its rays to surfaces, where it says it can kill up to 99.9% of bacteria.
Courtesy of GermFalcon
"What's nice about this technology is that it's not going to promote resistance to anti-microbial agents," said Leonard Mermel, a professor at Brown University and the medical director of Rhode Island Hospital's Department of Epidemiology and Infection Control who is familiar with the technology.
Airplanes are particularly tricky because microbes can potentially survive longer.
"We know some viruses can survive certainly overnight...cooler temperatures and the dryness of airplanes actually improves survival of some viruses like flu."
Other companies offer UV lighting. But what makes Dimer's $100,000 disinfectant machine different than others that attacks microorganisms, bacterias and superbug is that it's made for airplanes. Amortized over a conservative 5-year lifespan, the machine costs 10¢ per passenger.
Courtesy of GermFalcon
About the width of a drink cart, the machine slides easily down an airplane aisle and has a winglike feature that spreads the light over seating. He's also making another product that's geared toward hospitals and space that aren't as tight.
A few years ago, he said he brokered a deal with Virgin America to use the GermFalcon, but it went belly up when Alaska Air Group bought the company for $2.6 billion.
Arthur Kreinberg, who is also the co-founder of the company, became familiar with the lights through his experience with them in hospitals. He then worked with his son to build their first designs in their garage.
"(My paternal grandfather) was a Holocaust survivor and plumber and when my father graduated from medical school he said 'plumbers save more lives than doctors because sanitation plays a big role in public health.' When the toilet was invented it doubled human life expectancy. I think GermFalcon is the most important invention since the toilet."
The World Health Organization considers those that are in contact with an individual infected on a flight and those sitting within two rows at most risk. But, airplanes have a reputation as vectors of germs.
Elliot Kreitenberg, once a frequent flier, said he's been keeping a log every time he travels of the dirtiest places on the airplane. It's not the toilet handle but, according to his own informal survey, the back of head rests where people touch as they walk down the aisle.
"Airlines play a direct role in the way that disease spreads around the world," Elliot Kreitenberg said. "We see that here with coronavirus. It flew here on airplane."
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Rachel Uranga is dot.LA's Managing Editor, News. She is a former Mexico-based market correspondent at Reuters and has worked for several Southern California news outlets, including the Los Angeles Business Journal and the Los Angeles Daily News. She has covered everything from IPOs to immigration. Uranga is a graduate of the Columbia School of Journalism and California State University Northridge. A Los Angeles native, she lives with her husband, son and their felines.
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LA Tech ‘Moves’: Spencer Dinwiddie’s Calaxy Taps New CEO, Nativo Lures New Marketing Chief
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.
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Calaxy, a Web3 social media app co-founded by NBA player Spencer Dinwiddie, promoted former chief operating officer Solo Ceesay to chief executive officer. Former CEO Dinwiddie is now executive chair of the company.
Brand marketing platform Nativo appointed former Modern Luxury Media chief marketing officer Raquel Cadourcy as its first CMO.
AI platform Ferret hired fraud prevention industry veteran Greg Loos as chief operating officer, and former Fullsteam marketing executive Melissa Yearta as director of marketing.
Nonagen Bioscience, a cancer diagnostics company, appointed Wayne Hogrefe, as chief operating officer.
Health care startup Greater Good Health named Matthew Gagalis as chief commercial officer. Gagalis previously led business development at Eleanor Health.
ChangeUp, a financial software company, named Raj Kamachee as co-founder and chief technology officer. Kamachee previously served as CTO and chief information officer at Team Rubicon.
Arcules, a cloud video-surveillance-as-a-service (VSaaS) provider, hired Steve Prodger as chief revenue officer. Prodger previously served as executive vice president of sales at Turing Labs.
Spanish language media company Estrella Media promoted René Santaella to chief digital and streaming officer. He was previously the company’s executive vice president of digital and streaming media.
Bluemercury founder and former CEO Marla Beck joined beauty brand BeautyHealth’s board of directors.
Clean energy veteran Tom Werner joined H2U Technologies, a developer of green hydrogen technologies, as chairman of the board.
Holoportation company Proto named comedian and “America’s Got Talent” judge Howie Mandel as an advisor.
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
‘Raises’: Tom Brady’s Production Company Lands $50M, Wavemaker 360 Closes $64M Health Care Fund
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
This week in “Raises”: San Diego led the way with big funding hauls for a pair of biotech and aviation startups based there, while yet another L.A.-based Tom Brady venture landed a raise of its own. Meanwhile, a Pasadena health care VC launched its second fund.
Venture Capital
Resilience, a San Diego-based biomanufacturing company, raised a $625 million Series D financing round from undisclosed investors. The company also disclosed a previously unannounced $600 million Series C round raised last year.
Shield AI, a San Diego-based developer of AI pilots for aircraft, raised a $90 million Series E equity round led by Snowpoint Ventures’ Doug Philippone.
Religion of Sports, a Santa Monica-based sports media production company co-founded by NFL legends Tom Brady and Michael Strahan, raised a $50 million Series B funding round led by Shamrock Capital.
Trovata, a San Diego-based open banking platform, raised a $27 million Series B funding round led by Fin Capital.
Calaxy, an L.A.-based Web3 social media app co-founded by NBA player Spencer Dinwiddie, raised $26 million in new funding co-led by the HBAR Foundation and Animoca Brands.
Just Women’s Sports, an L.A.-based media platform dedicated to women’s sports, raised a $6 million funding round led by Blue Pool Capital.
Adim, an L.A.-based Web3 content creation platform co-founded by actor Rob McElhenney, raised $5 million in seed funding led by Andreessen Horowitz general partner Chris Dixon.
Gander, an L.A.-based ecommerce startup, raised a $4.2 million seed round co-led by Harlem Capital and Crossbeam Venture Partners.
Aliso Viejo-based medical device company Bright Uro raised $4 million in seed financing from Academy Investor Network, Fred Moll, and other angel investors. It also received a $2 million grant from the National Institutes of Health (NIH).
IndieFlow, a Santa Monica-based platform for independent music artists, raised $4 million in funding led by State of Mind Ventures.
Curio, a Santa Monica-based NFT analytics startup, raised a $3.7 million seed funding round led by Alexis Ohanian’s 776.
Ivella, a Santa Monica-based fintech startup targeted toward couples, raised $3.5 million in funding from Anthemis, Financial Venture Studio and Soma Capital.
Revolution RE, an L.A.-based data and analytics platform for residential real estate companies, raised a $3 million funding round from investors including 29th Street Ventures, Moderne Ventures, Techstars, PLG Ventures, Silicon Badia and Jason Calacanis' LAUNCH.
De Oro Devices, a San Luis Obispo-based startup specializing in devices for people living with Parkinson’s disease, raised a $2.8 million seed funding round led by True Wealth Ventures.
L.A.-based blockchain gaming site Haste Arcade raised $1.5 million in seed funding led by Logic Boost Labs CEO Jonathan Cogley.
Funds
Wavemaker 360 Health, a Pasadena-based venture fund focused on seed-stage health care startups, closed its $64 million second fund.
Raises is dot.LA’s weekly feature highlighting venture capital funding news across Southern California’s tech and startup ecosystem. Please send fundraising news to Decerry Donato (decerrydonato@dot.la).
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
Fintech Startup Albert Lays Off 20-Plus Employees: Sources
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Albert, a Culver City-based fintech startup backed by investors including General Atlantic and Alphabet’s growth fund CapitalG, is in the process of laying off a chunk of its locally-based staff, dot.LA has learned.
At least 20 Albert employees were informed Friday that they were being laid off, multiple sources inside the company told dot.LA. The cuts affected members of the company’s Genius customer support team as well as its engineering, operations and legal staff.
Albert employees were notified that the company would be holding an internal meeting at 2 p.m. PT Friday. The six-year-old company—part of a wave of fintech startups that help customers plan and budget their financial lives—recently celebrated hitting 250 staffers, sources noted.
Representatives for Albert did not immediately return requests for comment on the layoffs.
Some Albert employees who were among those laid off have already posted on LinkedIn about looking for new work. According to sources at the company, Albert is looking to offshore jobs on its Genius customer support team to remote locations that offer cheaper labor. The startup already operates a team in the Philippines that handles customer support and is planning to launch another team overseas, they said.
One source with knowledge of Albert’s fundraising efforts said the company has been struggling to raise its upcoming Series D round amid an ongoing slowdown in venture capital funding. Albert most recently raised a $100 million Series C round last January led by General Atlantic that took the company’s total funding to more than $170 million.
Like its fellow L.A.-based fintech startup Dave, Albert is among a cadre of so-called “neo-banks” that provide digital financial services targeted toward millennial and Gen Z consumers. Albert’s offerings include a mobile banking app, access to cash advances, an investing platform and a savings tool.
Have a tip? Email samsonamore@dot.LA.
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him