EV Sales Will Soar in 2022 as New Models Flood the Market

Ed Kim

Ed Kim is vice president of industry analysis at AutoPacific, a major automotive industry market research and consulting firm. He leads competitive intelligence and sales forecasting activities for the firm and has an extensive background in product planning and consumer research in both OEM and outside consulting environments.

EV Sales Will Soar in 2022 as New Models Flood the Market
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Overall light vehicle sales plummeted last year because of pandemic-related supply chain issues, but electric vehicle sales are set to surge in 2022.

EVs are expected to reach over 450,000 sales in 2021, and EV sales through November were up 88% compared to 2020 EV sales through last November. This huge increase is due to a few key new models arriving in the marketplace this year, such as the Ford Mustang Mach-E and Volkswagen ID.4. In its first full year, Tesla’s Model Y was by far the EV sales leader in 2021.


That momentum will build further in 2022 as many more all-electric models will arrive in the marketplace, notably in the most popular vehicle segments in the U.S. market.

Electric pickups are arriving, including the Ford F-150 Lightning, Rivian R1T, and GMC Hummer. Compact crossovers, which are currently the highest selling model in the U.S. market, will add key new entries too. These include the Nissan Ariya, Hyundai IONIQ 5, Kia EV6, and Toyota bZ4X, among others. No longer will EV shoppers looking beyond Tesla be faced with an array of un-aspirational small five-door hatchbacks.

The combination of growing consumer demand and new entries in the segments American shoppers are most interested in means that EV sales will continue to climb rapidly in 2022 even as the overall light vehicle market continues to deal with supply chain issues. Indeed, AutoPacific’s Future Attribute Demand Study (FADS) data show that consumer interest in EVs has tripled in three short years, with 9% of new vehicle shoppers in 2021 saying they’ll be looking to buy an EV for their next car, compared to just 3% who said so in 2019.

With growing consumer interest and awareness combined with an influx of new EV choices, AutoPacific forecasts that EV sales are expected to hit at least 650,000 sales in 2022, an increase of about 45% over expected 2021 EV sales.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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LA Tech ‘Moves’: HyperDraft Taps LegalZoom Exec

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: HyperDraft Taps LegalZoom Exec
Photo by James Opas | Modified by Joshua Letona

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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