'You Never Need to Walk Into a Showroom': Electric Vehicles Are Forcing Car Companies to Rethink Retail

Zac Estrada

Zac Estrada is a reporter covering transportation, technology and policy. A former reporter for The Verge and Jalopnik, his work has also appeared in Automobile Magazine, Autoweek, Pacific Standard, Boston.com and BLAC Detroit. A native of Southern California, he is a graduate of Northeastern University in Boston. You can find him on Twitter at @zacestrada.

Lucid showroom

The days of Southern California's gigantic car dealerships may be numbered.

That's because a statewide push toward electric vehicles, which require less maintenance than gasoline-powered cars and can be sold more easily online, is forcing automakers to rethink the retail experience.

Earlier this month, Volvo Cars said all their vehicles will go electric by 2030 and be sold online. Ford announced a similar move last month, and other large car companies, including General Motors, have also announced plans to sell mostly electric-only vehicles during the next decade. And they have made efforts to move to online sales and virtual showrooms.


"We're a digital-first brand and you can go online and you can shop and configure a car," said J.P. Canton, U.S. spokesman for Polestar, a Volvo-owned brand shifting the retail experience away from traditional dealerships in auto malls.

For years, franchised dealers stocked endless rows of shiny cars with several models and hundreds of configurations. Dealers built community relationships, cities fought for their presence with the taxes they drew in paying for roads. But the high cost of maintaining large staffs and renting real estate has legacy companies looking at more showrooms and typical retail spaces — and even steering customers away from showrooms or service centers altogether.

Part of the reason dealerships made sense in the combustion engine age was they house massive service centers. But electric cars eliminate part of that need. They have fewer parts and don't require regular tuneups. Plus, software can often be updated remotely.

The pandemic has made contactless purchases the norm. A number of electric car companies — including Tesla and Lucid — were already heading in that direction, featuring online ordering and small showrooms.

Now giant carmakers are following suit, bringing an end to an era.

Lucid showroom

Signs of Change

Last year, Governor Gavin Newsom announced California would move to electric vehicles and ban sales of gasoline and diesel-powered ones by 2035. Other states are considering similar moves. Ford and General Motors have pledged to do the same.

Cadillac, one of GM's lines, relies heavily on dealerships to sell its six different models at suburban auto malls with vast lots of new cars. But in Beverly Hills, it's testing out a different way of selling cars more akin to Tesla. Placed on the first floor of a multi-story building at Wilshire and Robertson boulevards, dealership representatives rely extensively on Shop-Click-Drive and Cadillac Live, the brand's digital showroom. The small footprint is meant to be more environmentally friendly.

"We feel very good about the prospect of going all EV not only about clean energy, but bringing into new experience, going all digital and introducing customers to that experience," said Mahmoud Samara, vice president of sales, service and marketing for Cadillac. The brand announced last summer that it will be all-electric by 2030 and will introduce its first model, the Lyriq EV SUV, in the first half of 2022.

Samara, who has worked for GM for 17 years, said the giant Detroit-based automaker is encouraging U.S. dealers to offer car buying through the Shop-Click-Drive system. That program lets Cadillac — as well as Chevrolet, Buick and GMC — shoppers research the vehicle they want and connect with a local dealer that either has the car in stock or can find one like it near the customer.

Cadillac Live distinguishes its approach among the other GM brands. The program was rolled out across the U.S. last March. It allows users to make an appointment with a Cadillac 'ambassador'' for a virtual car tour, where the sales person can answer questions and eventually line customers up with the Shop-Click-Drive program.

The experience became essential to allow dealers to sell what cars it could during the COVID-induced lockdowns. Samara said the program was well-received both by dealers and customers, pointing to higher customer satisfaction scores. Cadillac posted their best fourth-quarter sales in four years and the best dealer profitability on record.

"We had the vision for digital retailing way before COVID, Samara said. "As the pandemic hit, we were prepared with the platforms where physical contact was limited and whereby the adoption rate during the pandemic was extremely high."

Lucid showroom

Electric Startups Have a Leg Up

Polestar, a new electric-only car brand launched in 2017 as an offshoot of Volvo, has only four U.S. showrooms, including one in Santa Monica at a storefront along the Third Street Promenade. Their model may be a hint of what the future will look like for legacy carmakers.

Polestar's Canton said the brand's prospective customers do the majority of research online, including arranging for a vehicle to be dropped off at home for a 24-hour test drive.

Consumers can arrange for an in-person test drive at the Santa Monica showroom or at a "Polestar Space," as the company calls them. And while a representative shows buyers Polestar's features, all of the ordering is done online. There's no car salesperson, per se.

Orders typically take between a few days to six weeks. And because Polestar offers limited colors, upholstery choices and equipment packages, dealers don't need to keep as much stock on hand.

"Effectively, you never need to walk into a dealer or showroom," Canton said, "because everything can be arranged online, down to having the dealer deliver the car to your door."

The idea has already spread to its parent company. Volvo announced earlier this month the new Volvo C40 will be sold as a pure electric car, through limited configurations and online only for a no-haggle price. All future electric-only Volvos will also be sold this way, the company said. Like Polestar, existing Volvo dealers will still be involved in answering customer questions, preparing the cars for home or office delivery, as well as pickup and drop-off for servicing.

Meantime, Polestar announced this month it would open 15 new retail locations by the end of this year, including in Orange County, but also places that aren't exactly EV strongholds, including Detroit, Boston and Minneapolis.

Newark, Calif.-based Lucid Motors is taking a similar approach to Polestar with its yet-to-be-released car, offering it in only four different packages with limited colors.

The Tesla competitor opened up reservations online for its vehicles for between $70,000 to $170,000 in September, while keeping a retail footprint.

The Lucid Motors retail "studio" and service center is operated by the company and has more of a gallery feel than that of a traditional car dealership.

"The showroom is still a place where customers can sit and bring in their kids and get the full experience," Edson said.

The Century City showroom at the Westfield Mall, one of two in Southern California, has light wood paneled walls and recessed lighting. The other studio is in Beverly HIlls, and the company has plans to open locations and service centers in Orange, San Diego and Torrance later 2021.

"The retail format might be driven by EVs, but it's also driven because it's new," said Zak Edson, senior director of retail operations for Lucid Motors.

Edson said the atmosphere creates a "more direct relationship" with consumers. And with fewer service needs, the shift makes sense.

"Early on, it's important the studio locations are in high-traffic areas," he said. "As a brand, we're getting to be known. We want to be somewhere where it's easy to find. We look for areas with our desired expected customer."

In addition to malls and fashion centers, Lucid has repurposed some vacant dealerships. The Torrance location was most recently used by Rusnak Auto Group, and the Beverly Hills spot was an exotic car showroom that worked on brands such as Maserati and McLaren in the past.

Both of those locations will operate as service centers and hold inventory. Still, their footprint will be much smaller than a traditional automaker would require from a new franchise.

Being heavy on online sales and keeping its brick-and-mortar presence small proved helpful in 2020, especially as the COVID-19 pandemic swept the world and forced shutdowns on most in-person retail visits. Some dealers had to scramble to continue business. Neither Lucid or Polestar's spaces did, however.

"We were so well placed for it because online ordering was all in place," Canton said. "When most other [automakers] were trying to pivot to online, we were already there. What we did have is the immediate capability to address things for the customers. We take the deposit, arrange financing or leasing, do most of the paperwork online."

The Legal System Just Got Its AI Upgrade

🔦 Spotlight

Hello Los Angeles!

We talk a lot about AI in L.A., usually in the context of streaming platforms that “recommend” a movie you regret watching or apps that let you swap your face onto a Marvel poster. But the most interesting AI stories here aren’t gimmicks; they’re rewiring the hidden machinery of massive, slow moving industries. And this week, that spotlight falls on…lawyers.

LawPro.ai, a Los Angeles based legal tech startup, just closed a priced seed round led by Scopus Ventures to bring AI deeper into the world of injury claims. Their new “Case Assistant” isn’t about flashy automation, it’s about instantly surfacing case insights, cutting down endless hours of drafting, and helping law firms run with the precision of a Formula 1 pit crew.

Here’s why this matters: the legal industry has been one of the last holdouts when it comes to adopting tech that actually speeds things up. Now, with AI making its way from the red carpet to the courtroom, we’re watching the early stages of a shift that could change how justice is delivered in real time. In L.A., we’ve already seen AI startups shaking up entertainment, aerospace, and healthcare. Legal might be next.

And if LawPro.ai pulls it off, you might not just get a faster verdict, you might see the ripple effect across an industry that has spent decades charging by the hour. In other words, the billable clock might finally start running in our favor.


🤝 Venture Deals

LA Companies

    • Equatic, a company using a patented seawater electrolysis process to remove atmospheric carbon dioxide while producing green hydrogen, has raised $11.6M in a Series A funding round. The round was co-led by Temasek Trust’s Catalytic Capital for Climate and Health (C3H) and Singapore-based Kibo Invest, and the capital will support the engineering, commercialization, and construction of its first 100‑kilotonne carbon removal facility, as well as broader manufacturing and technological development. - learn more
    • SetPoint Medical has secured $140M in private financing, comprising a $25M second tranche of its Series C round and a $115M Series D round co-led by Elevage Medical Technologies and Ally Bridge Group. The funds will be used to launch and scale commercialization of the FDA approved SetPoint System, a pioneering neuroimmune modulation implant that targets the vagus nerve to treat moderate to severe rheumatoid arthritis, as well as to advance development of therapies for other autoimmune conditions. - learn more

    LA Venture Funds

      • Bonfire Ventures participated in Topline Pro’s $27M Series B funding round to help the company scale its AI driven platform for local home service businesses. Topline Pro provides tools for plumbers, landscapers, painters, and other service providers to manage websites, marketing, CRM, payments, and more, enabling them to operate as scalable, autonomous enterprises. The new funding will be used to enhance its AI agent suite and expand onboarding, customer success, and product development capabilities to deliver greater ROI for small businesses. - learn more
      • B Capital participated in Isaac Health’s $10.5M Series A funding round, backing the company’s mission to expand access to brain health and dementia care. Isaac Health provides virtual and in-home services nationwide and will use the funds to enhance its AI-driven screening tools, strengthen its technology platform, and grow partnerships with health systems and payers. - learn more
      • Bold Capital Partners joined a $44M Series C financing round for Gameto, a clinical stage biotech company developing stem cell derived reproductive therapies. The new funding, which brings Gameto’s total capital raised to approximately $127M, will support completion of its pivotal Phase 3 trial of Fertilo, an iPSC derived egg maturation therapy, and the company’s global regulatory filings and commercialization efforts. - learn more
      • M13 led a seed round that raised $8.5M for Mako, a New York based AI startup focused on automating GPU code optimization. Mako’s platform lets developers write in familiar high level languages while its AI intelligently generates and continuously tunes low level GPU kernels, yielding faster performance, cost savings, and compatibility across hardware like NVIDIA, AMD, and Tenstorrent. The fresh funding will be used to expand the engineering team, deepen hardware support, and bring Mako’s performance tools to a broader audience in AI, graphics, simulation, and scientific computing. - learn more
      • Rebel Fund participated in a $9M Series A round for Chowdeck, a profitable Nigerian food delivery startup aiming to build Africa’s next super app for food, groceries, and essentials. With this capital, Chowdeck plans to roll out its quick commerce strategy, powered by a network of dark stores and hyper local logistics, to speed up delivery across Nigeria and Ghana. - learn more
        LA Exits
        • Mayweather Boxing + Fitness has been acquired by Giant Ideas, LLC, alongside KickHouse, and will be combined with the company’s flagship brand Legends Boxing to form the largest skill based boutique fitness network with more than 70 studios worldwide. Rather than focusing solely on rapid expansion, the unified brands will prioritize operational excellence, franchisee success, and community driven skill development. - learn more

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                  Locket, Disney, Instagram and the Battle for Your Attention

                  🔦 Spotlight

                  Happy Friday, Los Angeles!

                  This week, LA’s biggest tech and media players made one thing clear: they want to own the relationship. Whether it’s a celebrity sending selfies straight to your home screen or a content giant rewriting the rules of sports broadcasting, the power shift toward more curated, direct experiences is unmistakable, and it’s being engineered right here.

                  Image Source : Locket

                  📸 Locket Doubles Down on Star Power

                  Venice-based Locket, the viral photo sharing app that made homescreen widgets cool, is now leaning into what LA does best: celebrity. Its new feature, Celebrity Lockets, allows artists to send exclusive photos directly to fans’ home screens. Early adopters include Suki Waterhouse and JVKE, with creators curating limited fan access to maintain intimacy and exclusivity. As Locket evolves from a casual social tool into a direct fan engagement platform, it’s becoming an increasingly relevant player in LA’s creator tech ecosystem.

                  🏈 Disney’s ESPN Plays Offense

                  Disney made a trio of bold moves this week that solidify ESPN’s future and its dominance in sports media. It’s buying out the NFL’s stake in ESPN, securing exclusive NFL Draft and behind the scenes content through 2033, and finally giving its standalone ESPN streaming service a launch date: August 21, 2025. That’s a power play straight out of Burbank. At the same time, Disney announced it will no longer report individual subscriber numbers for Disney Plus and Hulu, signaling a shift in how it wants investors and maybe consumers to measure success.

                  🗞️ The New York Post Bets on LA

                  In a sign of LA’s growing national influence not just in entertainment, but in news, the New York Post is launching a West Coast vertical called The California Post. With an editorial mission to cover the state’s cultural and political pulse, this move reflects a broader trend of major media brands planting roots in LA to chase both readers and relevance. For local media startups, content creators, and civic tech players, it’s yet another sign that the competition and the opportunity is growing.

                  Image Source: Meta

                  📱 Instagram Wants Your Inner Circle

                  Instagram rolled out a new set of features this week that prioritize connection with close friends. Users can now share what they’re doing, watching, or feeling with a smaller group, clearly borrowing from the intimacy playbooks of apps like BeReal, Snapchat, and yes, Locket. As social platforms shift from mass broadcast to curated circles, LA-based creators and consumer startups should take note: the next frontier might not be going viral, it might be going personal.

                  From star-powered lockets to streaming shakeups and platform reinventions, this week’s stories highlight how LA’s tech and media companies are rewriting the rules on connection and control.

                  Now onto this week’s venture deals 👇

                  🤝 Venture Deals

                  LA Venture Funds

                    • Starburst co-invested in Madrid-based SpaceTech startup Orbital Paradigm’s €470,000 raise, part of an ongoing €2M funding round led by Akka. The company is developing reusable orbital re-entry capsules aimed at reducing costs and increasing sustainability for space missions. Starburst’s participation underscores its focus on backing innovative aerospace technologies with commercial and defense applications. - learn more
                    • Rebel Fund participated in Orbital Operations’ $8.8M seed round, which came shortly after the company graduated from Y Combinator. The funding will support development of the company’s high-thrust orbital transfer vehicle, designed to maneuver satellites and other payloads in space more efficiently. - learn more
                    • Fourth Revolution Capital participated in SuperGaming’s $15M Series B round, which valued the company at $100M, five times its previous valuation. The funds will help expand titles like Indus Battle Royale internationally and scale SuperGaming’s tools for developers in emerging markets. - learn more
                    • Cedars-Sinai Health Ventures participated in Elion’s $9.3M seed round, joining NEA and others in backing the AI-powered healthcare research and intelligence platform. Elion helps over 60% of U.S. health systems evaluate emerging technologies through its structured vendor marketplace. The funds will support platform development, new product launches, market expansion, and team growth. - learn more
                    • M13 led the $10M seed round for Kontext, an AI-powered contextual advertising startup emerging from stealth mode. Kontext’s platform enables real-time ads inside chatbot responses using large language models, and the funding will help expand its engineering team and develop image-based ad formats. - learn more
                    • STORY3 Capital Partners made a significant minority investment in U.K.-based activewear brand Adanola, valuing the company at approximately $530 million. This strategic partnership brings STORY3’s deep experience in consumer brand scaling to support Adanola’s global expansion, particularly across the U.K. and U.S. markets. - learn more
                    • Walkabout Ventures participated in OLarry’s $10M Series A round, which was led by TTV Capital and included Marin Sonoma Impact Ventures. The funding brings OLarry’s total capital raised to $14.5M and will be used to scale its AI-powered tax advisory platform for high-net-worth individuals and to acquire regional CPA firms as part of its growth strategy. - learn more
                    • Glendon Capital Management participated in Grasshopper’s $46.6M funding round, which was led by Patriot Financial Partners, to support the bank’s merger with Auto Club Trust in April 2025. Their investment reflects confidence in Grasshopper’s ability to scale its digital banking platform and expand its suite of business and consumer financial products. Growth metrics as of June 30, 2025 showed a 53% increase in assets, an 81% surge in deposits, and a 49% rise in loans, all backed by this strategic capital infusion. - learn more
                    • Mucker Capital participated in beatBread’s $124M capital raise, alongside Citi’s SPRINT team, Deciens Capital, and Advantage Capital. Their involvement supports beatBread’s strategy to expand sales, marketing, and technology operations, while enabling greater funding flexibility for independent artists, songwriters, and labels through its AI-powered platform. - learn more
                    • B Capital co-led Positive Development’s $51.5M Series C funding round alongside aMoon and Flare Capital Partners, helping to fuel expansion of its developmental therapy model for autistic children. Their involvement underscores confidence in the company’s family-centered, play-based approach—which lowers costs by about 50% compared to traditional ABA therapy—and supports growth through new Medicaid partnerships and technology enhancements. - learn more
                    • Clocktower Ventures participated in Creditop’s latest $3.7M funding round, which was led by Collide Capital and also included Alaya Capital, Amador Holdings, Newtopia, and Driven VC. Their involvement supports Creditop’s mission to enable credit access at the point of sale, without a credit card, and will help fintech deepen its footprint in Colombia while exploring expansion across Central America and Peru. - learn more
                    • Thiel Capital participated in Pilgrim’s $4.3 million seed funding round, backing the biotech startup founded by 21-year-old Jake Adler after he demonstrated its hemostatic dressing, Kingsfoil, on himself. Their support underscores confidence in Pilgrim’s aggressive R&D and dual-use medical platform targeting both military and civilian emergency care. - learn more
                    LA Exits
                    • ElectroMagnetic Systems, Inc., a California-based specialist in AI and machine learning-powered target recognition software for space-based radar, has been acquired by Voyager. The deal strengthens Voyager’s AI-native surveillance and intelligence capabilities, enabling real-time monitoring across ground, air, and space domains to meet evolving defense and commercial demands. - learn more
                    • Daring Foods is being acquired by Australia’s leading plant-based meat company, v2food, in a move that strengthens v2food’s push into the U.S. market. Daring will continue operating under its own brand and will serve as a platform to introduce v2food’s own products across the States. The deal, paired with a strategic partnership with Japanese food giant Ajinomoto, aims to accelerate innovation in clean-label protein and expand global reach. - learn more
                    • Irwin Naturals is being acquired by FitLife Brands in an all-cash transaction valued at $42.5M, which includes approximately $16M in net working capital. The deal, expected to close around August 8, 2025, will nearly double FitLife’s scale, with projected combined annual revenue of over $120M and adjusted EBITDA between $20–25M. It will be funded with cash on hand, a new term loan, and a revolving credit facility, and is expected to generate synergies through complementary product lines, broader mass-market distribution, and improved operational efficiencies. - learn more
                    • Solsniper, a Solana-focused trading and analytics platform known for high-speed memecoin execution, has been acquired by Phantom as part of its strategy to expand beyond wallets into full-service on-chain finance. The Solsniper team will join Phantom to enhance its advanced trading features, while the platform will continue operating independently. The move underscores Phantom’s ambition to offer seamless, integrated trading tools within the Solana ecosystem. - learn more
                    • Cinelease is being acquired by Zello, a private investment platform dedicated to scaling businesses across the entertainment industry, in a strategic move to bolster production infrastructure and amplify its presence across North America. Under Zello’s ownership, Cinelease will continue operating as a standalone company led by its veteran team, enhancing its lighting, grip, and studio offerings for film, TV, and commercial productions. This acquisition sets the stage for disciplined growth and stronger relationships within the film and television production ecosystem. - learn more

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                            Smart Shoes for Kids? Skechers Thinks So 👟

                            🔦 Spotlight

                            Happy Friday, LA!

                            This week, Skechers may have just kicked off a new trend that’s bound to have parents and tech lovers talking. They've unveiled the "Find My Skechers" line, kids’ sneakers that come with a hidden compartment to securely hold an Apple AirTag. For $52 to $58, parents can now track their child’s shoes in real-time using the Find My app, giving a whole new meaning to "keeping an eye on things." While these tech-savvy kicks are already gaining attention, will they become the new norm in kids' footwear? And who’s next? Will Nike or Adidas be jumping on the AirTag bandwagon, or is Skechers setting the stage for a whole new wave of tech-integrated fashion?

                            But it’s not all smooth sailing. This innovation raises some interesting questions about privacy and surveillance. Are we crossing a line when we start tracking our kids’ every move through their shoes? While Apple’s anti-stalking features are in place to prevent misuse, it will be intriguing to see how other brands and parents respond to this new blend of fashion and tech.

                            What do you think? Could this become a must-have feature in the next generation of kids' gear, or is it a step too far? Let us know your thoughts!

                            🤝 Venture Deals

                            LA Companies

                            • LakeFS, a provider of Git-like version control for data lakes, has secured $20M in a growth funding round led by Maor Investments. The funds will support the company's expansion efforts and product development aimed at enhancing data engineering and AI initiatives within enterprise and public sector environments. - learn more

                            LA Venture Funds

                              • Sound Ventures co-led the $16.1M Series A funding round for Knit, an AI-powered consumer research platform. The funds will be used to accelerate product development, enhance AI capabilities, and expand global research operations. This investment underscores the growing trend of combining AI with human expertise to deliver faster, cost-effective, and high-quality insights for enterprise research. - learn more
                              • Anthos Capital co-led a $60M Series A funding round for Good Job Games, a mobile game developer known for creating casual and hyper-casual games. The investment, co-led by Menlo Ventures, will support the company's growth, enabling the expansion of its game portfolio and enhancing user engagement through innovative gameplay features. This funding marks a significant step in scaling Good Job Games’ operations and solidifying its position in the competitive mobile gaming market. - learn more
                              • Pinegrove Capital Partners participated in Ramp's $500M Series E-2 funding round, which values the company at $22.5 billion. The funds will be used to accelerate Ramp's AI-driven financial tools, aiming to enhance automation and efficiency in corporate finance operations. - learn more
                              • Riot Ventures participated in Oxide Computer Company's $100M Series B funding round, led by the U.S. Innovative Technology Fund (USIT). This investment will enable Oxide to scale its manufacturing capabilities, enhance customer support, and accelerate product delivery to meet the growing demand for on-premises cloud computing solutions. - learn more
                              • Rebel Fund participated in a $3.2M seed funding round for Caseflood.ai, a San Francisco-based legal tech startup offering AI-powered client intake solutions for law firms. The funds will support the development of Caseflood's advanced voice agent, Luna, which autonomously handles client interactions, including consultations and retainer signings, aiming to enhance conversion rates and operational efficiency for law firms. - learn more
                              • Smash Capital participated in Ambience Healthcare's $243M Series C funding round, co-led by Oak HC/FT and Andreessen Horowitz (a16z). The investment will support Ambience's expansion of its ambient AI platform, which automates clinical documentation, coding, and workflow tasks across over 200 specialties. The platform integrates directly with electronic health records, enhancing efficiency and compliance in healthcare settings. - learn more
                              • ARTBIO, a clinical-stage radiopharmaceutical company developing alpha radioligand therapies for cancer treatment, has secured $132M in a Series B funding round. The round was co-led by Sofinnova Investments and B Capital, with participation from Alexandria Venture Investments and other investors. The funds will support the advancement of ARTBIO's lead program, AB001, through Phase II clinical trials, and facilitate the expansion of its manufacturing and supply chain infrastructure. - learn more
                              • Rebel Fund participated in OffDeal's $12M Series A funding round, led by Radical Ventures, to support the company's mission of building the world's first AI-native investment bank. OffDeal aims to democratize access to high-quality M&A advisory services for small and mid-sized businesses by automating analyst tasks with AI, enabling efficient sell-side transactions. The funds will help scale OffDeal's technology-driven, advisor-led approach to facilitate successful exits for entrepreneurs. - learn more
                              • Sandbox Studios participated in a $3M seed funding round for Sarelly Sarelly, a Mexican cosmetics brand, with backing from U.S. investors like Wollef, Morgan Creek Capital Management, and Hyve Ventures. The funds will support Sarelly Sarelly's expansion into the U.S. market, including retail launches at Ulta Beauty and growth on digital platforms like TikTok Shop. - learn more

                              LA Exits
                              • NEOGOV, an El Segundo-based provider of HR and compliance software for U.S. public sector agencies, has been acquired by EQT and CPP Investments in a deal valued at over $3 billion. The acquisition will help NEOGOV expand its product offerings and grow its presence across North America. - learn more

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