Watch: How Women Can Build Confidence in a Virtual World

Annie Burford

Annie Burford is dot.LA's director of events. She's an event marketing pro with over ten years of experience producing innovative corporate events, activations and summits for tech startups to Fortune 500 companies. Annie has produced over 200 programs in Los Angeles, San Francisco and New York City working most recently for a China-based investment bank heading the CEC Capital Tech & Media Summit, formally the Siemer Summit.

Watch: How Women Can Build Confidence in a Virtual World

The latest edition of our dot.LA Convenes series, devoted to empowering women in tech, focused on "Building Confidence in a Virtual World."

dot.LA Convenes: Building Confidence in a Virtual Worldyoutu.be



As movements such as Times Up and Me Too gain in popularity, examples of women using their voices in the workplace have taken center stage. With all this attention on these issues, why is it that we still struggle with self assurance to stand up for ourselves? Why is it more difficult to find the same confidence our male counterparts easily exude in workplace interactions — especially in male-dominated industries like tech?

Challenges around self-censorship have only increased during the pandemic with financial security at stake and working from home making it more difficult to have authentic interactions. We seek to foster an honest dialogue and discuss specific strategies to combat them.

Esports One COO and Co-Founder Sharon Winter, Vurbl Media Co-founder, CEO Audra Everett Gold, and Valence Head of Partnerships Victoria Tinsley held in in-depth discussion on the topic, led by dot.LA Chief Host & Correspondent Kelly O'Grady.

Victoria Tinsley, head of partnerships at Valence

Victoria Tinsley, Head of Partnerships at Valence

Victoria Tinsley is the Head of Partnerships at Valence, a new tech platform and community incubated by Upfront Ventures focused on connecting Black professionals with mentorship, career opportunities and capital. The company's mission is to unlock the global combined power of Black professionals to create massive economic wealth and social progress that impacts current and future generations. Valence was founded in January 2019 and has a thriving membership of thousands of Black leaders across the nation. Valence also partners with a variety of organizations such as PledgeLA, Netflix, Facebook, USC, The Gathering Spot and Silicon Valley Bank.

Prior to joining Valence, Victoria served on the marketing senior leadership team at AAA as vice president, consumer insights & data analytics. In this role, she led the analytics center of excellence that supported four divisions (Insurance, Membership, Travel, A3 Labs) representing over $4 billion in annual revenue.

A traditionally trained CPG marketer, Victoria also previously worked at General Mills managing product development and marketing strategy for the Annie's Homegrown, Immaculate Baking Company and Pillsbury brands. Prior to earning her MBA at the Michigan Ross School of Business, Victoria held a variety of marketing roles during her 7 years at Active Network, a tech startup that had a successful $1 billion IPO and sale.

Audra Everett Gold, co-founder and CEO at Vurbl Media

Audra Everett Gold, Co-founder and CEO at Vurbl Media

Audra Gold has dedicated her entire career to building first to market and scaled mass media digital products. Her passion for product management and her ability to identify new and emerging product trends has led to her reputation for developing novel, cutting-edge products across gaming, streaming video, digital media, enterprise SaaS platforms, in various business verticals.

Today, as the founder of Product N, a product management consulting and recruitment firm, Audra and her team work with early-stage ventured funded start-ups in various verticals to create, launch and grow their digital products. The team also works in partnership with the VC firm Alpha Edison, helping AE portfolio companies in need of product management expertise to either create, expand or pivot their digital product lines.

Prior to Product N, Audra has spent years leading Product teams at Rubicon Project, The Mighty, Pluto TV, Fourthwall Studios and Defy Media (formerly Break Media). She also held senior product roles at WeddingChannel/TheKnot, Viviendi Universal's online division, and IGN.com.

Sharon WInter, COO and co-founder of Esports One

Sharon Winter, COO and Co-Founder of Esports One

Sharon Winter is the COO and Co-Founder of Esports One, the first all-in-one all-in-one fantasy esports platform with real-time predictive data. A graduate of Carnegie Mellon University, Sharon previously worked at IBM's Watson division before becoming CEO and Founder of Hotpoint App, a CRM and data company for the entertainment and hospitality industries with over 2500 clients from Live Nation, Patron, Hakkasan, Wynn, and others.

Sharon has experience building community-centered products within data-rich platforms. She's on the mission of bringing esports to the Olympics by bridging the gap between esports and sports, and the endemics and non-endemics of the gaming world.

http://www.linkedin.com/in/annieburford
annie@dot.la
LA’s Data Center Supply Crunch

🔦 Spotlight

Happy Friday Los Angeles!

The Los Angeles data center market is experiencing a significant supply crunch, ranking 12th in growth among top markets since 2020 with only 265 megawatts of colocation inventory (data centers where businesses rent space to store their computing hardware and servers). Despite this, demand is surging, driven by AI, cloud, and hyperscaler needs, with AI accounting for 20% of new data center demand nationally. This scarcity is creating a highly competitive environment, with vacancy rates at a record low 3% and asking rents rising 13-37% year-over-year. For Los Angeles, this presents both challenges and opportunities in the big picture. The city's strategic position as a global entertainment hub and its connectivity to international markets through subsea cables make it an attractive location for data centers. However, the limited inventory and rising costs could potentially hinder growth and innovation in the tech sector. To maintain its competitive edge, Los Angeles will need to address these constraints through new developments, such as GI Partners' 16 MW addition at One Wilshire, and by focusing on high-connectivity, high-power capacity submarkets. The city's tech community should prepare for a landscape of increased competition for quality data center space, higher costs, and the need for innovative solutions to meet growing demand, particularly in AI and cloud services. While Los Angeles faces a challenging data center supply crunch, its strategic advantages and ongoing developments offer a promising path forward.


🤝 Venture Deals

LA Companies

  • Daisy, a one-year-old startup that designs and installs smart home and office technology systems, raised a $7M Series B co-led by Goldcrest and Bungalow, with previous investors Bullish and Burst Capital also stepping up. The company has raised a total of $13.3 million. - learn more

LA Venture Funds


    ✨ Featured Event ✨

    LA TECH CEO SUMMIT

    LA’s tech leadership is set to reunite after a long break! This two day summit will focus on building strong connections, sharing insights, and fortifying the local tech community.

    Learn More Here

    Register Here


    Download the dot.LA App

    🌐Decentralizing Data & Vacations: Sony's Web3 Leap and Sensible Weather's KOA Partnership

    🔦 Spotlight

    Happy Long Weekend Los Angeles!

    Sony Group is making a significant push into the blockchain and Web3 space, leveraging its Sony Pictures and Sony Music divisions along with a new global incubator. The company has developed the Soneium blockchain through Sony Block Solutions Labs, a joint venture aimed at accelerating Web3 innovation. Sony is launching the "Soneium Minato" public testnet and a developer incubation program called "Soneium Spark" to foster ecosystem growth and adoption. The initiative includes strategic partnerships with Web3 companies such as Astar Network, Circle, and Optimism. Sony aims to create a fan community centered on creators and connect diverse values through Soneium, with the ultimate goal of integrating Web3 services into people's daily lives. While the company acknowledges the challenges faced by Web3, including limited user adoption and the need for mainstream use cases, it remains committed to decentralizing the concentrated power of the current internet landscape.

    In completely unrelated and more digestible news Sensible Weather, a leading weather protection provider that we’ve featured many times, has partnered with Kampgrounds of America (KOA) to offer Weather Guarantees at over 450 KOA Campgrounds across the United States. This collaboration allows campers to purchase weather protection for their outdoor experiences, providing peace of mind and potential reimbursements of up to 100% of their nightly rate if weather conditions exceed predefined parameters. The partnership comes at an opportune time, as camping has seen a significant increase in popularity, with active campers growing by 68% over the past decade. If you are looking to do some camping this fall make sure you look into Sensible Weather protections to ensure that unpredictable weather won't dampen (nailed it) your camping experience.


    🤝 Venture Deals

    LA Companies

    • Space and Time, a blockchain data warehouse developer, raised a $20M Series A led by Framework Ventures. - learn more
    • Miris, a provider of spatial content streaming solutions, raised a $26M Seed Round led by IAG Capital Partners. - learn more

    LA Venture Funds

    • Fika Ventures led a $4.55M Seed Round for Revenew, a San Francisco startup that aims to help digital platforms and marketplaces manage their payments and optimize financial operations. - learn more
    • Bonfire Ventures participated in a $25M Series A for Supio, an AI platform for personal injury law firms. - learn more
    • Amplify LA participated in a $2M Seed Round for Pryzm, a startup that provides tools and data to help businesses navigate government contracting more efficiently. - learn more

      ✨ Featured Event ✨

      LA TECH CEO SUMMIT

      LA’s tech leadership is set to reunite after a long break! This two day summit will focus on building strong connections, sharing insights, and fortifying the local tech community.

      Learn More Here

      Register Here


      Download the dot.LA App

      Personality Assessments Improving Workplace Dynamics

      Misunderstandings can have significant and sometimes severe impacts, far beyond the hilarious cake pictured above. Many organizations are increasingly using personality assessments to improve team dynamics and productivity. Tests like the Enneagram, Myers-Briggs Type Indicator (MBTI), and DISC assessment are valuable tools for developing existing teams in addition to hiring new employees. These assessments provide insights into team members' motivations, communication styles, and work preferences, helping colleagues understand each other better. By highlighting the different personalities within a team, these tests can enhance communication, resolve conflicts, and optimize task assignments based on individual strengths. As companies aim for greater efficiency and collaboration, the Enneagram, MBTI, and DISC assessments are becoming essential for transforming established teams into more effective and cohesive units.


      Image Source: iEQ9

      Enneagram

      The Enneagram test is a sophisticated personality assessment that categorizes individuals into nine distinct personality types, each defined by unique motivations, fears,and behavioral patterns. This holistic approach enhances team dynamics in a business setting by fostering self-awareness, improving communication, and facilitating conflict resolution among team members. By understanding different personality types, teams can optimize their composition, tailor professional development, and create a more empathetic and collaborative environment. This framework not only helps leaders adapt their styles to better support diverse team members but also promotes inclusivity and effective collaboration, ultimately leading to improved team performance, productivity, and retention.

      Resources:iEQ9. We recommend getting an Enneagram coach to get the most out of the results.

      Key Features: Focus on core motivations. Accounts for personality shifts under stress or growth. Offers practical, actionable guidance for personal growth. Uses a dynamic, adaptive questioning approach. Claims 95% accuracy rate through advanced techniques.


      Image Source: DiSC Profile

      DiSC (Dominance, Influence, Steadiness, and Conscientiousness)

      The DiSC assessment is a widely used behavioral analysis tool that categorizes individuals into four primary personality types: Dominance, Influence, Steadiness, and Conscientiousness. For businesses, DiSC provides valuable insights into employees' communication styles, work preferences, and motivations. By understanding these behavioral tendencies, teams can improve collaboration, reduce conflicts, and enhance overall productivity. Implementing DiSC in a business setting can lead to more effective leadership, tailored communication strategies, and optimized task allocation based on individual strengths.

      Resources:DiSC Profile.

      Key Features: Designed specifically for workplace applications. Focuses on observable behaviors rather than psychological traits. Widely researched and validated over 40+ years. Provides practical strategies for improving interactions.


      Image Source: The Myers-Briggs Company

      The Myers-Briggs Type Indicator (MBTI)

      The Myers-Briggs Type Indicator (MBTI) is a widely used personality assessment tool that categorizes individuals into 16 distinct personality types based on four dichotomies: Extraversion/Introversion, Sensing/Intuition, Thinking/Feeling, and Judging/Perceiving. For businesses, the MBTI provides valuable insights into employees' communication styles, decision-making processes, and work preferences.This helps promote a more productive workplace, and enables employees to become involved in more meaningful ways, all while leveraging everyone’s unique strengths.

      Resources:The Myers-Briggs Company.

      Key Features: Focuses on preferences rather than traits. Focuses on how people perceive and judge information. Widely used in business and career counseling


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