Guest Column: Housing Isn't the Reason Women are Paid Less in Tech

Miki Reynolds
​Miki Reynolds is Executive Director of Grid110, an economic and community development non-profit dedicated to creating clearer pathways to success for early-stage entrepreneurs in Los Angeles.
Guest Column: Housing Isn't the Reason Women are Paid Less in Tech
Photo courtesy of Grid110

It was tough to read Ben Bergman's article When it Comes to Pay, Study Says L.A. is Worst Big City for Women in Tech in dot.LA a couple weeks ago. The study found that the gender pay gap in Los Angeles' tech and venture capital industries is primarily due to the area's high housing costs.

It was tough because, while it is true that high housing costs are a contributing factor, they are by far not the only factor responsible for women in tech making less than 82 cents on the dollar compared to their male counterparts. The reality is much more complex and oftentimes, harder to acknowledge.

As a woman in tech, I've experienced first-hand the frustrations around compensation conversations. I've either undervalued my own worth or not felt properly equipped to negotiate effectively. Talking about money and personal finances has always felt so taboo. Instead, we should be encouraged to have more candid discussions and equipped with the proper resources to navigate these topics.


I know that lack of transparency about salaries, a better understanding of one's company culture and employees, and mentorship driven community programs are three of the key ways that can help to close that wage gap for women. After all, according to a recent article in the Harvard Business Review, women negotiate and ask for raises just as often as men — they are just less likely to receive them.

So what can the tech and venture community do about greater transparency? How can cities play a role in building stronger tech ecosystems? And, why should they care?

One of the answers lies in partnering with PledgeLA — a coalition initiative of more than 200 venture capital and tech companies in Los Angeles. The goal of PledgeLA is to support and actively help VC and tech leaders grow their workforces in ways that better reflect the talent and diversity of Los Angeles.

One of PledgeLA's members, Jordan Sale of 81cents, has the unique perspective of being a female founder of a tech company that has in turn built a platform to dramatically increase the transparency of market rate pay. According to Ms. Sale, her company has seen first-hand how data can transform the negotiation process. Often, it's a combination of data and validation from those in similar roles that helps candidates — especially those from underrepresented backgrounds — build the confidence to negotiate in the first place.

PledgeLA helps tech and venture firms with transparency through a confidential annual evaluation tool which helps member organizations better understand their own employees, especially around compensation.

For example, the PledgeLA survey gives informative feedback around employees' perceived fairness of performance evaluations; their experiences and outcomes with salary and raise negotiations; and their thoughts about whether their current pay suits their workload. The survey also allows members to see how staff satisfaction regarding compensation compares to similar peer organizations. Access to this data, which is provided anonymously by team employees, can give HR departments and company leaders insights they need to take specific actions.

I know that having robust, internal dialogue about compensation can be difficult. But it's to the advantage of tech and venture firms who want to attract and retain talented women. After all, research shows that diverse teams outperform and make better business decisions than non-diverse teams.

Cities can also play a role in closing the gap for women in tech by investing in mentorship-driven resources that directly support women. Programs like WiSTEM LA, an initiative empowering women pursuing careers in STEM, and Grid110, an organization providing free entrepreneurship programs to primarily women and people of color. By investing in programs like these that seek to uplift underrepresented communities in tech, we can level the playing field through increased representation and increased access to professional support — whether it be guidance on navigating career pathways or access to capital.

With programs like these and innovative evaluation tools like PledgeLA's survey, the path to making clear progress towards more equitable pay is no longer a mystery.

Let's not take the easy way out and just blame Los Angeles' high housing costs for the wage gap in tech. I urge my fellow tech and venture capital leaders to take action and turn your FOFO (fear of finding out) into FOMO (fear of missing out). Becoming more transparent and learning more about your employees' perspectives will reap benefits for you and your company.

Miki Reynolds is Executive Director of Grid110, an economic and community development non-profit dedicated to creating clearer pathways to success for early-stage entrepreneurs in Los Angeles.

LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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