LA Tech Updates: Triller Threatens Legal Action; XSET Gaming Partners with GHOST

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

LA Tech Updates: Triller Threatens Legal Action; XSET Gaming Partners with GHOST
Photo by Solen Feyissa on Unsplash

Here are the latest updates on news affecting Los Angeles' startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for more.

Today:

  • Triller Threatens Legal Action Over Metrics Estimates
  • XSET Gaming Crew Gets Its First Partnership Deal

    Triller Threatens Legal Action Over Metrics Estimates

    The Case for Triller: The TikTok Competitor Approaching Unicorn Status, And Getting Big Breaks

    TikTok competitor Triller has threatened to sue an analytics firm over its report that suggests Triller inflated its app-download figures.

    As the Chinese-owned TikTok faces a ban, Triller has positioned itself as the company's successor. Earlier this month the company issued a statement boasting it had been downloaded 250 million times and seen a 20x increase in the last week of July. But Apptopia pegged the number of downloads to 52 million. Sensor Tower, another third-party analytics firm, estimated 45.6 million.

    "We would have welcomed Apptopia with open arms had they just reached out to us, and helped them understand our numbers, and now they have just made themselves part of our TikTok litigation," Triller chief executive Mike Lu wrote to TechCrunch. "We will be pursuing a claim against them for spreading harmful, false and knowingly damaging information."

    Lu is referring to Triller's recently filed lawsuit against TikTok parent company ByteDance, claiming that the Chinese firm infringed on Triller's patent for syncing music and video.

    He went on to say that Apptopia, "clearly have allowed themselves to become a pawn of these giant conglomerates, especially those like TikTok."

    Triller executive chairman Bobby Sarnevesht told dot.LA late last month that tailwinds have inspired the company to pursue a $250 million fundraising round that would value Triller at $1.25 billion. India's ban on TikTok has helped boost Triller's performance in that country, Sarnevesht said.

    Influencers have reportedly been increasingly migrating from TikTok in the wake of President Trump's executive order that would effectively ban the app in the U.S. The president has created a Triller account of his own.

    XSET Gaming Crew Gets Its First Partnership Deal

    A month after FaZe Clan executives left to launch their own esports company, Boston-based XSET, they sealed their first large partnership with lifestyle nutrition brand GHOST.

    The two-year deal gives XSET's roster of streamers, gamers and celebrities access to beverages, supplements and protein. GHOST will also provide sponsorship of XSET's jerseys and esports events, and will develop branded products ranging from limited-edition beverage flavors to original content.

    XSET's CEO Greg Selkoe is trying to build a brand more inclusive and diverse than FaZe and its Southern California peers just as the nation is grappling with racial inequities. The company purposely went to the East Coast and its partnership with Chicago-based GHOST is reminiscent of FaZe Clan's business blueprint of building on top esports with merchandise, brand sponsorships and content development. That strategy has helped FaZe garner a $250 million valuation and 215 million social media followers.

    The deal comes after an earlier score for XSET, when the company signed 14-year-old female professional skateboarder Minna Stess. At the time, XSET co-founder and chief operating officer Marco Mereu described the move as "the embodiment of the kind of talent we want."

    Mereu's three other co-founders are chief executive Greg Selkoe, chief of merchandising and licensing Wil Eddins, and chief business development officer Clinton Sparks. Those three all previously worked at FaZe Clan, where they respectively served as President, VP of Apparel and VP of Business Development.

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    Cadence

    Kroma Wellness Founder Lisa Odenweller on Breaking Into the Nutrition Industry

    Yasmin Nouri

    Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

    Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

    Kroma Wellness Founder Lisa Odenweller
    Image courtesy of Kroma Wellness

    On this episode of Behind Her Empire, Lisa Odenweller opens up about her superfood nutrition company, Kroma Wellness, and the difficulties of breaking into the wellness industry.

    Odenweller began her career in the wellness space in 2011 when she opened a chain of superfood cafes around Southern California called Beaming Wellness.

    Read moreShow less

    Could Netflix’s Expansion Into PC Titles Help Its Foray Into the Gaming Industry?

    Samson Amore

    Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

    person gaming

    It’s been over a year since Netflix first ventured into video games. Starting with a stream of mobile titles based on its hit TV shows like “Stranger Things” or “The Queen’s Gambit,” the streaming colossus hoped that it could extend the life of its most popular properties while also making some extra cash by capitalizing on the record-breaking gaming sales earlier in the pandemic.

    Read moreShow less

    10 TikTok Gadgets That Went Viral In 2022

    Decerry Donato

    Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

    10 TikTok Gadgets That Went Viral In 2022

    Part of TikTok’s evolution over the years includes becoming another outlet for consumers to purchase popular gadgets. The app generated $821 million in global consumer spending across the App Store and Google Play in the first quarter of 2022 alone.

    And since the holiday season is among us, it’s time to get some gifts checked off your list. So here’s 10 tech gadgets that went viral on TikTok that you can buy for your loved ones.

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