Watch: Investing in Uncertain Times: Why a Reset in Valuations Could be Liberating for Founders

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

Watch: Investing in Uncertain Times: Why a Reset in Valuations Could be Liberating for Founders

A decade-long run-up in startup valuations that came to a screeching halt after the novel coronavirus froze much of the worldwide economy last month could have a silver lining for company founders.

"They can build great businesses but don't have to be chasing a growth rate," said Carter Reum, co-founder of M13. "It can be liberating. We've lived in a world the past few years where an artificially high valuation was nothing more than a vanity mark."


Reum spoke in a dot.LA webinar on the state of investing along with Kara Nortman, a partner at L.A.'s largest venture firm, Upfront Ventures.

dot.LA Strategy Session: Investing in Uncertain Times www.youtube.com

Both invest heavily in consumer companies and pointed out that a softening of direct-to-consumer companies began last year after well-documented stumbles at WeWork, Caspar, and other brands.

"There was a lot of shame around the resets in valuations and now I think that's gone," Nortman said. "I've seen that be liberating for founders."

Reum said he is excited to be able to invest in businesses he sees long-term potential in, but could not justify the lofty valuations they demanded from investors. He says now VCs and founders alike can focus more on creating sustainable companies.

"Whereas growth-at-all-costs was really cool that last few years, the coolest thing going forward is controlled growth-with-profitability," he said.

Upfront and M13 are still deploying capital but knowing their next fund could be harder to raise they are being more conservative. Nortman says Upfront is preferring to write checks in the $3 to $4 million range rather than the $10 million sums it would deploy before the crisis out of its sixth series-A fund. The firm normally invests in one new company a month, a pace that has continued.

"Things are still moving at Upfront," she said, but also added: "There's still a big question about how to price things and how to invest in people you've never met."

Nortman said even after the virus subsides there will be less travel and perhaps fewer gatherings. Asked whether her firm was still planning to host the Upfront Summit, a splashy annual conference that brings over a thousand investors and founders to L.A. each winter, Nortman said to stay tuned.

"We view the Upfront Summit as a permanent endeavor and an important element to the community," she said.

"Everyone just breathed a sigh of relief," laughed Reum.

Speakers Include:

  • Kara Nortman, partner at Upfront Ventures
  • Carter Reum, partner and co-founder of M13
  • Ben Bergman, senior reporter at dot.LA

Kara Nortman is a partner at Upfront Ventures

​Kara Nortman, Partner at Upfront Ventures 

Kara is a Partner at Upfront Ventures, the largest venture capital firm based in Los Angeles. Some of her notable investments include Parachute Home, The Wing, Fleetsmith, Stem, Territory, Strive, and Qordoba. Before Upfront, Kara co-founded the children's e-commerce company Moonfrye and also spent seven years at IAC where she co-headed the M&A group and acted as the Senior Vice President and General Manager of Urbanspoon and Citysearch. During her tenure at IAC she oversaw the initial investment in Tinder. Earlier in her career, she also spent time at Morgan Stanley, Microsoft, and Battery Ventures. She received her AB in Politics from Princeton University and her MBA from Stanford University. Kara is also a founding member of All Raise, a VC-led group dedicated to increased diversity in funders and founders and serves as an advisor to the Women's National Soccer Team Players Association. Kara resides in Los Angeles with her husband and three daughters. @upfrontvc

Carter Reum is a partner and cofounder of M13.

Carter Reum is an Investor, Entrepreneur and Author 

Carter and his brother Courtney are Partners and Co-Founders of M13, a full-service venture engine with offices in Los Angeles, New York and San Francisco. M13 executes a "founders first" focus to build and scale leading consumer technology companies. M13's holdco model consists of a $200M consumer tech fund, active support of its founding teams and a launchpad brand studio that incubates ideas into sustainable companies with partners such as P&G Ventures. With more than 80 direct investments and 16 exits, M13's prior investments total over $137B in enterprise value and includes Lyft, Pinterest, Ring, Daily Harvest, FabFitFun, Rothy's and more. The brothers began their careers at Goldman Sachs before launching their first company, VEEV Spirits, one of the fastest-growing independent brands and an early leader in sustainability and wellness. Carter is active in culture and arts as a member of the LACMA Board of Trustees, the digital advisory of The Metropolitan Museum of Art and an Executive in Residence for the City of Los Angeles. @M13Company

Ben Bergman is dot.LA's senior reporter, covering venture capital.

Ben Bergman, Senior Reporter at dot.LA 

Ben Bergman is dot.LA's senior reporter, covering venture capital. Previously he was a senior reporter/host at KPCC, a producer at Gimlet Media and NPR and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to NPR and Marketplace and has written for The New York Times. Bergman was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. He enjoys skiing, playing poker, and cheering on The Seattle Seahawks. @thebenbergman

https://twitter.com/thebenbergman
ben@dot.la
LA Tech Week 2026: Sunday’s Event Lineup

🔦 Spotlight

LA Tech Week 2026 closes Sunday with one final day of events across Los Angeles. We have organized the remaining lineup by neighborhood so you can finish the week with a few last conversations before everyone returns to their regularly scheduled inboxes.

ARTS DISTRICT

12:00 PM

CARSON

12:00 PM

CULVER CITY

9:00 AM

  • Women in Cleantech & Sustainability Hike and Network: See Details Here
    Women in Cleantech & Sustainability

6:00 PM

  • Founders pitch competition: See Details Here
    Biomorphix solutions, Nightingale regenerative

HOLLYWOOD

10:00 AM

4:00 PM

  • AI International: Film, Music Video & Micro-Drama: See Details Here
    AI International Film Festivals

MID CITY

1:00 PM

OTHER

12:00 PM

  • ORGANIC LIFE LABS™ PRESENTS THE ALIGNMENT LAB: The Science of human performance: See Details Here
    The Blue Room Collective

SANTA MONICA

8:00 AM

1:00 PM

6:00 PM

SOUTH LA

2:00 PM

  • Future Builders : Family STEM Day: See Details Here
    Black L.A. Tech Week (Community Collective)

VENICE

10:00 AM

12:00 PM

  • How to Raise Funds to Fund Any Business Using Digital Products.: See Details Here
    DN Events

VIRTUAL

5:00 PM

WEST HOLLYWOOD

3:00 PM

Each session provides unique opportunities to gain insights, network, and explore various fields of tech innovation. For updates or more event information, visit the official Tech Week calendar.

Download the dot.LA App

LA Tech Week 2026: Saturday’s Event Lineup

🔦 Spotlight

LA Tech Week 2026 heads into the weekend Saturday with more opportunities to learn, meet fellow builders and explore what is being created across the region. Browse the day’s events by neighborhood below and find the gatherings worth leaving the house for.

ARTS DISTRICT

5:30 PM

BEL AIR

5:00 PM

CULVER CITY

10:00 AM

1:00 PM

4:00 PM

DOWNTOWN

11:00 AM

2:00 PM

  • South Asians in Space, Physical AI: See Details Here
    american south asian network

5:00 PM

7:00 PM

HOLLYWOOD

8:00 PM

INGLEWOOD

10:00 PM

LONG BEACH

10:00 AM

12:00 PM

LOS FELIZ

8:30 AM

  • Griffith Observatory Hike with Longevity Cities & Don't Die LA: See Details Here
    Longevity Cities

MALIBU

5:00 PM

MARINA DEL RAY

9:30 AM

  • The Brazen Capital Walk: Connecting Women, Capital & Opportunity: See Details Here
    BrazenEra

6:00 PM

  • Build an AI workflow editor, natively in Angular: See Details Here
    Workflow Builder

SANTA MONICA

7:00 AM

  • Founders Running Club Run in Santa Monica: See Details Here
    Founders Running Club, MongoDb

9:00 AM

  • MOLTEN - Spatial hackathon (ElevenLabs, AssemblyAI, Rokoko, Datafeel...): See Details Here
    Field Lab

2:00 PM

3:30 PM

6:00 PM

7:00 PM

SOUTH LA

7:00 PM

THE VALLEY

7:30 PM

UCLA

11:00 AM

USC

9:00 AM

10:00 AM

10:30 AM

VENICE

8:00 AM

  • Open Air Health Tech: See Details Here
    Open Air Health Tech, Bowshock, Govitamins App

10:00 AM

10:30 AM

11:00 AM

12:00 PM

6:00 PM

  • Bots, Bytes & Bubbles Benefit: See Details Here
    Distinguished Minds Institute dba thinqueBytes®

VIRTUAL

9:00 AM

  • Ask a VP of Sales: Live GTM Office Hours for Early-Stage B2B Founders: See Details Here
    Kat Rucker Consulting Group

11:00 AM

WEST HOLLYWOOD

11:00 AM

  • The 10x Engineer Showed Up. The 10x Organization Didn't.: See Details Here
    Workflow Builder, Tentaro

3:00 PM

WESTSIDE

11:00 AM

2:00 PM

  • Graphic Design & Digital Printing Meetup: See Details Here
    Big Frog Custom T-Shirts & More of West LA

7:00 PM

WESTWOOD

12:00 PM

Each session provides unique opportunities to gain insights, network, and explore various fields of tech innovation. For updates or more event information, visit the official Tech Week calendar.

Download the dot.LA App

LA Tech Week 2026: Friday’s Event Lineup

🔦 Spotlight

The workweek may be winding down, but LA Tech Week 2026 is not finished yet. Friday’s events are organized by neighborhood below, making it easier to choose where to spend the day before the week shifts into its weekend programming.

ARTS DISTRICT

9:00 AM

7:00 PM

BEL AIR

10:30 AM

  • Bel Air Mansion Creative Brunch: Investors, & Artists: See Details Here
    Amino Capital

BEVERLY HILLS

8:00 AM

  • Founders & Builders: Morning Walk/Run + Coffee Meetup: See Details Here
    FitMatchLA
  • Music-Tech : Move with the Global Ikon & Lululemon: See Details Here
    The Global Ikon

8:00 PM

BRENTWOOD

8:30 AM

CULVER CITY

8:30 AM

  • Where, not How: a Roundtable on Scaling AI Adoption: See Details Here
    Mellonhead, Gamma

11:30 AM

4:00 PM

DOWNTOWN

12:30 PM

  • Rocket Launch: A USC Builders Night by TroyLabs: See Details Here
    TroyLabs - USC's premier startup accelerator

1:00 PM

2:00 PM

  • Inner Alignment: Experience Self-trust in Navigating Complexity: See Details Here
    Meridian Collective

2:30 PM

  • From Story to Revenue: How AI Is Reshaping Microdrama: See Details Here
    Storyverse, Soulscape

3:00 PM

  • Reinventing AI Infrastructure: See Details Here
    Karmel Capital, The University of Michigan Ross School of Business

5:00 PM

  • Built Different: Outliers, Underdogs and the Next Breakout: See Details Here
    Forty.5 Capital Ventures

5:30 PM

6:00 PM

  • The Music AI Can't Hear: What's Actually Missing from the Future of Sound: See Details Here
    Motif

6:30 PM

  • HR & PEOPLE LEADERS ROOFTOP HAPPY HOUR . Leadership Signals: See Details Here
    Speech & Mind

EL SEGUNDO

7:00 PM

HOLLYWOOD

10:00 PM

HOLLYWOOD HILLS

12:00 PM

  • Early stage co-founder matching: Virtual Speed Networking: See Details Here
    Kept

INGLEWOOD

7:00 PM

MARINA DEL RAY

3:00 PM

  • South Asians Shaping Digital Media: See Details Here
    american south asian network

7:00 PM

  • Tech Industry Speed Networking Marina Del Rey: See Details Here
    Los Angeles Fun Events
  • The New Wave: The Future of Hollywood In the Age of AI: See Details Here
    american south asian network

MID CITY

8:00 AM

OTHER

8:30 AM

  • Wedbush Ventures x Women in Product Breakfast: See Details Here
    Wedbush Ventures

10:00 AM

12:00 PM

2:30 PM

5:00 PM

  • Get Wired with Senra Systems!: See Details Here
    Senra Systems, Lowercarbon, Stifel

6:00 PM

6:30 PM

7:00 PM

PASADENA

12:00 PM

4:00 PM

  • Pasadena Ascends: VIP Closing Reception, Hosted by Wedbush: See Details Here
    Innovate Pasadena

PLAYA VISTA

10:00 AM

  • AI LAX Summit - Culture meets AI: See Details Here
    Governlayer.AI, AILAXSUMMIT.com, Google

6:00 PM

SANTA MONICA

8:15 AM

8:30 AM

  • Silicon Beach Volleyball Social: See Details Here
    Holland & Knight, JP Morgan, Mucker Capital

10:00 AM

  • Gen AI Observability for Engineering Leaders: See Details Here
    Amazon Web Services

11:00 AM

1:00 PM

  • Future of Photography : Discussing the future of image capture and IP protection. Cigar Lounge: See Details Here
    VICEVERSA EDITIONS
  • Self-Host Frontier AI: Running Open-Weight Models on AWS: See Details Here
    Amazon Web Services

3:00 PM

5:00 PM

  • Gold House x Speedrun Investors Social: See Details Here
    Gold House Ventures, a16z Speedrun

5:30 PM

  • The Autonomous Playbook: Scaling Revenue faster with AI.: See Details Here
    GrupaAI

6:00 PM

7:00 PM

8:00 PM

SUNSET

7:00 PM

UCLA

6:00 PM

  • The Builder's Lounge - Jazz Bar Demo Night with VEST x Cognition: See Details Here
    VEST at UCLA

USC

Fri, Oct 16 · 5:00pm — Sun, Oct 18 · 5:00pm

Fri, Oct 16 · 5:00pm — Sat, Oct 17 · 5:00pm

VENICE

7:30 AM

9:00 AM

  • Content in Tech: Coffee & Creators: See Details Here
    Narrative Content Studio, YT Jobs

11:00 AM

12:00 PM

  • What REALLY Happens After You Raise (But No One Talks About) - Funded Founder Lunch @: See Details Here
    Grow Through Story

2:00 PM

4:00 PM

5:00 PM

  • Sell before you build: See Details Here
    USC Entrepreneurship and Venture Management Association

6:00 PM

  • A16Z | ElevenLabs - Official Afterparty: See Details Here
    ElevenLabs, a16z Speedrun

7:00 PM

VIRTUAL

9:00 AM

  • Ask a VP of Sales: Live GTM Office Hours for Early-Stage B2B Founders: See Details Here
    Kat Rucker Consulting Group

11:00 AM

  • Vibe Marketing in the Age of AI Agents: Live Workshop: See Details Here
    Juliet AI, Inc.

1:00 PM

2:00 PM

WEST HOLLYWOOD

11:00 AM

7:00 PM

  • NO HUMAN, NO CREATIVITY? Who Creates Culture Now?: See Details Here
    xVibe AI, HFE Events

WESTWOOD

9:00 AM

  • UCLA Tech + Society Conference: See Details Here
    Easton Technology Management Center

Each session provides unique opportunities to gain insights, network, and explore various fields of tech innovation. For updates or more event information, visit the official Tech Week calendar.

Download the dot.LA App

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