Get in the KNOW
on LA Startups & Tech
X
Image from Shutterstock
One Card to Rule Them All: LA Metro’s Experiment in a Universal Transit Wallet
Maylin Tu
Maylin Tu is a freelance writer who lives in L.A. She writes about scooters, bikes and micro-mobility. Find her hovering by the cheese at your next local tech mixer.
L.A. Metro is launching the largest experiment in the U.S. to provide 2,000 residents with a seamless transportation payment platform spanning public and private systems.
The agency is opening up applications for its mobility wallet as part of its universal basic mobility (UBM) pilot, helmed by L.A.’s Department of Transportation (LADOT). Metro is seeking applicants from South Los Angeles to apply by November 1. After applicants are selected, the first phase of the pilot will begin within the next few months.
One thousand participants will receive prepaid debit cards which the city will replenish with $150 per month ($1,800 total over the course of a year) to spend on multimodal transportation options in the program’s first phase. The debit card can be used to pay for Metro bus and rail, Metro Micro and 26 municipal transit agencies across L.A. County, as well as private mobility options including shared e-scooters and e-bikes, car share, ride-hailing and taxis. Participants can use funds to pay for rides from companies like Uber or Lyft, but not for personal car expenses such as gas or repairs.
In the second phase set to launch in early 2023, payment will be integrated into L.A.’s TAP card. According to Metro’s The Source, the agency was seeking private mobility operators to integrate with TAPforce, a platform providing “a seamless payment option” for multiple forms of transportation. Metro has yet to announce which private mobility companies will be integrated into TAP for phase two.
One-in-five low-income residents who ride transit don’t own a smartphone. For that reason, Metro plans to provide 200 participants with cell phones and data plans, in addition to the $150 subsidy, according to LADOT Spokesperson Colin Sweeney. The application process for receiving a phone and data plan will take place in-person.
Roughly 30% of the 370,000 residents in South L.A. live below the poverty line, according to LADOT. Studies have shown that low-income households spend a greater percentage of income (28.8%) on transportation compared to wealthier households (9.5%). The goal of the UBM pilot is to provide underserved Angelenos greater access to mobility and economic opportunities.
The agency announced the program in April with components including EV charging stations, workforce training programs, a free EV shuttle, upgrades to bus and cycling infrastructure and an “e-bike library,” which would let users checkout e-bikes.
Funding for the project comes from a $13.8 million grant from the California Air Resources Board and an additional $4 million from the city’s unappropriated balance (UB) fund.
To date, the only parts of the program in operation are the workforce development programs offered by the Los Angeles Cleantech Incubator and Los Angeles Trade Technical College, according to LADOT.
Oakland piloted a universal basic mobility program in 2020, in which 500 residents received $300 total (A second phase beginning next month will include 1,000 participants); Bakersfield is piloting a program for 100 disadvantaged youth ages 18 to 24, and Pittsburgh’s 50-person UBM experiment just launched in August.
If South L.A.’s pilot is successful, the city hopes to expand it to the rest of L.A.
“The idea would be, ‘How do we roll it out around the city and then the county?” said Eli Lipmen, executive director of Move LA. “The goal is to stand it up and figure out the mechanics of it.”
From Your Site Articles
- LADOT UBM | LADOT ›
- California Unveils Its Digital Vaccination Record - dot.LA ›
- LA Metro Is Launching a Universal Pass Pilot Program - dot.LA ›
- ‘It’s Too F*&*@! Hard To Ride California Transit’: Agencies Like LA Metro Are Trying To Build a Single Platform For Payment - dot.LA ›
- How LA Metro, Other Agencies Want to Make It Easier to Pay - dot.LA ›
- Will L.A. Bus Riders Finally Get the Shelters They Need? - dot.LA ›
- Will L.A. Bus Riders Finally Get the Shelters They Need? - dot.LA ›
Related Articles Around the Web
Maylin Tu
Maylin Tu is a freelance writer who lives in L.A. She writes about scooters, bikes and micro-mobility. Find her hovering by the cheese at your next local tech mixer.
⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech
09:58 AM | October 18, 2024
🔦 Spotlight
Happy Friday Los Angeles,
The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.
The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.
For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.
While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.
The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.
Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.
As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:
For updates or more event information, visit the official Tech Week calendar.
🤝 Venture Deals
LA Companies
- Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more
- Hello Cake, a sexual wellness and health brand, raised an $18M Series B funding round led by Silas Capital and Strand Equity and acquired Trigg Laboratories, a Las Vegas-based company, to expand its product line and market presence. - learn more
- Horizon Surgical Systems, a microsurgical robotics company, has raised a $30M Series A funding round led by ExSight Ventures to advance its platform, fund first-in-human studies, and expand its team to drive further innovation. - learn more
- Terray Therapeutics, a biotech company using generative AI to develop small-molecule therapeutics, raised $120M in a Series B funding round led by Bedford Ridge Capital and NVentures, to advance it’s internal programs to clinical trials and further develop its AI-driven platform, tNova. - learn more
LA Venture Funds
- Finality Capital Partners participated in a $2.85M seed round for Blockcast, a decentralized content delivery network focused on lowering streaming costs and enhancing quality for digital media providers. - learn more
- Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
- StoryHouse Ventures participated in a $3M seed round for Parakeet Health, a generative AI company dedicated to enhancing patient engagement for healthcare providers - learn more
- Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more
Read moreShow less
Big Wins: Dodgers Take the Title ⚾, ChatGPT Levels Up🚀
06:54 AM | November 01, 2024
🔦 Spotlight
Happy Friday, LA! It’s been a week of big wins, on and off the field. 🎉
⚾️ First up, let’s talk Dodgers. With a thrilling 7-6 comeback victory over the Yankees in Game 5, the Dodgers clinched their eighth World Series title, their first since 2020. The city is buzzing, and fans are ready to celebrate! A parade kicks off this morning at 11 a.m., starting at City Hall and winding down to Flower Street, with a ticketed celebration at Dodger Stadium for those wanting to keep the festivities going.
Image Source: Dodgers
💻 Meanwhile, in the tech, OpenAI just rolled out a game-changing update for ChatGPT. Plus and Enterprise users can now access real-time internet search, powered by Microsoft Bing, bringing ChatGPT's responses fully up-to-date. This means users can now ask about the latest news, hotspots, or recent LA startup announcements, and ChatGPT will pull in fresh, relevant answers directly from the web. Previously limited to information up to 2021, ChatGPT’s new browsing capabilities make it a valuable digital assistant for anyone needing real-time insights in fast-paced industries like tech and entertainment.
Image Source: ChatGPT
🔍 The real-time search feature also includes “Browse with Bing,” allowing ChatGPT to source information from multiple sites for detailed answers to complex questions. Whether you’re exploring the latest venture capital trends in LA or curious about the best local spots, ChatGPT’s new browsing power helps you stay ahead with the latest info. This leap forward in AI functionality makes ChatGPT even more versatile and powerful for everyone, from business owners to everyday users.
From the Dodgers’ World Series win to OpenAI’s latest ChatGPT update, there’s a lot to celebrate in LA this week. Here’s to champions, innovation, and a city that’s always pushing boundaries. 🌆✨
🤝 Venture Deals
LA Companies
- Final Boss Sour, a Los Angeles-based gaming-themed snack company specializing in healthier sour snacks, has raised a $3M Seed funding round led by Science Inc. to expand its product offerings and operational capabilities. - learn more
LA Venture Funds
- Smash Capital led a $50M Series B round for Read AI, a productivity-focused AI company, bringing its total funding to $81M. The company offers a platform that enhances meeting efficiency through features like note-taking, summarization, and transcription. Additionally, Read AI introduced "Read AI for Gmail," a free Chrome extension that integrates information from various applications, reducing the need to switch between apps. The funds will be used to increase the company's headcount in engineering, data science, and business teams. - learn more
- Distributed Global participated in a $25M funding round for Nillion, a company that provides decentralized privacy solutions designed to secure sensitive data using advanced technologies like secure multi-party computation. - learn more
- Alexandria Venture Investments and Tachyon Ventures participated in a $115M Series A funding round for Axonis Therapeutics, a Boston-based biotechnology company developing innovative medicines targeting KCC2, a key mediator of brain inhibition, to treat neurological disorders. - learn more
- Act One Ventures participated in a $5M Seed funding round for Latii, a construction materials supply chain startup, to enhance its platform that connects contractors with suppliers, aiming to streamline procurement processes and reduce costs in the construction industry. - learn more
- F4 Fund participated in a $3M Seed funding round for Final Boss Sour, a Los Angeles-based gaming-themed snack company specializing in healthier sour snacks. - learn more
- SmartGateVC participated in a pre-seed funding round for Ritual Dental, a company revolutionizing dental care by integrating advanced technology and microbiome science to provide personalized, preventive treatments. - learn more
Read moreShow less
RELATEDTRENDING
LA TECH JOBS