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One Card to Rule Them All: LA Metro’s Experiment in a Universal Transit Wallet
Maylin Tu
Maylin Tu is a freelance writer who lives in L.A. She writes about scooters, bikes and micro-mobility. Find her hovering by the cheese at your next local tech mixer.
L.A. Metro is launching the largest experiment in the U.S. to provide 2,000 residents with a seamless transportation payment platform spanning public and private systems.
The agency is opening up applications for its mobility wallet as part of its universal basic mobility (UBM) pilot, helmed by L.A.’s Department of Transportation (LADOT). Metro is seeking applicants from South Los Angeles to apply by November 1. After applicants are selected, the first phase of the pilot will begin within the next few months.
One thousand participants will receive prepaid debit cards which the city will replenish with $150 per month ($1,800 total over the course of a year) to spend on multimodal transportation options in the program’s first phase. The debit card can be used to pay for Metro bus and rail, Metro Micro and 26 municipal transit agencies across L.A. County, as well as private mobility options including shared e-scooters and e-bikes, car share, ride-hailing and taxis. Participants can use funds to pay for rides from companies like Uber or Lyft, but not for personal car expenses such as gas or repairs.
In the second phase set to launch in early 2023, payment will be integrated into L.A.’s TAP card. According to Metro’s The Source, the agency was seeking private mobility operators to integrate with TAPforce, a platform providing “a seamless payment option” for multiple forms of transportation. Metro has yet to announce which private mobility companies will be integrated into TAP for phase two.
One-in-five low-income residents who ride transit don’t own a smartphone. For that reason, Metro plans to provide 200 participants with cell phones and data plans, in addition to the $150 subsidy, according to LADOT Spokesperson Colin Sweeney. The application process for receiving a phone and data plan will take place in-person.
Roughly 30% of the 370,000 residents in South L.A. live below the poverty line, according to LADOT. Studies have shown that low-income households spend a greater percentage of income (28.8%) on transportation compared to wealthier households (9.5%). The goal of the UBM pilot is to provide underserved Angelenos greater access to mobility and economic opportunities.
The agency announced the program in April with components including EV charging stations, workforce training programs, a free EV shuttle, upgrades to bus and cycling infrastructure and an “e-bike library,” which would let users checkout e-bikes.
Funding for the project comes from a $13.8 million grant from the California Air Resources Board and an additional $4 million from the city’s unappropriated balance (UB) fund.
To date, the only parts of the program in operation are the workforce development programs offered by the Los Angeles Cleantech Incubator and Los Angeles Trade Technical College, according to LADOT.
Oakland piloted a universal basic mobility program in 2020, in which 500 residents received $300 total (A second phase beginning next month will include 1,000 participants); Bakersfield is piloting a program for 100 disadvantaged youth ages 18 to 24, and Pittsburgh’s 50-person UBM experiment just launched in August.
If South L.A.’s pilot is successful, the city hopes to expand it to the rest of L.A.
“The idea would be, ‘How do we roll it out around the city and then the county?” said Eli Lipmen, executive director of Move LA. “The goal is to stand it up and figure out the mechanics of it.”
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Maylin Tu
Maylin Tu is a freelance writer who lives in L.A. She writes about scooters, bikes and micro-mobility. Find her hovering by the cheese at your next local tech mixer.
MaryRuth Ghiyam on Getting Out of Debt and Making a Profitable Wellness Brand
10:10 AM | April 04, 2022
Courtesy of MaryRuth Ghiyam
On this episode of Behind Her Empire, founder and CEO MaryRuth Ghiyam talks about her family-friendly wellness brand, getting out of $700,000 in debt and the advice she gives about life.
MaryRuth Ghiyam began her journey into the health and wellness industry after two traumatic events. She lost her father at 12 years old and her brother not long after when he was 17, both from similar heart conditions. That experience sent her on a course toward becoming a health coach.
“I was 20 years old at that time, where it was just my mom and I and I had lost my dad, but also losing a child or losing someone very young is a different experience. And so I'm definitely the person that cries during every movie. I really have a lot of empathy for things that people go through all the time,” said Ghiyam.
Ghiyam’s father had left them with a successful lumber business that her mother helped build into a 300-employee powerhouse, but the 2008 financial crisis—and the slowdown in housing construction that followed—deeply hurt the company. They had to close the business and were left with $700,000 in personal debt, Ghiyam said. It took her and her mother seven years to pay back that debt with interest that reached 8% or 9%.
“I was able to get out of debt from taking care of people in the business I have today… I care a lot about what I was saying about women's financial empowerment, and no better experience than those seven years of my life and starting this business and allowing this business to be profitable from day one,” said Ghiyam.
Ghiyam started her private nutrition business in 2015, working one-on-one with clients to improve their health. As she struggled to find supplements to recommend that wouldn't cause her clients nausea on an empty stomach, Ghiyam decided to try to concoct her own.
She made a small batch of a sugar free raspberry liquid morning multivitamin, which became the basis of her brand: MaryRuth Organics.
Her mom and husband were the company’s first employees, Ghiyam also made a point to not hire any employees for the first four years. Her struggle with the lumber business informed how she started her company.
“My mom and I never hired any employees, instead of spending, you know, $50,000 in an employee, we took that money and then launched another product and then launched another product. And that really allowed us to have that financial freedom and stability of not spending any money that we didn't have,” said Ghiyam.
Her experiences with debt and loss have given her a unique perspective on starting a business. Ghiyam said she often gives colleagues and friends going through challenges one key piece of advice:
“Everyone overestimates what they can do in one year and underestimate what they can do in 10 years,” she said.
Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.
dot.LA Engagement Fellow Joshua Letona contributed to this post.
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Yasmin Nouri
Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.
Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.
Momentum in Motion: IPOs, Partnerships, and Innovation
01:58 PM | December 13, 2024
🔦 Spotlight
Happy Friday, Los Angeles!
Last week, we dove into some of the major moves shaping LA’s tech scene, from ServiceTitan’s IPO ambitions to Anduril’s AI advancements. This week, the story continues with new milestones and updates that reveal how quickly the landscape is evolving. Here’s what’s happening now:
ServiceTitan’s IPO: A Fintech Spark
ServiceTitan’s initial public offering has proven to be a resounding success.The Glendale-based company priced its IPO at $71 per share, significantly above the anticipated range of $52 to $57. On its first trading day, shares opened at $101 and closed at $101.20, marking a 43% increase and valuing the company at nearly $9 billion. This impressive debut underscores ServiceTitan’s growing influence in the trades software space and signals a potential trend for other fintech leaders to watch closely. Read more about ServiceTitan's IPO success here.
Anduril Industries: Expanding the Horizon
We recently covered Anduril’s groundbreaking partnership with OpenAI, emphasizing the growing role of AI in defense. This week, Anduril continues to make headlines with new developments and collaborations that underscore its commitment to reshaping national security and autonomous technology:
- Partnership with Palantir:Anduril and Palantir are teaming up to accelerate AI capabilities in defense. Together, they aim to integrate Palantir’s advanced data analytics with Anduril’s autonomous systems, creating a platform capable of delivering actionable intelligence in real time. This partnership is expected to enhance battlefield decision-making, reduce operational risks, and maintain U.S. leadership in defense technologies. Read more about the partnership here.
- Dive XL Autonomous Submarine: Anduril’s Dive XL submarine is setting new standards for maritime autonomy. This long-endurance unmanned vehicle can operate in harsh underwater environments for extended periods, providing capabilities for intelligence gathering, surveillance, and reconnaissance. With its modular design, Dive XL supports a range of payloads, making it a versatile asset for maritime security. Learn more about Dive XL here.
- Archer VTOL Aircraft Partnership: Anduril’s collaboration with Archer Aviation is pushing the boundaries of autonomous flight technology. This partnership leverages Archer’s expertise in vertical takeoff and landing (VTOL) aircraft to complement Anduril’s advanced defense systems. By integrating Anduril’s cutting-edge AI capabilities with Archer’s innovative designs, the companies aim to create next-generation solutions for tactical military operations. This partnership reflects a shared commitment to innovation and positions both companies as leaders in reshaping the future of aerial defense. Details about the partnership are available here.
Writers Guild Challenges AI in Hollywood
The Writers Guild of America (WGA) continues its efforts to address the growing influence of AI in entertainment. In recent negotiations, the Guild has pushed for clear boundaries on the use of generative AI in scriptwriting, emphasizing the need to protect writers’ rights and creative integrity. As the industry grapples with the implications of this technology, the WGA’s stance highlights an ongoing effort to balance innovation with fairness in Hollywood. Read more about the Guild’s actions here.
Our thoughts are with the residents of Malibu as they face wildfires fueled by Santa Ana winds, which have displaced many and disrupted communities, including Pepperdine University. For resources during emergencies, explore ourguide to the top tech apps for natural disasters, highlighting tools to support preparation and safety.
From tech breakthroughs to creative industry challenges, the region’s innovation engine shows no signs of slowing. As 2024 approaches, one thing is clear: the momentum isn’t slowing down.
✨ Featured Event ✨
2024 PledgeLA Catalyst Awards
Image Source: Instagram: PledgeLA
Catalyst Awards to Honor Inspiring Entrepreneurs and Emerging Managers in Venture Capital, Catalysts Improving Access to Capital Across Los Angeles
PRINCIPALS AND HOSTS: The Annenberg Foundation and PledgeLA, the initiative launched in 2018 by the Annenberg Foundation and the City of Los Angeles to promote equity and increase access to capital for L.A.-based startups and investors from underrepresented backgrounds.
WHEN: Wednesday, December 18, 2024 at 5:30 p.m. PST.
WHERE: Register to See Address Los Angeles, California
🤝 Venture Deals
LA Venture Funds
- Alpha Edison led a $27M Series A funding round, joined by Acre Venture Partners, ReMY, among others, for One Bio, a UC Davis spinoff based in California that is developing biotech solutions to bridge the dietary fiber gap, with plans to scale production and expand its product offerings. - learn more
- Gideon Strategic Partners participated in a $110M Series C funding round for Capstan Medical, a Santa Cruz-based company developing robotics technology for heart disease treatment, with the funds aimed at advancing clinical trials and preparing for commercialization. - learn more
- Alexandria Venture Investments participated in a $75M financing round to support the formation of nChroma Bio, a new biotechnology company created through the merger of Chroma Medicine and Nvelop Therapeutics, focused on advancing gene-editing therapies for genetic blood disorders. - learn more
- Riot Ventures led a $10.1M Seed funding round for Deterrence, a company developing automated solutions for energetics production, including explosives and propellants, with participation from Impatient Ventures and others, to scale its technology, improve manufacturing efficiency, and meet growing industry demands. - learn more
- Chapter One Ventures participated in a $12M Series A funding round for Hyperbolic, a San Francisco-based AI company specializing in predictive analytics for supply chain optimization, with plans to use the funds to enhance its technology platform and expand its team. - learn more
- Blue Bear Capital participated in a $35M Series C financing round for Raptor Maps, a Boston-based company that provides software solutions for solar asset management. The funds will be used to enhance their AI-driven platform, expand global operations, and support the growing needs of the renewable energy industry. - learn more
- Behind Genius Ventures and Night Ventures, among others, participated in a $3M Pre-Seed funding round for Moldco, a Boston-based company providing digital, evidence-based care, treatments, and lab testing to help individuals reclaim their health from mold toxicity, with plans to use the funds to expand operations nationwide in 2025. - learn more,
- Regeneration.VC co-led a €8M Series A funding round for Orbisk, a Netherlands-based company that develops AI-powered food waste monitoring systems for the hospitality industry, with plans to use the funds to expand internationally and enhance their technology platform - learn more
- Mucker Capital participated in a $17M Series A funding round for Ask Sage, an Arlington, VA-based company offering a generative AI platform for government and commercial sectors, with plans to use the funds to expand its AI capabilities, drive growth, and increase its workforce. - learn more
- Magnify Ventures participated in a $8M Series A funding round for MiSalud Health, digital health platform offering affordable, same-day bilingual telehealth consultations in Spanish and English to better serve Hispanic communities in the U.S. and Mexico. With a focus on improving access for Spanish-speaking individuals, the company aims to address the growing demand for culturally and linguistically appropriate healthcare solutions as the Hispanic population continues to expand rapidly in the U.S.. - learn more
LA Exits
- Elios Vision, a company specializing in innovative glaucoma treatment technologies, has been acquired by Bausch + Lomb to strengthen its portfolio in addressing the needs of glaucoma patients. The acquisition brings Elios Vision's cutting-edge solutions into Bausch + Lomb's comprehensive eye health offerings, expanding its capabilities to provide advanced care for this critical condition. - learn more
- OceanX, a provider of subscription-focused fulfillment and logistics solutions, has been acquired by Cart.com to enhance its end-to-end e-commerce platform and expand its capabilities in subscription management and order fulfillment. - learn more
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