LA‘s Bus Stop Redemption

Maylin Tu
Maylin Tu is a freelance writer who lives in L.A. She writes about scooters, bikes and micro-mobility. Find her hovering by the cheese at your next local tech mixer.
LA‘s Bus Stop Redemption
Christian Gutierrez

Last year, the city of Los Angeles approved a new bus shelter contract with Tranzito-Vector after a 20-year contract that shorted the city over 600 bus shelters and $70 million in advertising revenue. According to a 2012 audit by the city controller, the last contract failed because of a combination of NIMBYism and bureaucratic red tape.

Now, L.A. — the city that puts its cars and their drivers above all else— has an opportunity to prioritize bus riders, and by extension, promote racial and social equity. As the contract wends its way through city hall, delayed by bureaucracy once again, questions remain about whether the city can meet its goals.

Will L.A. bus riders finally get the bus stops (and shade) that they need?


New leadership may spell hope for bus riders

Evan Xie

Less than 25% of bus stops in Los Angeles provide shade for bus riders, leaving a group composed primarily of low-income people of color vulnerable to extreme heat.

In L.A., bus stops are managed not by L.A. Metro or by the L.A. Department of Transportation, but by StreetsLA (formerly the bureau of street services), the division within the Department of Public Works that oversees sidewalks, street trees and medians.

Since the new contract was approved in September, things have changed at city hall. The city elected its first Black woman mayor, Karen Bass, former council president Nury Martinez was ousted after she made racist comments and four districts elected new councilmembers.

In the current landscape, bus shelters may have gained traction. In his first city council meeting in December, new Councilmember Hugo Soto-Martinez drafted a motion instructing StreetsLA to study how to place shelters at every bus stop in the 13th district.

If only it were that easy.

It’s One Bus Shelter, Michael -What Could It Cost?

The new contract, the Sidewalk and Transit Amenities Program (STAP) is projected to bring 3,000 new shelters and 450 shade structures to the city by 2028.

In the previous contract, L.A. did not foot the bill for the bus shelters — the capital costs and maintenance fell to the previous contractor in return for the right to place advertising in the public-right-of-way. But now, for a bigger share of the revenue — 60.5% versus 20% — the city is paying all capital expenses.

Currently, StreetsLA estimates that it will cost about $380 million total to implement STAP, up from the $237 million estimated in 2021. In five years (just in time for the 2028 Olympics), if things go according to plan, L.A. will have a total of 3,000 shelters versus the 1,870 it has today.

“At the end of the rollout period — which is going to extend into 2028, minimally — we hope that we’re going to have shade structures at least 3,450 locations,” said Lance Oishi, contract administrator for STAP.

It’s an ambitious goal. And it’s still unclear where the money will come from. In City Council’s February 8 public works committee meeting, Oishi said that STAP currently has $114 million in funds in place, including a $30 million loan from the public works trust fund and $53 million as part of L.A. Metro’s North San Fernando Valley BRT project.

The $30 million StreetsLA hopes to receive soon is enough to build 180 shelters and do site work for 240 additional shelters in the first year.

The first 180 shelters will replace existing shelters along transit corridors to drive ad revenue, while the 240 sites will be in locations without existing shelters. StreetsLA is using five criteria to determine prioritization of new shelter locations: transit ridership, heat exposure, equity-focused communities, job and school access and bus wait times.

It’s a big investment for a bigger payday. The city estimates that it will earn up to $500 million over the course of the contract — with the addition of new digital advertising — with $90 million guaranteed from Tranzito-Vector.

Christian Gutierrez

Where the curb meets red tape

While the new contract eliminates the bureaucratic red tape of the past — shelter locations go through a two-step versus 16-step approval process — new construction on L.A.’s crumbling sidewalks is its own challenge.

More than half of the cost of building bus shelters doesn’t come from the cost of materials or construction but from preparing the site.

“We know that 95% of our bus stop sidewalks are not ADA compliant,” said Oishi. “That means that we have to basically rip out the sidewalks, kind of re-engineer them so they meet ADA from a grading perspective.”

For 450 bus stop locations that can’t accommodate a shelter due to space requirements or a “perfect storm of tree wells, fire hydrants, streetlight poles [and] utility poles,” StreetsLA hopes to install shade structures, added Oishi.

Plan to flail

Advocates say that bus shelters are merely one example of a larger problem in L.A. — the lack of a multi-year capital infrastructure plan laying out how the city will spend its transportation and public works funds. Currently, eleven different city agencies work in the public right-of-way, managing everything from bus stops to street trees to sidewalks to bike lanes.

“It’s like doing a 500 piece puzzle when you don’t even have the cover image,” said Jessica Meaney, executive director of Investing in Place, a nonprofit advocating for greater policy and spending transparency in the public right-of-way.

Bus shelters are not paid for out of the city’s general fund, which means StreetsLA must cobble together multiple sources of federal, state and city funding.

Perhaps bus shelters will be the vanguard in the fight for greater oversight in how L.A. spends its public works dollars. In the committee meeting, Councilmember Nithya Raman called for StreetsLA to create a public-facing dashboard showing how shelters are prioritized to meet equity goals.

Using Bus Shelter Revenue to Pay for Bus Shelters

With the new focus on equity, there is a proposal in committee for funding shelters using money generated from STAP advertising revenue. Currently, the money generated is split 50-50 between L.A.’s general fund and 15 council offices. Under a new initiative, RAISE (Reinvestment in Accessibility, Infrastructure and Streetscape Enhancements), council offices will continue to receive the same share of revenue as in the past ($200,000 annually), but any additional revenue will go back into funding bus shelters, staffing for STAP and other transit improvements.

Christian Gutierrez

Bus shelters when?

Currently, StreetsLA and Tranzito-Vector are awaiting city approval of the $30 million public works trust fund loan to start fabrication of the shelters. To be approved, the City Administrative Officer (CAO) must first review an Executive Directive No. 3 (ED3) report (first instituted by Mayor Villaraigosa in 2005) submitted by StreetsLA, and then the report must be approved by Mayor Bass’ office.

“The ED3 report is currently in our [o]ffice under review,” said assistant city administrative officer Yolanda Chavez in an email. She added that the CAO’s office will draft a recommendation report to send to the mayor within a few weeks. Mayor Bass can waive the report but so far has not done so.

Meanwhile, the projected rollout for new shelters has been pushed from late July, to August, to currently, late fall, according to StreetsLA.

“I can understand that the scale of doing bus shelters given the number of stops is really daunting,” said Madeline Brozen, deputy director of the UCLA Lewis Center for Regional Policy Studies and co-author of a new study on the lack of shelters in L.A. County. “But bus shelters aren't just a ‘nice to have,’ this is really [about] protecting people's health and welfare and it’s important to think about the public health benefits as they're figuring out how to address the disparity.”

Billion-Dollar Milestones and Snapchat’s New Features

🔦 Spotlight

Happy Friday Los Angeles!

This week’s spotlight showcases LA’s thriving tech scene, featuring Snapchat’s latest feature updates and two local startups Liquid Death and Altruist, making TechCrunch’s Unicorn List for 2024.

Image Source: Snap

Snapchat’s recent fall updates bring fresh features, including a new iPhone camera shortcut for instant snaps, Halloween-inspired AI-powered Lenses, and Bitmoji costumes inspired by Mean Girls and Yellowstone. Bitmoji stickers now reflect trending Gen-Z expressions like “slay” and heart symbols for added flair in chats. Plus, the “Footsteps” feature on Snap Map allows users to track their past adventures privately, adding a nostalgic touch.

Image Source: Liquid Death

ICYMI, two LA startups joined the Unicorn Club—achieving valuations over $1 billion. Liquid Death, based in Santa Monica, is a canned water company with edgy branding and a humorous sustainability focus. Known for viral marketing and brand partnerships, it redefines bottled water as a lifestyle brand and environmental statement. In March, Liquid Death closed $67 million in strategic financing, raising its total funding to over $267 million and valuing it at $1.4 billion.

Image Source: Altruist

Altruist, a Culver City-based fintech platform, offers financial advisors streamlined tools to better serve their clients. With a user-friendly investment and account management platform, Altruist has gained strong traction in the finance world. In May, it announced a $169 million Series E funding round, bringing its total funding to over $449 million and earning a valuation of $1.5 billion.

Together, Liquid Death and Altruist exemplify LA’s capacity for innovation across diverse sectors, from lifestyle branding to fintech. Whether reshaping financial tools or redefining sustainable branding, these companies showcase LA’s unique entrepreneurial spirit. Go LA!

Check out TechCrunch’s 2024 Unicorn List here. And don’t miss Snapchat’s latest features—perfect for adding some fun, connection and maybe a few selfies this weekend!


🤝 Venture Deals

LA Companies

  • Freeform, a company bringing AI to metal 3D printing, raised $14M in funding from NVIDIA’s NVentures and AE Ventures to further develop its AI-powered 3D printing technology for industrial-scale production. - learn more
LA Venture Funds
  • Anthos Capital participated in a $70M Series D round for Carbon Robotics, which develops AI-powered robotics for precision agriculture, and the funding will be used to accelerate the growth of its autonomous weeding technology. - learn more
  • Anthos Capital participated in a $3.5M seed round for Plasma Network, aimed at expanding access to USDT stablecoins on the Bitcoin network, with the investment supporting the network’s growth and efforts to enhance stablecoin accessibility through the Lightning Network. - learn more

LA Exits


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      ⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

      🔦 Spotlight

      Happy Friday Los Angeles,

      The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

      The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

      For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

      While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

      The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

      Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

      As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

      For updates or more event information, visit the official Tech Week calendar.


      🤝 Venture Deals

      LA Companies

      • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

      LA Venture Funds
      • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
      • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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        🌴🧑‍💻 Your Guide to LA Tech Week 2024

        🔦 Spotlight

        Happy Friday Los Angeles,

        As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


        What to Look Forward To

        Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

        Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

        Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

        Plan your week with the daily lineup, organized by location for easy navigation:

        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!!


        🤝 Venture Deals

        LA Companies

        • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
        • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

          LA Venture Funds
          • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
          • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
          • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


            LA Exits

            • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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