Techstars LA Class of 2020; What It's Like to Run an Accelerator During a Pandemic

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

Techstars LA Class of 2020; What It's Like to Run an Accelerator During a Pandemic

When the founders who lead the ten young startups selected for the 2020 Techstars LA class begin their three month accelerator program Monday, they won't be gathering in the Mid-Wilshire office and shaking hands as every other class has done. Like the rest of us, they will be working at home because of the coronavirus. Dinners, meetings, socializing, and mentoring sessions will all be online.

"A big part of the magic of the program is the relationships that are from proximity and from everyone working together in the same space and so what we're doing is we're endeavoring to create as much as that connection in the virtual world as possible," said Anna Barber, managing director of Techstars LA.


Barber is a big fan of Post-it notes and remembers several occasions where she's helped a founder arrive at an epiphany during a whiteboard session. That will not be possible this time around, but Barber wanted to try to replicate the experience as much as possible, so last week she and program manager Alex Karevoll rented a U-Haul truck and delivered whiteboards, Post-its, markers, and snacks to the new class, crisscrossing the city from Santa Monica to Encino and East L.A.

"We wanted to bring the Techstars experience to people at home," said Barber. "It was cool to see the different parts of L.A. that people are coming from."

Coronavirus means many elements of Techstars will be different this year, though the basics remain the same; Ten startups will receive three months of intensive mentoring and then present at a Demo Day in October (which Barber still hopes will be in-person). Techstars invests $120,000 for a 6% cut of equity.

Techstars LA companies have gone on to raise an average of more than $2 million of outside capital after the program. Standouts from the previous three classes include Slingshot Aerospace, Blue Fever, Stackin, Fernish, Liquid,Dash Systems and Finli.

The health and wellness category is dominant in this year's class with teams tackling teletherapy for intersectional communities, cancer care coordination, breast milk testing to optimize infant nutrition, and remote evaluation of ADHD and learning differences. Media and e-commerce companies include an esports analytics platform, a podcasting services provider, a platform for college creatives to connect with brands, and a fashion and beauty marketplace for Latinx consumers.

Nine companies include women, Black or Latinx founders, with six in the CEO seat and there are six mixed gender founding teams. Barber says diversity has always been important for Techstars LA, both because it is vital for building the kind of inclusive ecosystem she wants in L.A. and also it is simply good business.

"I've always been a believer in the idea that diversity produces better investing outcomes," said Barber.

Barber usually narrows down the ten selections from hundreds of applicants with lots of face-to-face meetings to get a feel for founders, but this time she has met almost none of them.

"It was a challenge for me," said Barber. "I am a founder-focused investor and so much of that is about getting to know people and build a strong personal relationship with them and also understanding who they are and what motivates them and I feel like it's very hard to make those connections over video."

Despite the limitations of running a remote accelerator, Barber is trying to find the silver linings, such as being able to get speakers and mentors who would not ordinarily have the time to fly to L.A. She is also using Sococo, an online platform that simulates a virtual office.

"If you want to talk to someone, you can just enter the room in the virtual office that they are in and talk to them," Barber said. "It takes longer to build connections in a remote setting, but we can still do it," she said.

All but one of the startups in this year's class is headquartered in Los Angeles. Some like, Thrive Education, the remote provider of ADHD and learning differences, only recently relocated from the Bay Area.

"We think it's important for us to be based in LA," said Jack Rolo, Co-Founder & CEO of Thrive Education. "A lot of startups, if they have the choice, are wanting to locate outside of the Bay Area. L.A. is expensive but it's still cheaper than living in the Bay Area. It will help us have a longer runway."

Rolo is hoping to come out of Techstars in a position to raise a seed round in October. "Our product works but it's not polished just yet," he said. "We want it to be perfect."

CLLCTVE, which is the platform for college creatives to connect with brands, is relocating from Syracuse this week.

"We're very excited for L.A.," said Kelsey Davis, founder and CEO of CLLCTVE. "When you think of diversity and creativity, L.A. is a representation nationally of that space."

Davis says Techstars LA was the only accelerator she seriously considered. "For us it just felt so right," said Davis.

Davis, 23, who is Black, wore a sweatshirt during an interview with dot.LA conducted via Zoom with the phrase "Black tech. Green money" emblazoned across the front. She says she is pleased to see the tech world finally having long overdue conversations about race and she says she won't squander the opportunity. Her goal is nothing short of building a LinkedIN for Generation Z.

"Now that we're here we have to roll up our sleeves and do the hard work together," said Davis. "If I'm given half of what everyone else is given, I'm going to take it twice as far."

Get to Know Techstars' 2020 Class

Pod People

Pod People

Pod People is a full-service podcast production and staffing agency with a network of over 700 audio professionals across the globe.

Contact the founder >>

JoyHub

JoyHub

JoyHub 's enterprise software integrates multifamily operator systems into a single, centralized data platform.

Contact the founder >>

Ayana Therapy

Ayana Therapy

Ayana Therapy provides online therapy for minorities with an emphasis on intersectionality.

Contact the founder >>

CLLCTVE

CLLCTVE

CLLCTVE is a platform connecting college creatives with brands targeting Gen-Z consumers.

Contact the founder >>

Lactation Lab

Lactation Lab

Lactation Lab provides breast milk analysis and personalized recommendations for mothers to optimize their child's health and nutrition.

Contact the founder >>

Preveta

Preveta is transforming cancer care by arming clinicians with data and insights to improve outcomes, and blazing a trail for providers to deliver value-based care.

Contact the founder >>

Shop Latinx

Shop Latinx

Shop LatinX is the leading fashion and beauty lifestyle brand with products designed by and for the Latinx community.

Contact the founder >>

Sike Insights

Sike Insights

Sike Insights powers remote teams to work better together. Our first product, Kona, is an AI-powered Slackbot that helps you communicate.

Contact the founder >>

StatsHelix

StatsHelix

StatsHelix is a B2B gametech company focused on esports and streaming.

Contact the founder >>

Thrive Education

Thrive Education

Thrive Education provides remote tele-assessments for learning differences (LDs) such as dyslexia, ADHD, and autism.

Contact the founder >>


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“Millions of Dollars Completely Wasted”: Without Neuromarketing, Tech Firms’ Ads Get Lost in the Noise

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

“Millions of Dollars Completely Wasted”: Without Neuromarketing, Tech Firms’ Ads Get Lost in the Noise

At Super Bowl LVII, advertisers paid at least $7 million for 30–second ad spots, and even more if they didn’t have a favorable relationship with Fox. But the pricey commercials didn’t persuade everyone.

A recent report from advertising agency Kern and neuroscience marketing research outfit SalesBrain is attempting to answer that question using facial recognition and eye-tracking software.

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https://twitter.com/samsonamore
samsonamore@dot.la

ComplYant Founder and CEO Shiloh Johnson on Why Tax Knowledge Is Her ‘Superpower’

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

ComplYant Founder and CEO Shiloh Johnson on Why Tax Knowledge Is Her ‘Superpower’

On this episode of Behind Her Empire, ComplYant founder and CEO Shiloh Johnson discusses her journey to building a multimillion dollar business and making knowledge of taxes more accessible.


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Taylor Swift Concert in the Metaverse? Ticketing Platform Token Is Using NFTs To Optimize Experiences

Andria Moore

Andria is the Social and Engagement Editor for dot.LA. She previously covered internet trends and pop culture for BuzzFeed, and has written for Insider, The Washington Post and the Motion Picture Association. She obtained her bachelor's in journalism from Auburn University and an M.S. in digital audience strategy from Arizona State University. In her free time, Andria can be found roaming LA's incredible food scene or lounging at the beach.

Taylor Swift Concert in the Metaverse? Ticketing Platform Token Is Using NFTs To Optimize Experiences
Evan Xie

When Taylor Swift announced her ‘Eras’ tour back in November, all hell broke loose.

Hundreds of thousands of dedicated Swifties — many of whom were verified for the presale — were disappointed when Ticketmaster failed to secure them tickets, or even allow them to peruse ticketing options.

But the Taylor Swift fiasco is just one of the latest in a long line of complaints against the ticketing behemoth. Ticketmaster has dominated the event and concert space since its merger with Live Nation in 2010 with very few challengers — until now.

Adam Jones, founder and CEO of Token, a fan-first commerce platform for events, said he has the platform and the tech ready to take it on. First and foremost, with Token, Jones is creating a system where there are no queues. In other words, fans know immediately which events are sold out and where.

“We come in very fortunate to have a modern, scalable tech stack that's not going to have all these outages or things being down,” Jones said. “That's step one. The other thing is we’re being aggressively transparent about what we’re doing and how we’re doing it. So with the Taylor Swift thing…you would know in real time if you actually have a chance of getting the tickets.”

Here’s how it works: Users register for Token’s app and then purchase tickets to either an in-person event, or an event in the metaverse through Animal Concerts. The purchased ticket automatically shows up in the form of a mintable NFT, which can then be used toward merchandise purchases, other ticketed events or, Adams’s hope for the future — external rewards like airline travel. The more active a user is on the site, the more valuable their NFT becomes.

Ticketmaster has dominated the music industry for so long because of its association with big name artists. To compete, Token is working on gaining access to their own slew of popular artists. They recently entered into a partnership with Animal Concerts, a live and non-live event experiences platform that houses artists like Alicia Keys, Snoop Dogg and Robin Thicke.

“You'll see they do all the metaverse side of the house,” Jones said. “And we're going to be the [real-life] web3 sides of the house.”

In addition, Token prides itself on working with the artists selling on their platform to set up the best system for their fanbase, devoid of hefty prices and additional fees — something Ticketmaster users have often complained about. Jones believes where Ticketmaster fails, Token thrives. The app incentivizes users to share more data about their interests, venues and artists by operating on a kind of points system in the form of mintable NFTs.

“We can actually take the dataset and say there’s 100 million people in the globe that love Taylor Swift, so imagine she’s going on tour and we ask [the user], ‘Would you go to see her in Detroit?’ And imagine this place has 30,000 seats, but 100,000 people clicked ‘yes,’” he explained. “So you can actually inform the user before anything even happens, right? About what their options are and where to get it.”

Tixr, a Santa-Monica based ticketing app, was founded on the idea that modern ticketing platforms were “living in the legacy of the past.” They plan to attract users by offering them exclusive access to ticketed events that aren’t in Ticketmaster’s registry.

“It melts commerce that's beyond ticketing…to allow fans to experience and purchase things that don't necessarily have to do with tickets,” said Tixr CEO and Founder Robert Davari. “So merchandise, and experiences, and hospitality and stuff like that are all elegantly melded into this one, content driven interface.”

Tixr sells tickets to exclusive concerts like a Tyga performance at a night club in Arizona, general in-person festivals like ComplexCon, and partners with local vendors like The Acura Grand Prix of Long Beach to sell tickets to the races. Plus, Davari said it’s equipped to handle high-demand, so customers aren’t spending hours waiting in digital queues.

Like Token, Tixr has also found success with a rewards program — in the form of fan marketing.

“There's nothing more powerful in the core of any event, brand, any live entertainment, [than] the community behind it,” Davari said. “So we build technology to empower those fans and to reward them for bringing their friends and spreading the word.”

Basically, if a user gets a friend to purchase tickets to an event, then the original user gets rewarded in the form of discounts or upgrades.

Coupled with their platforms’ ability to handle high-demand events, both Jones and Davari believe their platforms have what it takes to take on Ticketmaster. Expansion into the metaverse, they think, will also help even the playing field.

“So imagine you can't go to Taylor Swift,” Jones said. “What if you could purchase an exclusive to actually go to that exact same show over the metaverse? An artist’s whole world can expand past the stage itself.”

With the way ticketing for events works now, obviously not everyone always gets the exact price, venue or date they want. There are “winners and losers.” Jones’s hope is that by expanding beyond in-person events, there can be more winners.

“If there’s 100,000 people who want to go to one show and there's 37,000 seats, 70,000 are out,” he said. “You can't fight that. But what we can do is start to give them other opportunities to do things in a different way and actually still participate.”

Jones and Davari both teased that their platforms have some exciting developments in the works, but for now both Token and Tixr are set on making their own space within the industry.

“We simply want to advance this industry and make it more efficient and more pleasurable for fans to buy,” Davari said. “That's it.”

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