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The NFL Is Giving NFTs to Fans Attending Super Bowl LVI

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Finally SoFi Stadium is open to NFL Rams Fans…
Image by Thank You (22 Millions+) on Flickr

Fans buying a ticket to next weekend’s Super Bowl will get more than just a seat to the Big Game in Los Angeles: they’ll receive their very own non-fungible token, too.

The NFL announced this week that it is providing Super Bowl attendees with customized NFTs, in the form of virtual tickets featuring their section, row and seat number. The league, in partnership with Ticketmaster, will also release a series of “historic commemorative” NFTs each day in the week leading up to the game on Feb. 13, while gameday itself will bring the release of an NFT featuring the Super Bowl LVI ticket artwork, designed by a local Southern California-based artist.

The two Super Bowl finalists—the hometown Los Angeles Rams and the Cincinnati Bengals—have also had specific NFTs minted in their honor for the occasion. The winner of the contest will see their own championship-commemorating NFT released later this month, the NFL said.

This isn’t the NFL’s first experiment with the booming digital assets. The league began offering “virtual commemorative ticket NFTs” during the regular season and “witnessed great success” with the effort, it said. This year’s Super Bowl will only feature mobile ticketing, granting the NFL another opportunity to experiment with NFTs.

“Offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities,” Bobby Gallo, the NFL’s senior vice president for club business development, said in a statement.

NFTs are digital assets verified by blockchain technology, giving their owners proof of authenticity and ownership. Entertainment companies in the music, movie and gaming industries have been quick to sell NFTs—even if the jury is still out on whether they’re just a fad or a multibillion-dollar industry in the making. The sports world has joined the NFT craze, too, with L.A.-area startups raising millions of dollars to merge sports with crypto.

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This Week in ‘Raises’: Saviynt Lands $205M, Pagos Secures $34M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: Saviynt Lands $205M, Pagos Secures $34M
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LA Tech ‘Moves’: Saviynt Gains New CEO, The FIFTH Taps Agency Veteran to Lead Creative Team

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Saviynt Gains New CEO, The FIFTH Taps Agency Veteran to Lead Creative Team
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“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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Los Angeles’ Wage Growth Outpaced Inflation. Here’s What That Means for Tech Jobs

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Los Angeles’ Wage Growth Outpaced Inflation. Here’s What That Means for Tech Jobs
Photo by Clem Onojeghuo on Unsplash

Inflation hit cities with tech-heavy workforces hard last year. Tech workers fortunate enough to avoid layoffs still found themselves confronting rising costs with little change in their pay.

Those national trends certainly touched down in Los Angeles, but new data from the Bureau of Labor Statistics (BLS) show that the city of angels was the only major metro area that saw its wage growth grow by nearly 6% while also outpacing the consumer price index, which was around 5%. Basically, LA was the only area where adjusted pay actually came out on a net positive.

So, what does this mean for tech workers in LA County?

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