charli d amelio

charli d amelio

Image from Wikimedia Commons

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You can now count TikTok stars Charli and Dixie D'Amelio among California’s newest—and almost certainly youngest—venture capitalists.

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One afternoon in late January, New Jersey high school sophomore Alisa Kotlyarenko was wrapping up a dance team rehearsal when she received a phone call from someone at Promotely, a startup that matches influencers with brands and advertisers. Could she post a promotional video to her TikTok: a giveaway to her followers for an iPhone 11, a pair of Air Jordan 1 sneakers, and $100 in cash?

"Sometimes, they [Promotely] will just jump in, call, and be like, 'Hey, you need to do this and post this,'" explains Kotlyarekno. "That time, they said, 'You need to post that giveaway.' I was like, 'I've got this, guys. Don't you worry.'"

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Influencers paid to promote everything from Gucci to Dunkin' Donuts on TikTok, YouTube and other social media platforms could have union protections under a new agreement reached over the weekend with SAG-AFTRA.

The move from the union, which already represents 160,000 artists and media professionals, folds in artists from the multi-billion-dollar, social media-based influencer industry that has been eroding the power of television commercials and their stars.

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