TikTok Launches Text-to-Image Generator AI Greenscreen
If there wasn’t a feeding frenzy at the text-to-image, AI-powered trough after DALL-E 2 achieved viral fame, there will be now. TikTok has added an “AI greenscreen” feature in the app, which—like DALL-E 2—lets you put in a text prompt the AI then renders in image form. This adds another tool that creators can use as a video background.
It’s not a particularly sophisticated feature yet—it renders abstract, strange images like many text-to-image applications. Still, similar models like Imagen (Google) or Midjourney can render strikingly detailed creations by comparison.
The vague abstraction of AI Greenscreen images might be intentional, given the enormous amount of computing power needed to render the images on top of TikTok’s ever-increasing popularity as a social media app in general.
A series of surreal, colorful images created with TikTok's AI Greenscreen feature
As The Verge notes, the choice to make AI Greenscreen simple and surreal is a matter of corporate safety since TikTok has over a billion users. A photorealistic AI product could lead to someone producing objectionable, offensive and legally actionable content.
However limited the tool may be compared to established AI art projects, TikTok’s adoption of AI Greenscreen marks a significant step forward for text-to-art from something that’s still a tech novelty to more mainstream usage. In addition to notable projects like DALL-E 2 or the related app Craiyon (formerly DALL-E mini), there are numerous similar projects in the works, such as Bitcoin podcaster and Tokenly founder Adam B. Levine’s Pixelmind. Still in beta, it is described as “A generative art experiment” and produces notably interesting and precisely-rendered art that easily could have come from a human hand.
There’s also Playform.io, which offers AI-generated art as a tool for human artists, and Hotpot.ai, which provides a host of tools, including an AI artmaker.
The U.S. Copyright Office has already had to address the question of whether an artificial intelligence application can copyright an image it creates, and the answer was that “human authorship is a prerequisite to copyright protection.”
Still, visual artists are growing more concerned that artificial intelligence will drive them out of work. If TikTok adoption truly kickstarts text-to-image AI art into broader usage, paying for the computing power necessary to create it will be just one of a host of new problems confronting the emerging industry.
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Unfortunately, the list is lacking in diversity and does not include any females, which is emblematic of problems that continue to plague the industry.
A mere 1% of venture-backed companies are led by Black entrepreneurs. Last year, only a quarter of venture dollars nationwide went to companies with a female founder and L.A. fares especially poorly, ranking fourth for capital invested with female teams.
The complete list is below, in alphabetical order, except for Peterson, who received the most votes. The others were all tied.
Andrew Peterson
Andrew Peterson is the co-founder and former chief executive of Signal Sciences, a web application security platform that he founded in 2014 and was acquired in 2020 by Fastly in a $775 million deal. Signal Sciences protects web applications from attacks and data breaches for clients like Duo Security, Under Armor and DoorDash.
Prior to starting Signal Sciences, Peterson worked at Etsy, helping the online marketplace with international growth as a group project manager. Etsy reportedly became one of Signal Sciences's first customers. Peterson has also served stints as health information management officer at the Clinton Foundation and as a senior product specialist at Google.
Ara Mahdessian
Ara Mahdessian is the co-founder of ServiceTitan, a SaaS product for managing a home services business.
The inspiration for ServiceTitan, Mahdessian's first company, came from watching his parents start their own businesses in building and plumbing, only to struggle with the logistics behind keeping them running, he told Inc in 2019. Mahdessian and his co-founder Vahe Kuzoyan met while in college, and worked on several consulting projects before starting ServiceTitan, in hopes of aiding small business owners like their parents.
Evan Spiegel
Evan Spiegel is the co-founder and chief executive officer of Snap Inc., the Venice-based company known for its app Snapchat. He's also one of the youngest billionaires in the world, launching Snapchat while still an undergraduate at Stanford.
SnapChat, the company's app, has recently been taking on rival TikTok with a new feature and a program meant to attract creators to its platform. And it is been at the center of a larger national debate on the power of big tech.
Spencer Rascoff
Spencer Rascoff is the founder of several companies, including dot.LA. He started his career as an investment banker at Goldman Sachs, later leaving to co-found travel website Hotwire. After serving as vice president of lodging at Expedia, he went on to found Zillow, an online real estate marketplace that went public in 2011.
Rascoff's most recent project is Pacaso, a marketplace for buying, selling and co-owning a second home.
Tim Ellis
Tim Ellis is the co-founder and chief executive of Relativity Space, an autonomous rocket factory and launch services leader for satellite constellations. He is the youngest member on the National Space Council Users Advisory Group and serves on the World Economic Forum as a "technology pioneer."
Before founding Relativity Space, Ellis studied aerospace engineering at the University of Southern California and interned at Masten Space Systems and Blue Origin, where he worked after graduation. He was a propulsion engineer and brought metal 3D printing in-house to the company.
Travis Schneider
Travis Schneider is the co-founder and co-chief executive of PatientPop, a practice growth platform for healthcare providers. He founded the company with Luke Kervin in 2014.
The two have founded three companies together, including ShopNation, a fashion shopping engine that was later acquired by the Meredith Commerce Network.
Luke Kervin
Luke Kervin is the other co-founder and co-chief of PatientPop. He is a serial entrepreneur — his first venture was Starbrand Media, which was acquired by Popsugar in May 2008.
Kervin and Schneider then founded ShopNation, and when it was acquired in 2012, Kervin served as the general manager and vice president at the Meredith Commerce Network for a few years before leaving to found PatientPop.
Kervin had the idea for PatientPop when he and his wife were expecting their first child, he told VoyageLA. They were frustrated with how the healthcare system wasn't focused on the consumers it was meant to serve. So in 2014, he and Schneider created PatientPop.
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