'LA Hasn't Built a Stadium of This Size in 100 Years': SoFi Stadium Is Ready for Its Super Bowl Close Up

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

​SoFi Stadium’s 70,000-square-foot circular video board is dubbed the “Infinity Screen."
Photo by Decerry Donato

There will be plenty of fanfare around NFL stars like Matt Stafford, Aaron Donald, Joe Burrow and Ja’Marr Chase when Super Bowl LVI comes to Los Angeles on February 13. But for 70,000-plus people in attendance and millions watching around the world, there will be another superstar on display: SoFi Stadium.

The 3.1 million-square-foot behemoth in Inglewood is a state-of-the-art technological marvel, featuring a 70,000-square-foot video board (dubbed the “Infinity Screen”), lightning-fast Wi-Fi and a massive LED canopy. SoFi Stadium relies solely on digital displays for everything from advertising to concession stand menus; that also comes in handy since the arena has two NFL tenants, the Rams and the Chargers, and can easily rotate their branding according to who’s playing that day.

With a whopping $5.5 billion price tag, the stadium’s top brass has visions that go far beyond the Super Bowl. The facility is also a concert venue that will host the likes of the Red Hot Chili Peppers and Bad Bunny this year, and it will play a feature role in the 2028 Summer Olympics in L.A.

Skarpi Hedinsson, chief technology officer of SoFi Stadium.Skarpi Hedinsson, chief technology officer of SoFi Stadium.Photo by Decerry Donato

"We’re building a smart campus," Skarpi Hedinsson, chief technology officer of SoFi Stadium and the surrounding Hollywood Park complex, told dot.LA. “L.A. hasn’t built a stadium of this size in 100 years.”

Privately financed by the Rams’ billionaire owner, Stan Kroenke, SoFi Stadium is built on a single, converged network—powered by Cisco and partner technology integrator AmpThink—that connects virtually every piece of digital infrastructure in the stadium. That offers more robust Wi-Fi access, and enables fans to enter through the turnstiles using mobile tickets and purchase concessions and merchandise with digital wallets like Apple Pay.

“We’ve designed the network looking forward to the 2028 Olympics, where we would expect to see a lot more people on the network across the campus and much larger traffic consumption,” AmpThink CEO Bill Anderson told dot.LA.

Cisco’s connected Wi-Fi network utilizes the next-generation Wi-Fi 6 standard, offering faster speeds and increased bandwidth. Currently, SoFi Stadium has more than 2,500 Wi-Fi 6 access points, the largest such deployment at a sports venue. Cisco is also responsible for the IT at Hollywood Park’s adjoining, 6,000-seat YouTube Theater and American Airlines Plaza, a sprawling open-air space that serves as a main entrance to the stadium.

Photo by Decerry Donato

A massive LED canopy envelops SoFi Stadium.

\u200bSoFI stadium now includes a metaverse app called Dreamground that displays virtual sculptures and more on the field.

SoFI Stadium’s tech features include a metaverse app called Dreamground that displays virtual sculptures and interactive features.

Photo by Decerry Donato

Originally, SoFi Stadium’s data center was designed to hold seven server racks and thousands of servers. But because the network is consolidated, the stadium only needs one-half of a rack that holds a few hundred servers to power the 300-acre property. (Implementing the technology required a lot of manpower: Over 17,000 people worked on the project, with 3,500 people on-site daily.)

Other technological features at SoFi Stadium include Dreamground—a metaverse app that allows guests to interact with an augmented digital world, complete with virtual sculptures and interactive features, which can be accessed throughout the stadium and Hollywood Park.

And, of course, there’s the enormous “sunbrella” LED canopy hanging above the stadium. Though it’s hidden in plain view, the semi-translucent roof not only protects visitors from the weather but also functions as a giant overhead video screen.

For Hedinsson and the rest of SoFi Stadium’s tech team, Super Bowl Sunday isn’t just a chance for the Rams to become NFL champions—it’s an opportunity to showcase the arena’s cutting-edge technology before a global audience. Hedinsson paid particular tribute to Kroenke’s vision for the project.

“The commitment that [Kroenke] had from the very beginning—making sure it has the latest technology, that it has a differentiated guest experience—you’re seeing that play out,” Hedinsson said.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

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Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

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Steve Huff
Steve Huff is an Editor and Reporter at dot.LA. Steve was previously managing editor for The Metaverse Post and before that deputy digital editor for Maxim magazine. He has written for Inside Hook, Observer and New York Mag. Steve is the author of two official tie-ins books for AMC’s hit “Breaking Bad” prequel, “Better Call Saul.” He’s also a classically-trained tenor and has performed with opera companies and orchestras all over the Eastern U.S. He lives in the greater Boston metro area with his wife, educator Dr. Dana Huff.
An screenshot from Tetavi's metaverse
Courtesy of Youtube

Fans attending the Stanley Cup playoff at Crypto.com Arena in May 2022 might have noticed that the Los Angeles Kings went the extra mile with in-arena videos. Vibrant, 3D images of players plus Kings mascot Bailey the Lion flashed across the massive screens, impressive products of the team’s collaboration with Israeli “deep tech” startup, Tetavi. However, the excitement of the games might have obscured the significance of those videos—they marked the first time an NHL team used volumetric technology to record player footage.

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