An 'Ecommerce Platform for Fentanyl'? Protesters and Aggrieved Parents Take to Snap's HQ

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Snapchat protest
Photo by Sam Blake/ dot.LA

"Snapchat has given drug dealers an organic ecommerce platform," Amy Neville shouted into her megaphone.

Neville is one of dozens of parents who marched Friday to Snap's headquarters to protest the role they feel Snapchat played in the deaths of their children.

The protest was organized by a coalition of grassroots advocacy groups and parents who share a similar, sad story: Their kids had used social media apps including Snapchat and TikTok to connect with drug dealers, from whom they sought to purchase prescription pills like Oxycontin and Percocet. Instead, they unknowingly received fentanyl, a highly potent synthetic opioid that killed them.


"Corporate greed and the almighty dollar are more important to Mr. Evan Spiegel than our dead children," shouted Jaime Puerta, who lost his son Daniel to fentanyl poisoning in April 2020 at the age of 16.

Among the marchers and speakers was Dr. Laura Berman, a high-profile therapist who's shared advice on daytime programs including Dr. Oz, and her husband Sam Chapman. Their 16-year-old son Sammy died in February of poisoning from fentanyl that he took after purchasing what he thought was Oxycontin through Snapchat, Chapman said.

Dr. Laura Berman and Sam Chapman

Sam Chapman and his wife, Dr. Laura Berman, lost their son Sammy in February.

Photo by Sam Blake/ dot.LA

The couple spoke with Snap CEO Evan Spiegel and another Snap executive by phone just before the march.

Chapman said the call left him dissatisfied, describing the conversation as "sweet platitudes" and "a basket of excuses."

He and his wife want Snap to allow parents to monitor their children's accounts through third-party software, in particular an app called Bark. According to Chapman, Spiegel said Snap could not do that, and cited issues with user privacy and potential challenges with scalability.

A representative from Snap confirmed the substance of the conversation but said Snap is generally open to working with third party solutions for parental monitoring.

Spiegel also told Chapman and Berman that Snap would look into improving its reporting of statistics on how many subpoenas it receives to help with criminal investigations and how quickly it responds to those subpoenas.

At the protest, Berman briefed the crowd that she had told Spiegel that he has a choice: to be part of a problem or part of a solution.

"We are going to keep fighting you until you let parents protect our children," she shouted.

Many in the crowd carried posters with the faces of their deceased children and siblings, framed by a black and yellow border mimicking Snapchat's interface, with captions calling the app "an accomplice to my murder."

Matt Capelouto lost his daughter Alexandra in December 2019. He told Friday's crowd that Section 230, the federal legislation that shields online publishers from responsibility for the content on their platforms, was passed at a time when the consequences of social media were unknown.

"Now we know what those unintended consequences are: they're right here in all these pictures," he said.

Capelouto also spoke about his disappointment over the defeat in March of Califorinia Senate Bill 350, which would have treated fentanyl dealers like drunk drivers: repeat offenders whose actions result in someone's death can be charged with murder. The bill, known as Alexandra's Law, failed to make it out of the state Senate's Public Safety Committee.

Capelouto's advocacy did, however, catch the attention of Nathan Hochman, who spoke briefly at Friday's protest. The former U.S. assistant attorney general who is running for California attorney general addressed Spiegel directly.

"You should want to be a leader in this. You should tell Mr. Zuckerberg at Facebook: 'this is how we do it'," he said.

Snapchat protestA crowd of protesters gathers outside Snap's Santa Monica headquartersPhoto by Sam Blake/ dot.LA

Friday's rally is the latest step in a growing movement among parents to address what they view as a dangerous and tragic cocktail of an increasing supply of illicit drugs and social media platforms that make it easy for kids to access them. In April, a group of about a dozen aggrieved parents met with three Snap executives over Zoom to discuss the company's efforts to address the problem.

According to Neville, whose son Alexander died of fentanyl poisoning in June 2020, and who was one of the parents at that meeting, the Snap executives discussed plans to create a series of public service announcements among other measures, but most on the call left feeling disappointed.

"That meeting left a really bad taste in our mouth," she said. "They just aren't doing enough, fast enough, and it's not hard-hitting enough."

Bridgette Norring of Hastings, Minnesota, who lost her son Devin to fentanyl poisoning in April 2020, was also on that call.

"If I had my way they'd be shut down until they can create a safe environment for all their consumers," she said.

Snap says 90% of Americans aged 13-24 use its app and expressed condolences to family members who've lost loved ones to drugs sold on its platform.

"At Snap we strictly prohibit drug-related activity on our platform, aggressively enforce against these violations, and support law enforcement in their investigations," the company said in a statement. "We work to be as proactive as possible in detecting, preventing and acting on this type of abuse, and are constantly improving our technology and tools in this area."

For Chapman and others, Snap's comments are cold comfort.

"We wouldn't be standing here if the statement were true," Chapman said.

Snap said it is working to make changes to its technology and to raise awareness about drug dangers on the app. That includes partnering with nonprofits in its "trusted flagger program," working with moderators and adding new machine learning features that can flag and block the changing terms dealers use to sell drugs.

"Given the number of young people using Snapchat every day," the company said in a statement, "we believe that the most impactful way we can provide support and education for young people is in-app" through a program raising awareness on the impact drugs can have on users' mental health.

Marc Berkman, CEO of the West Hills-based nonprofit Organization of Social Media Safety, told protesters that access to dangerous substances like fentanyl is just one of several threats to childrens' safety on social media platformst. He also mentioned human trafficking and cyberbullying. Snap was recently sued for a series of cyberbullying incidents on its platform that allegedly led to a teenager's suicide.

Several protesters said raising awareness is their chief goal, and that they will not stop until something is done.

"Children are dying because of their use of social media," Berkman told Friday's protest crowd, who echoed back their agreement.

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“Millions of Dollars Completely Wasted”: Without Neuromarketing, Tech Firms’ Ads Get Lost in the Noise

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

“Millions of Dollars Completely Wasted”: Without Neuromarketing, Tech Firms’ Ads Get Lost in the Noise

At Super Bowl LVII, advertisers paid at least $7 million for 30–second ad spots, and even more if they didn’t have a favorable relationship with Fox. But the pricey commercials didn’t persuade everyone.

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https://twitter.com/samsonamore
samsonamore@dot.la

ComplYant Founder and CEO Shiloh Johnson on Why Tax Knowledge Is Her ‘Superpower’

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

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Taylor Swift Concert in the Metaverse? Ticketing Platform Token Is Using NFTs To Optimize Experiences

Andria Moore

Andria is the Social and Engagement Editor for dot.LA. She previously covered internet trends and pop culture for BuzzFeed, and has written for Insider, The Washington Post and the Motion Picture Association. She obtained her bachelor's in journalism from Auburn University and an M.S. in digital audience strategy from Arizona State University. In her free time, Andria can be found roaming LA's incredible food scene or lounging at the beach.

Taylor Swift Concert in the Metaverse? Ticketing Platform Token Is Using NFTs To Optimize Experiences
Evan Xie

When Taylor Swift announced her ‘Eras’ tour back in November, all hell broke loose.

Hundreds of thousands of dedicated Swifties — many of whom were verified for the presale — were disappointed when Ticketmaster failed to secure them tickets, or even allow them to peruse ticketing options.

But the Taylor Swift fiasco is just one of the latest in a long line of complaints against the ticketing behemoth. Ticketmaster has dominated the event and concert space since its merger with Live Nation in 2010 with very few challengers — until now.

Adam Jones, founder and CEO of Token, a fan-first commerce platform for events, said he has the platform and the tech ready to take it on. With Token, Jones is creating a system where there are no queues. In other words, fans know immediately which events are sold out and where.

“We come in very fortunate to have a modern, scalable tech stack that's not going to have all these outages or things being down,” Jones said. “That's step one. The other thing is we’re being aggressively transparent about what we’re doing and how we’re doing it. So with the Taylor Swift thing…you would know in real time if you actually have a chance of getting the tickets.”

Here’s how it works: Users register for Token’s app and then purchase tickets to either an in-person event, or an event in the metaverse through Animal Concerts. The purchased ticket automatically shows up in the form of a mintable NFT, which can then be used toward merchandise purchases, other ticketed events or, Adams’s hope for the future — external rewards like airline travel. The more active a user is on the site, the more valuable their NFT becomes.

Ticketmaster has dominated the music industry for so long because of its association with big name artists. To compete, Token is working on gaining access to their own slew of popular artists. They recently entered into a partnership with Animal Concerts, a live and non-live event experiences platform that houses artists like Alicia Keys, Snoop Dogg and Robin Thicke.

“You'll see they do all the metaverse side of the house,” Jones said. “And we're going to be the [real-life] web3 sides of the house.”

In addition, Token prides itself on working with the artists selling on their platform to set up the best system for their fanbase, devoid of hefty prices and additional fees — something Ticketmaster users have often complained about. Jones believes where Ticketmaster fails, Token thrives. The app incentivizes users to share more data about their interests, venues and artists by operating on a kind of points system in the form of mintable NFTs.

“We can actually take the dataset and say there’s 100 million people in the globe that love Taylor Swift, so imagine she’s going on tour and we ask [the user], ‘Would you go to see her in Detroit?’ And imagine this place has 30,000 seats, but 100,000 people clicked ‘yes,’” he explained. “So you can actually inform the user before anything even happens, right? About what their options are and where to get it.”

Tixr, a Santa-Monica based ticketing app, was founded on the idea that modern ticketing platforms were “living in the legacy of the past.” They plan to attract users by offering them exclusive access to ticketed events that aren’t in Ticketmaster’s registry.

“It melts commerce that's beyond ticketing…to allow fans to experience and purchase things that don't necessarily have to do with tickets,” said Tixr CEO and Founder Robert Davari. “So merchandise, and experiences, and hospitality and stuff like that are all elegantly melded into this one, content driven interface.”

Tixr sells tickets to exclusive concerts like a Tyga performance at a night club in Arizona, general in-person festivals like ComplexCon, and partners with local vendors like The Acura Grand Prix of Long Beach to sell tickets to the races. Plus, Davari said it’s equipped to handle high-demand, so customers aren’t spending hours waiting in digital queues.

Like Token, Tixr has also found success with a rewards program — in the form of fan marketing.

“There's nothing more powerful in the core of any event, brand, any live entertainment, [than] the community behind it,” Davari said. “So we build technology to empower those fans and to reward them for bringing their friends and spreading the word.”

Basically, if a user gets a friend to purchase tickets to an event, then the original user gets rewarded in the form of discounts or upgrades.

Coupled with their platforms’ ability to handle high-demand events, both Jones and Davari believe their platforms have what it takes to take on Ticketmaster. Expansion into the metaverse, they think, will also help even the playing field.

“So imagine you can't go to Taylor Swift,” Jones said. “What if you could purchase an exclusive to actually go to that exact same show over the metaverse? An artist’s whole world can expand past the stage itself.”

With the way ticketing for events works now, obviously not everyone always gets the exact price, venue or date they want. There are “winners and losers.” Jones’s hope is that by expanding beyond in-person events, there can be more winners.

“If there’s 100,000 people who want to go to one show and there's 37,000 seats, 70,000 are out,” he said. “You can't fight that. But what we can do is start to give them other opportunities to do things in a different way and actually still participate.”

Jones and Davari both teased that their platforms have some exciting developments in the works, but for now both Token and Tixr are set on making their own space within the industry.

“We simply want to advance this industry and make it more efficient and more pleasurable for fans to buy,” Davari said. “That's it.”

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