"Snapchat has given drug dealers an organic ecommerce platform," Amy Neville shouted into her megaphone.

Neville is one of dozens of parents who marched Friday to Snap's headquarters to protest the role they feel Snapchat played in the deaths of their children.

The protest was organized by a coalition of grassroots advocacy groups and parents who share a similar, sad story: Their kids had used social media apps including Snapchat and TikTok to connect with drug dealers, from whom they sought to purchase prescription pills like Oxycontin and Percocet. Instead, they unknowingly received fentanyl, a highly potent synthetic opioid that killed them.

"Corporate greed and the almighty dollar are more important to Mr. Evan Spiegel than our dead children," shouted Jaime Puerta, who lost his son Daniel to fentanyl poisoning in April 2020 at the age of 16.

Among the marchers and speakers was Dr. Laura Berman, a high-profile therapist who's shared advice on daytime programs including Dr. Oz, and her husband Sam Chapman. Their 16-year-old son Sammy died in February of poisoning from fentanyl that he took after purchasing what he thought was Oxycontin through Snapchat, Chapman said.

Sam Chapman and his wife, Dr. Laura Berman, lost their son Sammy in February.

Photo by Sam Blake/ dot.LA

At the protest, Berman briefed the crowd that she had told Spiegel that he has a choice: to be part of a problem or part of a solution.

"We are going to keep fighting you until you let parents protect our children," she shouted.

Many in the crowd carried posters with the faces of their deceased children and siblings, framed by a black and yellow border mimicking Snapchat's interface, with captions calling the app "an accomplice to my murder."

Matt Capelouto lost his daughter Alexandra in December 2019. He told Friday's crowd that Section 230, the federal legislation that shields online publishers from responsibility for the content on their platforms, was passed at a time when the consequences of social media were unknown.

"Now we know what those unintended consequences are: they're right here in all these pictures," he said.

Capelouto also spoke about his disappointment over the defeat in March of Califorinia Senate Bill 350, which would have treated fentanyl dealers like drunk drivers: repeat offenders whose actions result in someone's death can be charged with murder. The bill, known as Alexandra's Law, failed to make it out of the state Senate's Public Safety Committee.

Capelouto's advocacy did, however, catch the attention of Nathan Hochman, who spoke briefly at Friday's protest. The former U.S. assistant attorney general who is running for California attorney general addressed Spiegel directly.

"You should want to be a leader in this. You should tell Mr. Zuckerberg at Facebook: 'this is how we do it'," he said.

A crowd of protesters gathers outside Snap's Santa Monica headquartersPhoto by Sam Blake/ dot.LA

Friday's rally is the latest step in a growing movement among parents to address what they view as a dangerous and tragic cocktail of an increasing supply of illicit drugs and social media platforms that make it easy for kids to access them. In April, a group of about a dozen aggrieved parents met with three Snap executives over Zoom to discuss the company's efforts to address the problem.

According to Neville, whose son Alexander died of fentanyl poisoning in June 2020, and who was one of the parents at that meeting, the Snap executives discussed plans to create a series of public service announcements among other measures, but most on the call left feeling disappointed.

"That meeting left a really bad taste in our mouth," she said. "They just aren't doing enough, fast enough, and it's not hard-hitting enough."

Bridgette Norring of Hastings, Minnesota, who lost her son Devin to fentanyl poisoning in April 2020, was also on that call.

"If I had my way they'd be shut down until they can create a safe environment for all their consumers," she said.

Snap says 90% of Americans aged 13-24 use its app and expressed condolences to family members who've lost loved ones to drugs sold on its platform.

"At Snap we strictly prohibit drug-related activity on our platform, aggressively enforce against these violations, and support law enforcement in their investigations," the company said in a statement. "We work to be as proactive as possible in detecting, preventing and acting on this type of abuse, and are constantly improving our technology and tools in this area."

For Chapman and others, Snap's comments are cold comfort.

"We wouldn't be standing here if the statement were true," Chapman said.

Snap said it is working to make changes to its technology and to raise awareness about drug dangers on the app. That includes partnering with nonprofits in its "trusted flagger program," working with moderators and adding new machine learning features that can flag and block the changing terms dealers use to sell drugs.

"Given the number of young people using Snapchat every day," the company said in a statement, "we believe that the most impactful way we can provide support and education for young people is in-app" through a program raising awareness on the impact drugs can have on users' mental health.

Marc Berkman, CEO of the West Hills-based nonprofit Organization of Social Media Safety, told protesters that access to dangerous substances like fentanyl is just one of several threats to childrens' safety on social media platformst. He also mentioned human trafficking and cyberbullying. Snap was recently sued for a series of cyberbullying incidents on its platform that allegedly led to a teenager's suicide.

Several protesters said raising awareness is their chief goal, and that they will not stop until something is done.

"Children are dying because of their use of social media," Berkman told Friday's protest crowd, who echoed back their agreement.