How the Mars Helicopter's Success Could Spur a New Spacecraft Race

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Mars Ingenuity

Scientists at NASA's Pasadena-based Jet Propulsion Laboratory are working overtime on a second Mars mission less than a month after Perseverance landed, this time with the goal of launching a helicopter off the Red Planet's surface for the first time.

The plan is to use NASA's Ingenuity craft, a tiny helicopter custom-designed for flight on Mars, to hover the surface and take photos and videos. It's basically an incredibly expensive drone flight, with the operators millions of miles away and a short window that could make it a tricky maneuver.


The entire endeavor costs about $80 million, a high price tag for a potentially historic first mission.

NASA plans to launch its Mars chopper around April 8, and its test flight duration is limited to roughly a month. The helicopter was carried to Mars packed tightly onto the bottom of the Perseverance rover, which is about the size of a small car.

The expensive experiment is a risky gamble, especially because NASA's crafts are solar-powered.

Farah Alibay, an engineer at JPL working on the Perseverance rover mission and Ingenuity missions, said that time is a critical factor in the mission. The Ingenuity helicopter can't sustain itself after more than a day of darkness, so the team has roughly one Mars day to get it off the ground before its battery dies.

"The helicopter needs photons, it needs sun on its solar panels to charge its batteries and it can only survive one Martian night without that," Alibay said. "That's going to be a very stressful period but what I look forward to the most is after we do that drive is we'll get the first shot of Ingenuity on the surface of Mars, on her own, and I cannot wait to get that first picture."

Photo courtesy of Pasadena's Jet Propulsion Laboratory

This test flight with the Ingenuity helicopter would mark the first time a flying craft has landed and taken off on the Red Planet, although NASA has sent four different wheeled robots or rovers to the planet since it first landed the Sojourner in 1997.

"It will have 31 Earth days to attempt to be the first helicopter to fly on another planet," NASA Planetary Science Division Director Lori Glaze said during a briefing Tuesday. "Sojourner redefined what we thought was possible on the surface of Mars, and completely transformed our approach to how we explore there."

If the mission is successful, it could mean that NASA would look to work with private contractors to develop more craft like the Ingenuity. A JPL spokesperson didn't immediately return dot.LA's request for comment regarding which local companies it might look to work with on future Mars helicopter projects.

Elon Musk has been vocal about his desire to live on and colonize Mars, so perhaps SpaceX might look to advance the technology. NASA implied during the briefing we may one day see privatized short-distance air travel in space, as well as Earth.

"As far as identifying a specific opportunity in the near future, what we like to do within NASA is provide competitive opportunities for our community and so we do offer those on a periodic basis and would hope that the community would see this as a great opportunity to start thinking about aerial platforms as a potential way to really expand our Mars exploration," Glaze said.

The helicopter will also carry a small piece of aerospace history with it as it zooms around Mars – a piece of fabric from the Wright Brothers' first successful test airplane, which took off from Kitty Hawk, N.C. in 1903.

"We are very proud to honor that experimental aircraft from long ago by carrying a small piece of fabric," said J. Bob Balaram, ingenuity chief engineer at JPL. This, he said, is another "Wright brothers moment" in history.

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📱From Digital IDs to AI Feeds: Tech Giants Shake Up the Digital World

🔦 Spotlight

Happy Friday Los Angeles!

This week, two tech titans, Apple and Snapchat, announced groundbreaking updates that are poised to reshape the way we interact with our digital devices. From secure digital IDs to personalized AI feeds, these innovations are set to have a significant impact on our daily lives.

Apple's Digital Driver's License: A Game-Changer for LA Residents

Apple has taken a major step forward in digital identity with the integration of California driver's licenses and state IDs into Apple Wallet. This initiative, part of the state's mobile driver's license (mDL) program, offers a more convenient and secure way for LA residents to carry their identification. With encrypted data and NFC-enabled verification, users can now use their digital IDs at TSA checkpoints, select retailers, and even for age verification at bars and restaurants.

The mDL program not only simplifies travel and everyday transactions but also presents exciting opportunities for LA-based startups specializing in fintech, cybersecurity, and identity verification. As digital IDs become more widely adopted, these startups can innovate to create new applications and services that leverage this technology.


Image Source: Snap

Snapchat's AI-Powered Feed and Enhanced AR: A Personalized Experience

Snapchat is undergoing a major transformation with its most significant redesign in years, focusing on simplicity and personalization. The app now offers a more personalized experience, with an AI-driven "For You" feed that curates content tailored to individual preferences. Additionally, Snapchat has enhanced its augmented reality (AR) tools, opening up new possibilities for interactive experiences and creative expression.

LA's thriving tech ecosystem, particularly its startups focused on AI and AR, stands to benefit greatly from Snapchat's innovations. These updates provide opportunities for local developers to create complementary technologies and explore new partnerships within Snapchat's evolving platform.

Impact on LA's Tech Ecosystem

Both Apple's and Snapchat's updates underscore a growing trend toward personalization, security, and streamlined user experiences. LA's tech scene, with its vibrant startup community and strong focus on innovation, is well-positioned to capitalize on these shifts.

As digital experiences become more integrated into our daily lives, LA's startups can explore new frontiers in AI, AR, and secure mobile technologies. This wave of innovation is set to drive growth and collaboration within the local tech ecosystem, solidifying LA's reputation as a global hub for cutting-edge technology.


🤝 Venture Deals

LA Companies

  • PictorLabs, an AI-powered histopathology platform that enhances disease detection, has raised a $30M Series B led by Insight Partners. The company has now raised a total of $48.8 million. - learn more
  • Mellomanic, formerly We Are Giant, has raised a $6M Funding Round, bringing its total capital to $13.8M, to expand its platform and enhance its music experiences for artists and fans, backed by investors including Sterling Partners. - learn more

    LA Venture Funds

    • Mucker Capital participated in a $2.5M Seed Round for Tab Commerce, a fintech company providing financial management solutions to transform how restaurants handle their spending and optimize operational efficiency. - learn more
    • Finality Capital led a $3.2M Seed Round for RISE, a Gigagas Layer 2 blockchain platform designed to enhance scalability and reduce transaction costs. - learn more


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    ⏳Top Productivity Techniques for Entrepreneurs

    In the busy world of entrepreneurship, staying productive is crucial for achieving success. With numerous tasks (and social media) competing for your attention, it can be tough to stay organized and focused. Fortunately, several proven productivity hacks can help you manage your time effectively and prioritize your workload. These strategies are backed by research and have been used by successful individuals in various fields. In this listicle, we’ll explore five effective productivity hacks, including the Pomodoro Technique and the Eisenhower Matrix, that can improve your work habits and enhance your entrepreneurial efforts.


    The Pomodoro Technique

    Developed by Francesco Cirillo in the late 1980s, the Pomodoro Technique uses a kitchen timer to break work into intervals, typically 25 minutes long, followed by short breaks. Cirillo named the method after the tomato-shaped timer he used as a university student, and it has since been adopted by many professionals and students to enhance focus and productivity. To implement it:

    • Choose a task to work on
    • Set a timer for 25 minutes
    • Work on the task until the timer rings
    • Take a short 5-minute break
    • After 4 pomodoros, take a longer 15-30 minute break

    The Eisenhower Matrix

    Named after former U.S. President Dwight D. Eisenhower, this prioritization method helps individuals categorize tasks based on urgency and importance. Eisenhower famously stated, "What is important is seldom urgent and what is urgent is seldom important," which underscores the value of distinguishing between these two aspects to effectively manage time and tasks. This prioritization method helps you focus on what's truly important by categorizing tasks into four quadrants based on urgency and importance:

    1. Urgent and important: Do immediately
    2. Important but not urgent: Schedule for later
    3. Urgent but not important: Delegate if possible
    4. Neither urgent nor important: Eliminate

    Time Blocking

    Time blocking is a technique used by many successful entrepreneurs, including Jack Dorsey and Cal Newport, to allocate specific periods for different types of work. By scheduling tasks in advance, individuals can minimize distractions and ensure they dedicate focused time to their most important responsibilities. This creates structure and helps minimize context switching. For example:

    1. 9-11 AM: Deep work on top priority project
    2. 11 AM-12 PM: Respond to emails/messages
    3. 1-3 PM: Meetings
    4. 3-5 PM: Administrative tasks

    The Two-Minute Rule

    Popularized by productivity expert David Allen in his book "Getting Things Done," the Two-Minute Rule states that if a task can be completed in two minutes or less, you should do it immediately. This approach helps prevent small tasks from piling up and cluttering your to-do list, allowing for a more organized workflow.


    Batching Similar Tasks

    Batching tasks is a technique used by many high-performing individuals, including writer Tim Ferriss, who advocates for grouping similar activities to minimize context switching. By focusing on one type of task at a time, such as responding to emails or making phone calls, you can increase efficiency and reduce mental fatigue.


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    LA Startups Supercharging Cars and Dating 🚗⚡💑

    🔦 Spotlight

    Happy Friday Los Angeles!

    EVgo Inc., a leading Electric Vehicle (EV) charging company based in West Los Angeles, has seen substantial growth under CEO Badar Khan. The company now operates over 3,400 fast chargers across 1,000 sites nationwide, strategically placed in high-traffic urban and suburban areas to enhance convenience for EV users. EVgo’s model focuses on owning and managing its charging stations to ensure a seamless experience, reflecting its commitment to supporting the mass adoption of electric vehicles and facilitating the transition to cleaner transportation.

    In a different electrifying market, Joe Feminella, inspired by his own successful dating journey, launched the dating app, First Round’s On Me in El Segundo with $5 million in funding. This app differentiates itself by requiring users to schedule a date within 24 hours of matching, and after a soft launch in select markets, it expanded nationwide in 2024. As the dating app market faces criticism over algorithmic practices and premium features, First Round’s On Me aims to offer a more genuine and immediate dating experience. Both EVgo and First Round’s On Me exemplify how companies in different industries are addressing their respective market challenges with innovative approaches to improve user experience and engagement.


    🤝 Venture Deals

    LA Companies

    • 3DEO, a startup that specializes in 3D printing small, high-volume metal parts, raised a $3.5M Strategic Investment Round from Mizuhio Bank. - learn more
    • Spotter, a startup that underwrites creators and offers AI tools, raised a $7.4M Funding Round. - learn more
    • Cashmere, a lead generation startup for wealth managers, raised a $3.6M Seed Round. Canapi Ventures led, and was joined by Benchstrength, Plug and Play, The House Fund, and Courtyard Ventures. - learn more

    LA Venture Funds

    • Crosscut Ventures participated in an $8.9M Series A Extension for Nostra AI, a startup that helps e-commerce businesses improve their website performance by speeding up load times. - learn more
    • Fika Ventures, an eight-year-old Los Angeles venture capital firm, has raised a fourth fund in the amount of $160 million to invest in early-stage B2B startups. - learn more

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