Can a Startup Help Alleviate California's Housing Shortage? United Dwelling Raises $10 Million

Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

Can a Startup Help Alleviate California's Housing Shortage? United Dwelling Raises $10 Million
Ben Kessler (United Dwelling)

Culver City-based United Dwelling, which aims to help alleviate California's critical housing shortage by helping homeowners turn their garages into stylish studio homes they can rent out to tenants, announced Tuesday it has raised $10 million in series B funding to be able to build more units.

"This is the biggest problem facing California," said Steven Dietz, founder and CEO, before pausing for a moment to add: "Well maybe it's the second biggest problem right now."


United Dwelling, which has gotten glowing press in The New York Times and Fast Company, was born out of a loosening of California laws in 2016, further relaxed this year, that allow more homeowners to build Accessory Dwelling Units, or ADUs. The company says there are more than 250,000 underused two-car garages in L.A. County, the vast majority of which are simply being used to store junk. "That's a really bad use of residential space," said Dietz.

United Dwelling partners with homeowners to find a contractor for construction, find qualified tenants and manage and maintain the property. It leases the garage or land for a set number of years (usually 15 years) and the homeowner gets a cut of the rent or can choose to buy back the ADU at any time for $79,900.

To save on construction costs, United Dwelling will only build when it has secured contracts on five properties within two miles of each other. The company targets lower-income neighborhoods and so far all of its projects have been along the Expo Line west of the University of Southern California.

"What we do is not appropriate on a four million dollar million property," said Dietz.

The interior of a converted garage.Ben Kessler (United Dwelling)

Westwood-based Alpha Edison led the round, which included investment from Lightspeed Venture Partners. The funds will be used to support the installation of over 150 ADUs in 2020 and 1,500 in 2021.

Dietz's career has gone in the opposite direction of the traditional tech trajectory. He was a founding general partner at Upfront Ventures in 1996 and stayed at the firm for two decades before leaving to become an entrepreneur in 2016.

Dietz started raising the series B at the beginning of the year. Just as the round was ready to close, COVID-19 hit. "I had term sheets and the world started to change," he said. "I thought the valuation had to adjust. We took it down 10% and moved forward."

The company paused construction for five weeks but is now ramping up again. Some practices it adopted during the pandemic will become permanent. For instance, the company saw no drop off in conversion rates when it switched from visiting people at their homes to virtual consultations, so that will stay.

Dietz acknowledges it is a strange time to be building a new company, but he notes that even though it has taken a temporary backburner, the state's housing problem is not going away. He also says a recession could make the company's thesis even more appealing.

"I think the economic situation makes a second source of income more interesting to homeowners," he said.

https://twitter.com/thebenbergman
ben@dot.la

Subscribe to our newsletter to catch every headline.

Cadence

How Real-Time Data Is Helping Physicians Track Their Patients, One Heartbeat at a Time

S.C. Stuart
S.C. Stuart is a foreign correspondent (ELLE China, Esquire Latin America), Contributing Writer at Ziff Davis PCMag, and consults as a futurist for Hollywood Studios. Previously, S.C. was the head of digital at Hearst Magazines International while serving as a Non-Executive Director, UK Trade & Investment (US) and Digital Advisor at The Smithsonian.
How Real-Time Data Is Helping Physicians Track Their Patients, One Heartbeat at a Time

Are you a human node on a health-based digital network?

According to research from Insider Intelligence, the U.S. smart wearable user market is poised to grow 25.5% in 2023. Which is to say, there are an increasing number of Angelenos walking around this city whose vital signs can be tracked day and night via their doctor's digital device. If you've signed up to a health-based portal via a workplace insurance scheme, or through a primary care provider's portal which utilizes Google Fit, you’re one of them.

Do you know your baseline health status and resting heartbeat? Can you track your pulse, and take your own blood pressure? Have you received genetic counseling based on the sequencing of your genome? Do you avoid dairy because it bloats, or because you know you possess the variant that indicates lactose intolerance?

Read moreShow less

Who Will Win LA's E-scooter Wars?

Maylin Tu
Maylin Tu is a freelance writer who lives in L.A. She writes about scooters, bikes and micro-mobility. Find her hovering by the cheese at your next local tech mixer.
Who Will Win LA's E-scooter Wars?
Evan Xie

Los Angeles — it’s not just beautiful weather, traffic and the Hollywood Walk of Fame — it’s also the largest shared micromobility market in the U.S. with six operators permitted to deploy up to 6,000 vehicles each.

And despite the open market policy, the competition shows no signs of slowing down.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending