Electreon
Image courtesy of Electreon

Electreon Wants to Bring Wireless, In-Road Electric Charging to American Roads

A new entrant in Los Angeles’ crowded electric vehicle space wants to charge the EVs of tomorrow—without a plug.

Tel Aviv-based Electreon specializes in wireless induction charging, similar to the technology that allows you to charge your cell phone on a wireless mat or dock without plugging it in. By embedding a system of coiled wires into the pavement, Electreon plans to turn the road itself into a charging station for vehicles—one that can be used even while cars are moving.


Founded in 2013, the company has already proven its technology can work via pilot programs in Sweden, Germany and Italy—as well as its homeland of Israel, where it’s a publicly traded company on the Tel Aviv Stock Exchange. But on Tuesday, Electreon announced a partnership with Michigan public authorities, as well as private stakeholders like Ford Motor Company, to install a one-mile-long stretch of electrified road in Detroit—the first time such a system would be used in public roads in the U.S. The system is expected to be operational by next year.

Electreon, which opened its U.S. headquarters in Los Angeles last month, is initially targeting fleet vehicles like taxis, buses and drayage trucks for its technology, but plans to eventually expand into the consumer EV market as well. Electric road systems would be especially attractive to fleet vehicles for a number of reasons, the most obvious being that they stop frequently. Time spent idling, especially in predictable locations, means it’s easier to know where to install electrified roads and make them cost-effective.

Stefan Tongur, Electreon’s L.A.-based vice president of business development, says the company’s induction charging technology will probably charge slower than the traditional plug-in station model. But if the pavement under every bus station was electrified, he told dot.LA, a small amount of charge would be added to the vehicle at every stop—meaning the bus would need to take fewer, if any, breaks to recharge its battery.

Image courtesy of Electreon

It’s easy to imagine similar use cases at ports, rail yards or airport taxi lanes, all of which could spell significant savings for companies that lose time and money when their electric fleet vehicles are plugged in and recharging. Many of these areas also fall under the purview of the private sector, which would make uptake and implementation easier, according to Tongur. He said Electreon is already eyeing a move into such spaces.

Electreon aims to have its wireless charging technology installed on public roads around the U.S. within “a couple of years,” Tongur added. While Detroit will host the pilot program, Los Angeles and New York will be the next targets.

“L.A. is obvious, right? It’s the Mecca of EVs,” he said. “You have air quality issues here; you have the port of L.A. and Long Beach; you have so much traffic. Moving to electrification is, I would say, a must.”

The goal of installing wireless charging for moving vehicles is “very courageous,” said Mehrdad Kazerani, a professor of electrical and computer engineering at the University of Waterloo in Ontario, Canada. Kazerani noted that researchers at the university had developed a similar concept for the sprawling Trans-Canada Highway. “Of course, we did not pursue this idea, but it seems Electreon has made good progress along this line,” he said.

Kazerani added that wireless charging technology may also allow the EVs of the future to use considerably smaller batteries, which would make the cars lighter, more energy-efficient and less expensive. Smaller batteries would also mean less mining for battery materials and less waste when a battery reaches the end of its life.

“This is kind of an invitation to the U.S. market: to policymakers, state agencies, fleet owners and original equipment manufacturers,” Tongur said. “This is an opportunity to do things together—join us on this path and journey.”

O'Brien Joins Scopely Board of Directors

The Culver City mobile game unicorn, Scopely, announced Wednesday that Chief Revenue Officer Tim O'Brien has been appointed to the company's board of directors. Since he joined Scopely in 2014, the company has grown from 50 to 800 employees and reached a $1.7 billion valuation.

"My time at Scopely has been the highlight of my professional career, and I'm really proud of the tremendous growth we've achieved," O'Brien told dot.LA in an e-mail. "The business has scaled 35x over these last six years, and I continue to be energized every day to come to work and tackle new challenges with all of my Scopely partners."

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Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.

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ben@dot.la
⚽️ LA-Based Venture Capitalist Turned Pro Soccer Player

🔦 Spotlight

Courtney Reum boasts quite the assortment of descriptors: 45-year-old American venture capitalist, Paris Hilton’s brother- in-law, entrepreneur, best-selling author, former Goldman Sachs investment banker, and now, professional soccer player. The former D1 soccer player at Columbia University, embarked on an unlikely journey to join a soccer team, Länk FC Vilaverdense, in Portugal's second division. With the help of Corey Woolfolk, a biotech executive and ex-pro player, Reum pursued his dream of playing professional soccer, targeting clubs in Turkey, Scandinavia, and Portugal. Vilaverdense took a chance on Reum, enticed not only by his sports skills but also by a substantial loan he offered to ease the club's financial strain, along with potential future investments and access to his business network.

To prepare for his debut, Reum invested heavily in a 10-week crash course involving intensive training, coaching, and medical care. Despite already being in good shape, he underwent specialized soccer-oriented strength and conditioning, overcoming injuries and utilizing services like cold plunges and body vibration therapy. Training was rigorous, with former pros guiding him as he balanced his venture capital duties, scaling back some hours at his LA-based firm, M13. On Sunday, May 5th, Reum was brought onto the field at minute 86 for his pro debut during the match against Torreense. Though his future involvement with the team remains uncertain, he will stay in Portugal until the end of the season.

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Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

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