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Electreon Wants to Bring Wireless, In-Road Electric Charging to American Roads
David Shultz
David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.
A new entrant in Los Angeles’ crowded electric vehicle space wants to charge the EVs of tomorrow—without a plug.
Tel Aviv-based Electreon specializes in wireless induction charging, similar to the technology that allows you to charge your cell phone on a wireless mat or dock without plugging it in. By embedding a system of coiled wires into the pavement, Electreon plans to turn the road itself into a charging station for vehicles—one that can be used even while cars are moving.
Founded in 2013, the company has already proven its technology can work via pilot programs in Sweden, Germany and Italy—as well as its homeland of Israel, where it’s a publicly traded company on the Tel Aviv Stock Exchange. But on Tuesday, Electreon announced a partnership with Michigan public authorities, as well as private stakeholders like Ford Motor Company, to install a one-mile-long stretch of electrified road in Detroit—the first time such a system would be used in public roads in the U.S. The system is expected to be operational by next year.
Electreon, which opened its U.S. headquarters in Los Angeles last month, is initially targeting fleet vehicles like taxis, buses and drayage trucks for its technology, but plans to eventually expand into the consumer EV market as well. Electric road systems would be especially attractive to fleet vehicles for a number of reasons, the most obvious being that they stop frequently. Time spent idling, especially in predictable locations, means it’s easier to know where to install electrified roads and make them cost-effective.
Stefan Tongur, Electreon’s L.A.-based vice president of business development, says the company’s induction charging technology will probably charge slower than the traditional plug-in station model. But if the pavement under every bus station was electrified, he told dot.LA, a small amount of charge would be added to the vehicle at every stop—meaning the bus would need to take fewer, if any, breaks to recharge its battery.
Image courtesy of Electreon
It’s easy to imagine similar use cases at ports, rail yards or airport taxi lanes, all of which could spell significant savings for companies that lose time and money when their electric fleet vehicles are plugged in and recharging. Many of these areas also fall under the purview of the private sector, which would make uptake and implementation easier, according to Tongur. He said Electreon is already eyeing a move into such spaces.
Electreon aims to have its wireless charging technology installed on public roads around the U.S. within “a couple of years,” Tongur added. While Detroit will host the pilot program, Los Angeles and New York will be the next targets.
“L.A. is obvious, right? It’s the Mecca of EVs,” he said. “You have air quality issues here; you have the port of L.A. and Long Beach; you have so much traffic. Moving to electrification is, I would say, a must.”
The goal of installing wireless charging for moving vehicles is “very courageous,” said Mehrdad Kazerani, a professor of electrical and computer engineering at the University of Waterloo in Ontario, Canada. Kazerani noted that researchers at the university had developed a similar concept for the sprawling Trans-Canada Highway. “Of course, we did not pursue this idea, but it seems Electreon has made good progress along this line,” he said.
Kazerani added that wireless charging technology may also allow the EVs of the future to use considerably smaller batteries, which would make the cars lighter, more energy-efficient and less expensive. Smaller batteries would also mean less mining for battery materials and less waste when a battery reaches the end of its life.
“This is kind of an invitation to the U.S. market: to policymakers, state agencies, fleet owners and original equipment manufacturers,” Tongur said. “This is an opportunity to do things together—join us on this path and journey.”
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David Shultz
David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.
Are Influencers the Key to Fighting Climate Change?
05:00 AM | March 16, 2023
Evan Xie
From makeup to books, people are increasingly basing their purchasing habits on what social media stars recommend. It shouldn’t come as a surprise, then, that influencers are swaying people to make more sustainable choices. A study released last week that was conducted by Unilever and the Behavioural Insights Team (BIT), which surveyed 6,000 people across the US, UK and Canada, found that 78% of consumers found influencers had the most impact on why people switch to sustainable choices. Traditional information outlets, on the other hand, lagged far behind—48% turned to TV documentaries, 37% turned to news articles and 20% turned to government campaigns.
On the surface, these statistics are sobering. Influencers, who lack any oversight or ethical requirements, are the ones responsible for shifting consumer behavior toward more sustainable options.
But this aligns with trends people have noted across the board. Gen Z has largely swapped TV time with social media usage, with one study finding that TV and film came behind video games, music, the internet and social media as young people’s favorite entertainment activities. Not only do 42% of Americans actively avoid reading the news, but 91% of young people get their news from social media. And overall trust in government institutions has reached a low of 27%, with many members of Gen Z believing the government hasn’t done enough to fight climate change.
Meanwhile, influencers are reaching people where they are. That’s not to say that some influencers don’t encourage overconsumption. After all, the so-called, “haul video” featuring heaps of cheap fast-fashion clothes, dominates fashion and beauty influencer spaces.
But there are an increasing number of creators carving out their niche with sustainability-centric content. On Instagram, people like @zerowastecutie and @DiandraMarizet share infographics focused on sustainable living tips and cutting out plastic. On TikTok, sustainability influencers are fighting against the overconsumption that runs rampant on the app. Some, like @climatediva, haul thrifted clothes, while creators like @tarabellerose make educational videos about environmental issues.
None of this suggests that influencer culture writ large has entirely shifted towards eco-friendly practices. It does, however, indicate that influencers have been more successful than any other institution in convincing young people to move beyond just worrying about climate change and instead make specific life changes.
The new paradigm makes sense, considering most influencers are between the ages of 18 and 34. And when coupled with the fact that young people are turning to TikTok rather than Google as their search engine of choice—just searching “zero waste” results in videos detailing budget-friendly ways to reduce waste and starter guides—short clips can go a long way in helping viewers get easy, actionable advice on simple lifestyle changes. A proposal that might not come across as effectively in a long documentary on TV or a news article.
This is all to say that it would be easy to look at Unilever’s findings and bemoan the way influencers have infiltrated how information spreads. But it’s not their fault that they’ve managed to capture people’s attention. If news organizations or government campaigns want to actually reach young people, they could stand to take some tips from TikTok stars.
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Kristin Snyder
Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
https://twitter.com/ksnyder_db
Smart Shoes for Kids? Skechers Thinks So 👟
08:16 AM | August 01, 2025
🔦 Spotlight
Happy Friday, LA!
This week, Skechers may have just kicked off a new trend that’s bound to have parents and tech lovers talking. They've unveiled the "Find My Skechers" line, kids’ sneakers that come with a hidden compartment to securely hold an Apple AirTag. For $52 to $58, parents can now track their child’s shoes in real-time using the Find My app, giving a whole new meaning to "keeping an eye on things." While these tech-savvy kicks are already gaining attention, will they become the new norm in kids' footwear? And who’s next? Will Nike or Adidas be jumping on the AirTag bandwagon, or is Skechers setting the stage for a whole new wave of tech-integrated fashion?
But it’s not all smooth sailing. This innovation raises some interesting questions about privacy and surveillance. Are we crossing a line when we start tracking our kids’ every move through their shoes? While Apple’s anti-stalking features are in place to prevent misuse, it will be intriguing to see how other brands and parents respond to this new blend of fashion and tech.
What do you think? Could this become a must-have feature in the next generation of kids' gear, or is it a step too far? Let us know your thoughts!
🤝 Venture Deals
LA Companies
- LakeFS, a provider of Git-like version control for data lakes, has secured $20M in a growth funding round led by Maor Investments. The funds will support the company's expansion efforts and product development aimed at enhancing data engineering and AI initiatives within enterprise and public sector environments. - learn more
LA Venture Funds
- Sound Ventures co-led the $16.1M Series A funding round for Knit, an AI-powered consumer research platform. The funds will be used to accelerate product development, enhance AI capabilities, and expand global research operations. This investment underscores the growing trend of combining AI with human expertise to deliver faster, cost-effective, and high-quality insights for enterprise research. - learn more
- Anthos Capital co-led a $60M Series A funding round for Good Job Games, a mobile game developer known for creating casual and hyper-casual games. The investment, co-led by Menlo Ventures, will support the company's growth, enabling the expansion of its game portfolio and enhancing user engagement through innovative gameplay features. This funding marks a significant step in scaling Good Job Games’ operations and solidifying its position in the competitive mobile gaming market. - learn more
- Pinegrove Capital Partners participated in Ramp's $500M Series E-2 funding round, which values the company at $22.5 billion. The funds will be used to accelerate Ramp's AI-driven financial tools, aiming to enhance automation and efficiency in corporate finance operations. - learn more
- Riot Ventures participated in Oxide Computer Company's $100M Series B funding round, led by the U.S. Innovative Technology Fund (USIT). This investment will enable Oxide to scale its manufacturing capabilities, enhance customer support, and accelerate product delivery to meet the growing demand for on-premises cloud computing solutions. - learn more
- Rebel Fund participated in a $3.2M seed funding round for Caseflood.ai, a San Francisco-based legal tech startup offering AI-powered client intake solutions for law firms. The funds will support the development of Caseflood's advanced voice agent, Luna, which autonomously handles client interactions, including consultations and retainer signings, aiming to enhance conversion rates and operational efficiency for law firms. - learn more
- Smash Capital participated in Ambience Healthcare's $243M Series C funding round, co-led by Oak HC/FT and Andreessen Horowitz (a16z). The investment will support Ambience's expansion of its ambient AI platform, which automates clinical documentation, coding, and workflow tasks across over 200 specialties. The platform integrates directly with electronic health records, enhancing efficiency and compliance in healthcare settings. - learn more
- ARTBIO, a clinical-stage radiopharmaceutical company developing alpha radioligand therapies for cancer treatment, has secured $132M in a Series B funding round. The round was co-led by Sofinnova Investments and B Capital, with participation from Alexandria Venture Investments and other investors. The funds will support the advancement of ARTBIO's lead program, AB001, through Phase II clinical trials, and facilitate the expansion of its manufacturing and supply chain infrastructure. - learn more
- Rebel Fund participated in OffDeal's $12M Series A funding round, led by Radical Ventures, to support the company's mission of building the world's first AI-native investment bank. OffDeal aims to democratize access to high-quality M&A advisory services for small and mid-sized businesses by automating analyst tasks with AI, enabling efficient sell-side transactions. The funds will help scale OffDeal's technology-driven, advisor-led approach to facilitate successful exits for entrepreneurs. - learn more
- Sandbox Studios participated in a $3M seed funding round for Sarelly Sarelly, a Mexican cosmetics brand, with backing from U.S. investors like Wollef, Morgan Creek Capital Management, and Hyve Ventures. The funds will support Sarelly Sarelly's expansion into the U.S. market, including retail launches at Ulta Beauty and growth on digital platforms like TikTok Shop. - learn more
LA Exits
- NEOGOV, an El Segundo-based provider of HR and compliance software for U.S. public sector agencies, has been acquired by EQT and CPP Investments in a deal valued at over $3 billion. The acquisition will help NEOGOV expand its product offerings and grow its presence across North America. - learn more
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