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Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
In the middle of downtown Compton, California, fresh produce is scarce. According to the Compton Chamber of Commerce, the city is both a food desert and also a food swamp.
Drive through Alameda St. or Rosecrans Ave., and you’ll notice that grocery chains are sparse but fast food joints are numerous: Jack in the Box, McDonald’s, Popeye’s, IHOP. With the exception of a Walmart Supercenter off Long Beach Blvd., I couldn’t identify anywhere else to get fresh produce, unless it was a small, local corner store.
Agricultural tech startup Plenty, co-founded in 2014 in San Francisco by chief science officer Nate Storey, aims to help the city of Compton access healthier food by installing complex indoor vertical farms in warehouses and industrial areas that otherwise don’t have farming land.
Plenty’s intricate vertical farming operation in Compton opened May 18. It’s the company’s second farm after a test facility in San Francisco and the largest yet—the farm produces roughly 20 times the output of the Bay Area facility, according to Plenty spokesperson Erin Santy. Once it’s running at full capacity, Plenty’s indoor Compton farm is expected to produce 4.5 million pounds of food per year on about 1% of the land a regular terrestrial farm would need.
Plenty Farms
The Plenty farm I toured in Compton was nearly 100,000 square feet and home to roughly 80 full-time employees — 30% of whom are local hires. And, unlike seasonal agriculture work, these locals can work at Plenty’s indoor farm year-round.
Right now the Compton farm only grows leafy greens (baby kale, baby arugula, crispy lettuce, spinach) with plans to expand to crops people want to eat year-round regardless of growing seasons. “Greens are pretty simple from a lifecycle standpoint,” Storey explained. “They’re relatively inexpensive to grow, there’s not a whole lot of risk because they grow really fast.”
Storey said that Plenty is working with local grocers in Compton plus big-name brands like Bristol Farms and Amazon’s Whole Foods to distribute its produce to their neighboring stores. It also recently inked a deal to sell its vertically farmed greens directly to Walmart.
Right now, Plenty’s produce retails at health food stores for about the same price as other organics but Storey said he hopes to see that price drop so more people can afford it. “Over the next couple of years, it's going to become cheaper to build our farms, and it will be [cheaper] to buy the land that can produce the same amount of food… and cheaper if you compare on quality,” Storey said.
Walking into Plenty’s Compton farm, I passed by a chute pushing composted produce out into a bin in the parking lot. From the outside I caught a whiff of an overpowering smell of fresh spinach and lettuce, which somehow still smelled fresh despite sitting in the beating sun. The entire air around Plenty’s farm seemed to me to carry the scent of arugula.
Before touring the hydroponic farm, which is a large series of maze-like rooms filled with heavy machinery, I readied myself in what felt like a hazmat suit getup: Hair and beard nets, hard hat, goggles, coveralls, shoe coverings and plastic bags over them. Santy directed me to thoroughly sanitize my hands before we entered the facility – removing any lingering germs helps negate the need for pesticides.
Unlike other farming outfits which usually stack horizontal shelves of seedlings, Plenty uses metal pylons about two stories high to grow its greens vertically. Plant roots run down the long hollow center of the towers and the nutrient-rich water they produce runs off into a trough below to be recycled. Storey told me that Plenty uses about 90% less water than field-based growers—a clear advantage for Plenty, since it operates in a drought-stricken state and the Colorado River, California’s main source of water for agricultural operations as well as in other western states, is drying up.
When Plenty’s greens are ready to harvest, a huge bright yellow robotic arm brings the towers down from their hanging places on the ceiling, and harvests the greens to be packed.
Plenty’s indoor LED lights are staggeringly bright, and designed to mimic the sun’s peak output, around the clock. “The big problem in these farms is energy,” Storey said. “Plants will use a lot more energy than we give them, so if we give them more energy per plant, we’ll get twice the growth rate.”
But the lights aren’t even the most high-tech part of the facility. Most of the processes at Plenty’s plant, from planting seeds to watering them, cleaning, harvesting and packing them, are all done by robots with trained human operators wearing earplugs standing by to oversee the processes every step of the way..
Most of the robots Plenty uses were bought off the shelf rather than customized, Storey said. All of Plenty’s robots are made by Fanuc, a Michigan-based supplier. During my tour, Santy pointed out that Plenty’s engineers had developed special tweezer-like pincers as “fingers” for some robots tasked with sorting through produce. The size of these bots varies immensely from smaller mechanisms used to feed seeds into small trays and pack them down, to large armlike robots that move the large vertical farming towers with greens around the facility and harvest them.
“The ideal for us is to be able to buy things off the shelf, because it's cheaper and it's easier if someone else is responsible for the design and manufacturing,” Storey told me. “The vertical plane architecture is fundamental to who we are as a business because we can put way more energy and light into the system.”
Storey likened Plenty’s footprint to a soccer field: The goal box of the field would be how much land Plenty uses to produce the same amount of food as the rest of a typical farm’s land.
Samson Amore
Even though Plenty recycles much of its water, the electric bill isn’t cheap. Storey said he thinks the overall agricultural industry has to invest more in tech to bring prices of equipment down.
“A major challenge for the industry is, they just expected to ride all of the gains from other industries, like LEDs. They haven't done enough internal investment, to kind of work out the ideal economics,” Storey said. This cost curve is steep especially as global energy prices continue to rise. “The amount of money that it takes to stand up farms is high enough that it's going to select for a few large businesses, rather than lots of teeny tiny competitors all over the place,” said Storey.“It's an awfully tough business.”
Plenty has raised roughly $1 billion to date, Storey said. Funding came from investors including SoftBank, Walmart, and One Madison Group. Most recently, Plenty raised a $400 million Series E round last January.
Storey said he aims to transition Plenty’s operations to renewable energy once it’s cost-effective. “Energy is becoming more sustainable at a pace that no one expected,” he noted. “We're betting on a future that's much more renewable than it is today when it comes to electrical power… We’re super concerned about power, it’s a major part of our costs.”
There’s indications that the vertical farming market is on the rise. Grand View Research reported last year that the global vertical farming industry is expected to grow more than 25% to $33 billion by 2030. And farms like Plenty’s are leading the charge, a separate study estimated North American operations make up 35% of vertical farming done today.
Being grown in a clean environment means no pesticides, so the greens could be eaten without washing and were both tastier and crisper than anything I’ve ever found at a grocery store. Those I took home lasted about a week.
I’m no professional food reviewer, and I’m also not typically one to eat greens on their own. But the sheer density of taste (and smell!) packed into a small leaf of arugula from Plenty’s farm was remarkable. I found myself eating handfuls of it raw. And as someone who’s usually a fan of dressing, I must add that Plenty’s produce really didn’t need it – a splash of lemon juice and a bit of fresh black pepper, if I was feeling spicy, was sufficient.
According to Storey, arid areas like southwestern deserts can especially benefit from farming indoors. “The world is entering a phase where the fields will become less dependable,” he said. “People will have less reliable access to fresh produce, in particular [as] fresh water is more scarce.”
Which is why Plenty is ambitiously expanding. It recently made a deal with real estate firm Realty Income for up to $1 billion in financing to build more facilities. The first investment from the investment will be $40 million dedicated to securing land and building the infrastructure for Plenty’s planned third operation, a strawberry farm that’s a joint venture with Driscoll’s and will open in Virginia in 2024.
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
According to a Forbes report last April, both the viewership and dollars behind women’s sports at a collegiate and professional level are growing.
In 2022, the first 32 games of the NCAA tournament had record attendance levels, breaking records set back in 2004, and largely driven by the new and rapidly growing women’s NCAA tournament. WNBA openers this year saw a 21% spike in attendance, with some teams including the LA Sparks reporting triple-digit ticket sales growth, about 121% over 2022’s total. In 2023, the average size of an LA Sparks crowd swelled to 10,396 people, up from 4,701 people.
Women make up half the population, but “also 50% of the folks that are walking into the stadium at Dodger Stadium, or your NFL fans are just about 50% women,” noted Erin Storck, a panelist and senior analyst at Los Angeles-based Elysian Park Ventures.
Storck added that in heterosexual households, women generally manage most of the family’s money, giving them huge purchasing power, a potential advantage for female-run leagues. “There's an untapped revenue opportunity,” she noted.
In the soccer world, Los Angeles-based women’s soccer team Angel City FC has put in the work to become a household name, not just in LA County but across the nation. At an LA Tech Week panel hosted by Athlete Strategies about investing in sports, Angel City head of strategy and chief of staff Kari Fleischauer said that years before launching the women’s National Women’s Soccer League team, Angel City FC was pounding the pavement letting people know about the excitement ladies soccer can bring. She noted community is key, and that fostering a sense of engagement and safety at the team’s home venue, BMO stadium (formerly Banc of California Stadium), is one reason fans keep coming back.
Adding free metro rides to BMO stadium and private rooms for nursing fans to breastfeed or fans on the spectrum to avoid sensory overload, were just some of the ways ACFC tried to include its community in the concept of its stadium, Fleischauer said. She noted, though, that roughly 46% of Angel City fans are “straight white dudes hanging out with their bros.”
“Particularly [on] the woman's side, I'd like to think we do a better job of making sure that there's spaces for everyone,” Fleischauer told the audience. “One thing we realize is accessibility is a huge thing.”
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
L.A. Tech Week has brought venture capitalists, founders and entrepreneurs from around the world to the California coast. With so many tech nerds in one place, it's easy to laugh, joke and reminisce about the future of tech in SoCal.
Here's what people are saying about the fifth day of L.A. Tech Week on social:
#LATechWeek has been on 🔥🔥🔥. Yes the events are super cool at amazing venues. But, I’m blown away by the people. I’ve met so many founders building generative AI companies from the ground up. I’m so bullish on LA right now🥳. LA is for builders #longLA
Thanks @rpnickson 📸 pic.twitter.com/B6rT2jJYIs
— Dr. Kelly O'Brien (@Kvo2013) June 8, 2023
Successful LatinxVC Avanza Summit 2023 in LA! It’s been an amazing few days near the beach w great company. Thank you to our panelists & participants.
Huge thanks to our incredible sponsors SVB, Chavez Family Foundation, Annenberg Foundation, PledgeLA, Fenwick & West, Countsy! pic.twitter.com/oVuGIgFurk
— LatinxVC (@LatinxVCs) June 9, 2023
30+ gaming startups presented at the A16z Speedrun Demo Day in LA yesterday. Great thanks to the @a16zGames team for an awesome day of events! #LATechWeek pic.twitter.com/DKq8IFo5QZ
— Grace Zhou (@graceminzhou) June 9, 2023
📣🤩 What’s the buzz? It’s #LATechWeek from @TechstarsLA & @TechstarsHealth joint demo day with the #Techstar HC team where our @fyelabs founder/CEO Suvojit Ghosh mentored both cohorts! #TechStars demo day highlighted 12 amazing emerging #startups in #healthtech #innovation. 🩺 pic.twitter.com/0RXClCtfDQ
— FYELABS (@fyelabs) June 9, 2023
Another successful Coffee On Slauson in the books for #LATechWeek.
Special thanks to the good people at Pledge LA, SVB and @GundersonLaw for the ongoing support and the @findyourhilltop staff for providing the space, eats & vibes. ♻️ pic.twitter.com/51cMDoEn30
— Slauson & Co. (@SlausonAndCo) June 9, 2023
The perfect combo to start #LATechWeek Day 5: pastries, coffee, and great convos with industry founders ✨
Fireside chats with @enriquealle, @wp, and @robynpark pic.twitter.com/booYPdekVV
— Tech Week (@Techweek_) June 9, 2023
Of course @designerfund has the most amazing pastries at their event. #LATechWeek pic.twitter.com/PjyWlGTQI4
— Jesse Pickard (@jessepickard) June 9, 2023
My favorite event from @Techweek_ has to be "Modern Storytelling & Business Building." Hosted by @STHoward #LATechWeek pic.twitter.com/SV1eexMJ4k
— JonnyZeller (@JonnyZeller) June 9, 2023
And the finale of the night was courtesy of the one and only @zedd for an unforgettable end to the "City of Games" party! Hosted by @a16zGames and @100Thieves #LATechWeek pic.twitter.com/hliI9yLKse
— Tech Week (@Techweek_) June 9, 2023
Excited to be at the @a16zGames Speedrun Demo Day! Loved the energy and excitement from the companies that pitched there. It was also great to see @Tocelot and @ndrewlee at this amazing #LATechWeek event pic.twitter.com/NfLQO5lR27
— Andy Lee | andypwlee.bit (@andypwlee) June 9, 2023
Thank you to everyone who joined the Sony Venture Fund US team at #LATechWeek for our screening of Spider-Man: Across the Spider-Verse. Last summer, we started building a presence in LA. Today, it's exciting to host such an event with the @Sony family and the LA VC community. pic.twitter.com/wdDm6qtHdL
— Sony Innovation Fund (@Sony_Innov_Fund) June 9, 2023
Time to eat, connect and build while @remi_rodney provided the vibes. 🙏🏽#LATechWeek @BuildOnBase @developer_dao @WeAreRazorfish pic.twitter.com/QIPh1gjvoA
— Hola Metaverso-Blockchain & New Web Tech Events 🎪 (@holametaverso) June 9, 2023
@Lux_Capital at #LATechWeek advancing the impossible to inevitable, from..
..defense primes partnering with cutting edge defense tech startups, to..
..hardware x LLMs improving mental health.
From the rich and diverse LA ecosystem stems generational companies: pic.twitter.com/v5S5r8JtbU
— Shahin Farshchi (@Farshchi) June 9, 2023
LA Tech Week has been a blast! Met some amazing creators, founders and investors from all over the world! #LATechWeek pic.twitter.com/AAh9JFELhe
— Chris Germano (@netslayer) June 9, 2023
Had such a blast at LA Tech Week and hosting events for @brexHQ
Top highlights were collabing with @pulley on an Emerging Managers / Founder mixer at the @poplco House, rooftop event in Venice, creator panel with @thechangj & proper Korean food with in KTown.
Exhausted is an… pic.twitter.com/mGQnSYGPdg
— Τyler Robinson (@TyyRob3) June 9, 2023
Did you have fun at @sophiaamoruso’s launch party for @trustfundvc? #LATechWeek pic.twitter.com/gbrbXRQ9Xx
— Kay (@KaySnels) June 9, 2023
y00tilty in every city with @KaylaLor3n & @cryptochrisg813.
Welcome to the LA @y00tsNFT fam! #LATechWeek #3XP week. pic.twitter.com/6wWKlsTacx
— VanG0xH (@CryptoVanGoghs) June 9, 2023
Really enjoyed #LATechWeek. Here are some observations I made 👇
— s.personal.ai (Suman Kanuganti) (@SumanPersonalAI) June 9, 2023
Thank you @TheKofiAmpadu for including me in #demoday with the latest @a16ztxo cohort! It was a real full circle moment to witness the brilliance of both @ChrisLyons & @ZMuse_ & #PledgeLA very own. She’s why we’re #LongLA 🚀💕 #LAtechweek pic.twitter.com/itkKXMxQRb
— Qiana Qiana! (@Q_i_a_n_a) June 9, 2023
@upfrontvc Gaming Founders Podcast #iLOVELA #LATechWeek @Techweek_ @KatiaAmeri @mucker @fikavc @bonfire_vc @TenOne10 @WatertowerGroup @ganasvc @IAmRobRyan @john_at_stonks @eva_ho @dereknorton pic.twitter.com/LCbaGXCoW7
— Sean Goldfaden (@seangoldfaden) June 9, 2023
Hosts Kevin Zhang, Partner at @upfrontvc, and Eden Chen, CEO of @pragmaplatform, interviewed two special guests from @raidbaseinc Stephen Lim, Co-Founder & Product Director, and Trevor Romleski, Co-Founder & Game Director. 🎙 #LATechWeek pic.twitter.com/hxHEAoELZ6
— Tech Week (@Techweek_) June 9, 2023
Kicking off @a16zGames @100Thieves City of Games party at #LATechWeek 🔥🔥🔥 pic.twitter.com/zQcZedG15f
— Jon Lai (@Tocelot) June 9, 2023
Yesterday at @socinnovation I got to have this AWESOME conversation with @iamwill — musician, producer, technology entrepreneur, and Founder & CEO of https://t.co/D60y1e2JOu #LATechWeek pic.twitter.com/KBxK6rXyTG
— Anna Barber (@annawbarber) June 9, 2023
I absolutely love this game. Proud moment for the team @investwithatlas. #LATechWeek pic.twitter.com/fPZvKXU7TC
— Tobias Francis (@TobiasFrancis) June 9, 2023
Had a blast at LA Tech Week this year with @brexHQ
From hosting & moderating my first creator panel featuring @BlakeMichael14, to a fun rooftop night in Venice, and to attending some amazing events such as Watertower’s emerging manager panel and a VC/founder tennis tournament pic.twitter.com/udjfmLHE0L
— Jonathan Chang (@thechangj) June 8, 2023
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
At Lowercarbon Capital’s LA Tech Week event Thursday, the synergy between the region’s aerospace industry and greentech startups was clear.
The event sponsored by Lowercarbon, Climate Draft (and the defunct Silicon Valley Bank’s Climate Technology & Sustainability team) brought together a handful of local startups in Hawthorne not far from LAX, and many of the companies shared DNA with arguably the region’s most famous tech resident: SpaceX.
Here’s a look at the greentech startups that pitched during the Tech Week event, and how they think what they’re building could help solve the climate crisis.
Arbor: Based in El Segundo, this year-old startup is working to convert organic waste into energy and fresh water. At the same time, it also uses biomass carbon removal and storage to remove carbon from the atmosphere and sequester it in an attempt to avoid further damaging the earth’s ozone layer. At the Tech Week event Thursday, Arbor CEO Brad Hartwig told a stunned crowd that Arbor aims to remove about five billion tons of organic waste from landfills and turn that into about 6 PWh, or a quarter of the global electricity need, each year. Hartwig is an alumni of SpaceX; he was a manufacturing engineer on the Crew Dragon engines from 2016-2018 and later a flight test engineer at Kitty Hawk.
Antora: Sunnyvale-based Antora Energy was founded in 2017, making it one of the oldest companies on the pitching block during the event. Backed by investors including the National Science Foundation and Los Angeles-based Overture VC, Antora has raised roughly $57 million to date, most recently a $50 million round last February. Chief operating officer Justin Briggs said Antora’s goal is to modernize and popularize thermal energy storage using ultra-hot carbon. Massive heated carbon blocks can give off thermal energy, which Antora’s proprietary batteries then absorb and store as energy. It’s an ambitious goal, but one the world needs at scale to green its energy footprint. According to Briggs, “the biggest challenge is how can we turn back variable intermittent renewable electricity into something that's reliable and on demand, so we can use it to provide energy to everything we need.”
Arc: Hosting the panel was Arc, an electric boating company that’s gained surprising momentum, moving from design to delivering its first e-boats in just two years of existence. Founded in 2021, the company’s already 70 employees strong and has already sold some of its first e-boats to customers willing to pay the luxury price tag, CTO Ryan Cook said Thursday. Cook said that to meet the power needs of a battery-powered speedboat, the Arc team designed the vehicle around the battery pack with the goal of it being competitive with gas boats when compared to range and cost of gas. But on the pricing side, it’s not cheap. Arc’s flagship vessel, the Arc One is expected to cost roughly $300,000. During the panel, Cook compared the boat to being “like an early Tesla Roadster.” To date Arc Boats has raised just over $35 million, according to PitchBook, from investors including Kevin Durant, Will Smith and Sean “Diddy” Combs.
Clarity Technology: Carbon removal startup Clarity is based in LA and was founded by Yale graduate and CEO Glen Meyerowitz last year. Clarity is working to make “gigaton solutions for gigaton problems.” Their aim? To remove up to 2,000 billion pounds of carbon from the atmosphere through direct air capture, a process which uses massive fans to move chemicals that capture CO2. But the challenge, Meyerowitz noted in his speech, is doing this at scale in a way that makes an actual dent in the planet’s emissions while also efficiently using the electricity needed to do so. Meyerowitz spent nearly five years working as an engineer for SpaceX in Texas, and added he’s looking to transfer those learnings into Clarity.
Parallel Systems: Based in Downtown LA’s Arts District, this startup is building zero-emission rail vehicles that are capable of long-haul journeys otherwise done by a trucking company. The estimated $700 billion trucking industry, Parallel Systems CEO Matt Soule said, is ripe for an overhaul and could benefit from moving some of its goods off-road to electric railcars. According to Soule, Parallel’s electric battery-powered rail vehicles use 25% of the energy a semi truck uses, and at a competitive cost. Funded in part by a February 2022 grant from the U.S. Department of Energy, Parallel Systems has raised about $57 million to date. Its most recent venture funding round was a $49 million Series A led by Santa Monica-based VC Anthos Capital. Local VCs including Riot Ventures and Santa Monica-based Embark Ventures are also backers of Parallel.
Terra Talent: Unlike the rest of the startups pitching at the Tech Week event, Terra Talent was focused on building teams rather than technology. Founder Dolly Singh worked at SpaceX, Oculus and Citadel as a headhunter, and now runs Terra, a talent and advisory firm that helps companies recruit top talent in the greentech space. But, she said, she’s concerned that all the work these startups are doing won’t matter unless we very quickly turn around the current trendlines. “Earth will shake us off like and she will do just fine in 10,000 years,” she said. “It’s our way of living, everything we love is actually here on earth… there’s nothing I love on Mars,” adding that she’s hopeful the startups that pitched during the event will be instrumental in making sure the planet stays habitable for a little while longer.
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.