How Plenty is Using Vertical Farms to Bring Produce to Compton’s Food Desert

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

How Plenty is Using Vertical Farms to Bring Produce to Compton’s Food Desert
Plenty Farms via Samson Amore

In the middle of downtown Compton, California, fresh produce is scarce. According to the Compton Chamber of Commerce, the city is both a food desert and also a food swamp.

Drive through Alameda St. or Rosecrans Ave., and you’ll notice that grocery chains are sparse but fast food joints are numerous: Jack in the Box, McDonald’s, Popeye’s, IHOP. With the exception of a Walmart Supercenter off Long Beach Blvd., I couldn’t identify anywhere else to get fresh produce, unless it was a small, local corner store.


Agricultural tech startup Plenty, co-founded in 2014 in San Francisco by chief science officer Nate Storey, aims to help the city of Compton access healthier food by installing complex indoor vertical farms in warehouses and industrial areas that otherwise don’t have farming land.

Plenty’s intricate vertical farming operation in Compton opened May 18. It’s the company’s second farm after a test facility in San Francisco and the largest yet—the farm produces roughly 20 times the output of the Bay Area facility, according to Plenty spokesperson Erin Santy. Once it’s running at full capacity, Plenty’s indoor Compton farm is expected to produce 4.5 million pounds of food per year on about 1% of the land a regular terrestrial farm would need.

Plenty Farms

Plenty’s connections with local grocers

The Plenty farm I toured in Compton was nearly 100,000 square feet and home to roughly 80 full-time employees — 30% of whom are local hires. And, unlike seasonal agriculture work, these locals can work at Plenty’s indoor farm year-round.

Right now the Compton farm only grows leafy greens (baby kale, baby arugula, crispy lettuce, spinach) with plans to expand to crops people want to eat year-round regardless of growing seasons. “Greens are pretty simple from a lifecycle standpoint,” Storey explained. “They’re relatively inexpensive to grow, there’s not a whole lot of risk because they grow really fast.”

Storey said that Plenty is working with local grocers in Compton plus big-name brands like Bristol Farms and Amazon’s Whole Foods to distribute its produce to their neighboring stores. It also recently inked a deal to sell its vertically farmed greens directly to Walmart.

Right now, Plenty’s produce retails at health food stores for about the same price as other organics but Storey said he hopes to see that price drop so more people can afford it. “Over the next couple of years, it's going to become cheaper to build our farms, and it will be [cheaper] to buy the land that can produce the same amount of food… and cheaper if you compare on quality,” Storey said.

How the robot-powered farm works

Walking into Plenty’s Compton farm, I passed by a chute pushing composted produce out into a bin in the parking lot. From the outside I caught a whiff of an overpowering smell of fresh spinach and lettuce, which somehow still smelled fresh despite sitting in the beating sun. The entire air around Plenty’s farm seemed to me to carry the scent of arugula.

Before touring the hydroponic farm, which is a large series of maze-like rooms filled with heavy machinery, I readied myself in what felt like a hazmat suit getup: Hair and beard nets, hard hat, goggles, coveralls, shoe coverings and plastic bags over them. Santy directed me to thoroughly sanitize my hands before we entered the facility – removing any lingering germs helps negate the need for pesticides.

Unlike other farming outfits which usually stack horizontal shelves of seedlings, Plenty uses metal pylons about two stories high to grow its greens vertically. Plant roots run down the long hollow center of the towers and the nutrient-rich water they produce runs off into a trough below to be recycled. Storey told me that Plenty uses about 90% less water than field-based growers—a clear advantage for Plenty, since it operates in a drought-stricken state and the Colorado River, California’s main source of water for agricultural operations as well as in other western states, is drying up.

When Plenty’s greens are ready to harvest, a huge bright yellow robotic arm brings the towers down from their hanging places on the ceiling, and harvests the greens to be packed.

Plenty’s indoor LED lights are staggeringly bright, and designed to mimic the sun’s peak output, around the clock. “The big problem in these farms is energy,” Storey said. “Plants will use a lot more energy than we give them, so if we give them more energy per plant, we’ll get twice the growth rate.”

But the lights aren’t even the most high-tech part of the facility. Most of the processes at Plenty’s plant, from planting seeds to watering them, cleaning, harvesting and packing them, are all done by robots with trained human operators wearing earplugs standing by to oversee the processes every step of the way..

Most of the robots Plenty uses were bought off the shelf rather than customized, Storey said. All of Plenty’s robots are made by Fanuc, a Michigan-based supplier. During my tour, Santy pointed out that Plenty’s engineers had developed special tweezer-like pincers as “fingers” for some robots tasked with sorting through produce. The size of these bots varies immensely from smaller mechanisms used to feed seeds into small trays and pack them down, to large armlike robots that move the large vertical farming towers with greens around the facility and harvest them.

“The ideal for us is to be able to buy things off the shelf, because it's cheaper and it's easier if someone else is responsible for the design and manufacturing,” Storey told me. “The vertical plane architecture is fundamental to who we are as a business because we can put way more energy and light into the system.”

Storey likened Plenty’s footprint to a soccer field: The goal box of the field would be how much land Plenty uses to produce the same amount of food as the rest of a typical farm’s land.

Samson Amore

The challenges of vertical farming

Even though Plenty recycles much of its water, the electric bill isn’t cheap. Storey said he thinks the overall agricultural industry has to invest more in tech to bring prices of equipment down.

“A major challenge for the industry is, they just expected to ride all of the gains from other industries, like LEDs. They haven't done enough internal investment, to kind of work out the ideal economics,” Storey said. This cost curve is steep especially as global energy prices continue to rise. “The amount of money that it takes to stand up farms is high enough that it's going to select for a few large businesses, rather than lots of teeny tiny competitors all over the place,” said Storey.“It's an awfully tough business.”

Plenty has raised roughly $1 billion to date, Storey said. Funding came from investors including SoftBank, Walmart, and One Madison Group. Most recently, Plenty raised a $400 million Series E round last January.

Storey said he aims to transition Plenty’s operations to renewable energy once it’s cost-effective. “Energy is becoming more sustainable at a pace that no one expected,” he noted. “We're betting on a future that's much more renewable than it is today when it comes to electrical power… We’re super concerned about power, it’s a major part of our costs.”

There’s indications that the vertical farming market is on the rise. Grand View Research reported last year that the global vertical farming industry is expected to grow more than 25% to $33 billion by 2030. And farms like Plenty’s are leading the charge, a separate study estimated North American operations make up 35% of vertical farming done today.

How the produce tastes

Being grown in a clean environment means no pesticides, so the greens could be eaten without washing and were both tastier and crisper than anything I’ve ever found at a grocery store. Those I took home lasted about a week.

I’m no professional food reviewer, and I’m also not typically one to eat greens on their own. But the sheer density of taste (and smell!) packed into a small leaf of arugula from Plenty’s farm was remarkable. I found myself eating handfuls of it raw. And as someone who’s usually a fan of dressing, I must add that Plenty’s produce really didn’t need it – a splash of lemon juice and a bit of fresh black pepper, if I was feeling spicy, was sufficient.

According to Storey, arid areas like southwestern deserts can especially benefit from farming indoors. “The world is entering a phase where the fields will become less dependable,” he said. “People will have less reliable access to fresh produce, in particular [as] fresh water is more scarce.”

Which is why Plenty is ambitiously expanding. It recently made a deal with real estate firm Realty Income for up to $1 billion in financing to build more facilities. The first investment from the investment will be $40 million dedicated to securing land and building the infrastructure for Plenty’s planned third operation, a strawberry farm that’s a joint venture with Driscoll’s and will open in Virginia in 2024.

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A Strong Finish to 2024 for LA Tech: Crosscut Ventures Leads the Way

🔦 Spotlight

Happy Friday LA!

As we close the book on 2024, Los Angeles has had a remarkable year in tech and venture capital. From groundbreaking funding rounds to industry-defining innovations, the city’s tech ecosystem has showcased its ability to adapt and thrive. Among the year’s final highlights was the announcement that Crosscut Ventures, one of LA’s premier early-stage venture capital firms, has added Jon Ylvisaker as its newest Partner.

Crosscut Ventures’ Bold New Direction

Announced in late December, Jon Ylvisaker’s appointment reflects Crosscut Ventures’ commitment to advancing its focus on the energy transition. Ylvisaker brings decades of experience in driving investments in energy technologies and digital infrastructure. As the founding partner and managing director of Yield Capital Partners, he led investments in startups and established companies shaping the future of sustainability. At Wolfacre Global Management, a Tiger Management hedge fund, he further honed his expertise in supporting impactful climate-focused solutions.

Brian Garrett, Managing Director and Co-Founder of Crosscut Ventures, said, “Jon's extensive experience in climate and digital infrastructure investments, coupled with his impressive track record of bringing groundbreaking technologies to market, makes him the ideal partner to help lead our focus.”

Since its founding in 2008, Crosscut has played a key role in shaping LA’s tech landscape. Ylvisaker’s addition reinforces the firm’s commitment to addressing global challenges like energy transition and sustainability, further solidifying its leadership in venture capital innovation.

What’s Next for LA Tech in 2025

The momentum from 2024 has set the stage for an even bigger year ahead. Entrepreneurs, investors, and innovators in LA are poised to take on new challenges and create meaningful change across industries.

As we step into 2025, we want to thank everyone who helped make 2024 such a standout year. Here’s to another year of progress, innovation, and success. From all of us at dot.LA, Happy New Year!

🤝 Venture Deals

LA Companies

  • First Resonance, a company specializing in digital manufacturing software through its ION Factory OS, has raised a $20M funding round led by Third Prime with participation from Blue Bear Capital and others. This brings its total funding to $36M and will be used to accelerate product development, grow its customer base, and enhance support for advanced manufacturing sectors like aerospace, robotics, and clean energy. - learn more
LA Venture Funds
  • Finality Capital Partners led a $17M Seed funding round for ChainOpera AI, a California-based company developing blockchain networks for AI-powered agents and applications, to accelerate product development, expand its team and enhance its blockchain and AI integration capabilities. - learn more

LA Exits

  • Thirteen Lune, an inclusive beauty e-commerce platform, has been acquired by SNR Capital, marking a significant milestone in the platform's mission to amplify underrepresented beauty brands while fueling its next stage of growth. - learn more
  • Ergobaby, a leading brand in juvenile products known for its high-quality baby carriers, has been acquired by Highlander Partners. The acquisition aims to bolster Ergobaby’s growth, expand its product offerings, and strengthen its position in the parenting solutions market. - learn more

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Salt AI’s $3M Bet, Snapchat’s Creator Cash, Rivian’s EV Tech, and ŌURA’s $200M Win

🔦 Spotlight

Happy Friday, LA - let’s dive right in to this week’s highlights:

Salt AI, a forward-thinking AI startup based in Los Angeles, has secured a $3 million seed funding round led by Morpheus Ventures with participation from Struck Capital, among others, to tackle the complexity of managing workflows.Salt AI's blog details how its platform centralizes tools like CRM systems, project management software, and data trackers into one interface, eliminating inefficiencies and freeing up teams to focus on meaningful work. With new funding in hand, Salt plans to scale its platform and expand its reach, a move that underscores how AI can solve everyday business challenges.

Image Source: Salt AI - Aber Whitcomb

While Salt AI focuses on the workplace, Snapchat is doubling down on creators, with its latest updates introducing revenue-sharing opportunities and direct monetization features. The company’snewsroom update outlines how enhanced analytics will help creators better understand their audiences and sustain their work. The platform's latest updates introduce revenue-sharing opportunities and direct monetization features, along with analytics that give creators deeper insights into their audience. By making it easier for creators to grow and sustain their work, Snapchat positions itself as a key player in the creator economy, offering features that rival platforms like YouTube and TikTok.

Image Source: Snap

On the roads, Rivian is redefining what it means to drive an electric vehicle. The company’s latest software update includes advanced route planning, energy management tools, and customization options that make every trip more intuitive and efficient. Additionally, Rivian has introduced new entertainment features, including Google Cast, YouTube, and SiriusXM, as featured in Rivian’ssoftware spotlight, enhancing the in-cabin experience for drivers and passengers alike. This isn’t just about convenience; Rivian is showing how thoughtful software design can elevate the entire EV experience, blending practicality with sophistication.

Image Source: Rivian

ŌURA is making headlines with a fresh $200 million Series D funding round, with participation from Fidelity Management & Research Company and Dexcom, which now values the company at $2.55 billion. This investment, as reported byBusiness Wire, highlights the growing demand for wearable health technology and positions ŌURA as a leader in the space. With its sleek design and emphasis on actionable health insights, the funding will enable ŌURA to expand its reach and further integrate wearables into daily health management, strengthening its position in the competitive health tech market. With this funding, ŌURA aims to reach more users and expand its capabilities, further embedding wearables into daily health management.

Image Source: ŌURA

Stay tuned as Salt AI, Snapchat, Rivian, and ŌURA continue to evolve, offering us new ways to work, connect, and live better.

🤝 Venture Deals

    LA Venture Funds
      • Undeterred Capital participated in a $7M Seed funding round for Portal, a Watertown, Mass.-based biotech company specializing in advanced intracellular delivery technology to drive innovations in biological research and cellular therapeutics. - learn more
      • Vamos Ventures participated in a $7.9M Series A funding round for Culina Health, a Hoboken, NJ-based company that provides personalized, science-based virtual nutrition care by connecting patients with registered dietitians, with plans to use the funds to expand its offerings for dietitians and patients, implement AI-driven tools to enhance care efficiency, and strengthen its leadership team through key hires. - learn more
      • Humans Ventures participated in a $3.8M Seed funding round for Hamming.ai, a San Francisco-based company specializing in automated tools for testing and optimizing voice agents, with plans to expand its platform, enhance reliability and perform, and accelerate product development. - learn more
      • Fifth Wall led, with participation from Starshot Capital and others, in a $9.5M Series A funding round for Mojave, a Sunnyvale, CA-based company developing energy-efficient commercial air conditioning technology. The funds will be used to accelerate the adoption of its innovative systems and reduce energy consumption in the cooling industry. - learn more
      • ReMY Investors participated in a $17M Series B funding round for Scripta Insights, a company that leverages data analytics to help employers and healthy plans reduce prescription drug costs, with the funds aimed at expanding its platform and scaling operations. - learn more
      • Mantis VC participated in a $16.5M funding round for Nuon, a company specializing in Bring Your Own Cloud (BYOC) solutions that streamline AI, data, and infrastructure software deployment. The funds will support product development, readiness for general availability in 2025, and efforts to expand customer acquisition. - learn more
      • B Capital participated in a $102M Series C funding round for Precision, a company developing minimally invasive brain-computer interfaces to treat neurological disorders, with plans to use the funds to expand its team, advance clinical research, and refine its AI-powered brain implant for helping users with severe paralysis operate digital devices using their thoughts. - learn more
      • The Games Fund led a $3M Seed funding round for Dark Passenger, a Poland-based game studio founded by veterans of The Witcher 3 and Cyberpunk 2077, to create an unannounced, innovative, first-person multiplayer PvPvE stealth-action game set in a distinctive universe inspired by feudal Japan and martial arts cinema. - learn more

          LA Exits

          • Calliope Networks, a generative AI company providing licensed media content like movies, TV shows, and news, has been acquired by Protege to strengthen its platform’s capabilities in advancing AI development. - learn more

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              Momentum in Motion: IPOs, Partnerships, and Innovation

              🔦 Spotlight

              Happy Friday, Los Angeles!

              Last week, we dove into some of the major moves shaping LA’s tech scene, from ServiceTitan’s IPO ambitions to Anduril’s AI advancements. This week, the story continues with new milestones and updates that reveal how quickly the landscape is evolving. Here’s what’s happening now:

              ServiceTitan’s IPO: A Fintech Spark

              ServiceTitan’s initial public offering has proven to be a resounding success.The Glendale-based company priced its IPO at $71 per share, significantly above the anticipated range of $52 to $57. On its first trading day, shares opened at $101 and closed at $101.20, marking a 43% increase and valuing the company at nearly $9 billion. This impressive debut underscores ServiceTitan’s growing influence in the trades software space and signals a potential trend for other fintech leaders to watch closely. Read more about ServiceTitan's IPO success here.

              Anduril Industries: Expanding the Horizon

              We recently covered Anduril’s groundbreaking partnership with OpenAI, emphasizing the growing role of AI in defense. This week, Anduril continues to make headlines with new developments and collaborations that underscore its commitment to reshaping national security and autonomous technology:

              • Partnership with Palantir:Anduril and Palantir are teaming up to accelerate AI capabilities in defense. Together, they aim to integrate Palantir’s advanced data analytics with Anduril’s autonomous systems, creating a platform capable of delivering actionable intelligence in real time. This partnership is expected to enhance battlefield decision-making, reduce operational risks, and maintain U.S. leadership in defense technologies. Read more about the partnership here.
              • Dive XL Autonomous Submarine: Anduril’s Dive XL submarine is setting new standards for maritime autonomy. This long-endurance unmanned vehicle can operate in harsh underwater environments for extended periods, providing capabilities for intelligence gathering, surveillance, and reconnaissance. With its modular design, Dive XL supports a range of payloads, making it a versatile asset for maritime security. Learn more about Dive XL here.
              • Archer VTOL Aircraft Partnership: Anduril’s collaboration with Archer Aviation is pushing the boundaries of autonomous flight technology. This partnership leverages Archer’s expertise in vertical takeoff and landing (VTOL) aircraft to complement Anduril’s advanced defense systems. By integrating Anduril’s cutting-edge AI capabilities with Archer’s innovative designs, the companies aim to create next-generation solutions for tactical military operations. This partnership reflects a shared commitment to innovation and positions both companies as leaders in reshaping the future of aerial defense. Details about the partnership are available here.

              Writers Guild Challenges AI in Hollywood

              The Writers Guild of America (WGA) continues its efforts to address the growing influence of AI in entertainment. In recent negotiations, the Guild has pushed for clear boundaries on the use of generative AI in scriptwriting, emphasizing the need to protect writers’ rights and creative integrity. As the industry grapples with the implications of this technology, the WGA’s stance highlights an ongoing effort to balance innovation with fairness in Hollywood. Read more about the Guild’s actions here.

              Our thoughts are with the residents of Malibu as they face wildfires fueled by Santa Ana winds, which have displaced many and disrupted communities, including Pepperdine University. For resources during emergencies, explore ourguide to the top tech apps for natural disasters, highlighting tools to support preparation and safety.

              From tech breakthroughs to creative industry challenges, the region’s innovation engine shows no signs of slowing. As 2024 approaches, one thing is clear: the momentum isn’t slowing down.


              ✨ Featured Event ✨

              2024 PledgeLA Catalyst Awards

              Image Source: Instagram: PledgeLA

              Catalyst Awards to Honor Inspiring Entrepreneurs and Emerging Managers in Venture Capital, Catalysts Improving Access to Capital Across Los Angeles

              PRINCIPALS AND HOSTS: The Annenberg Foundation and PledgeLA, the initiative launched in 2018 by the Annenberg Foundation and the City of Los Angeles to promote equity and increase access to capital for L.A.-based startups and investors from underrepresented backgrounds.

              WHEN: Wednesday, December 18, 2024 at 5:30 p.m. PST.

              WHERE: Register to See Address Los Angeles, California

              RSVP HERE

              🤝 Venture Deals

                LA Venture Funds
                  • Alpha Edison led a $27M Series A funding round, joined by Acre Venture Partners, ReMY, among others, for One Bio, a UC Davis spinoff based in California that is developing biotech solutions to bridge the dietary fiber gap, with plans to scale production and expand its product offerings. - learn more
                  • Gideon Strategic Partners participated in a $110M Series C funding round for Capstan Medical, a Santa Cruz-based company developing robotics technology for heart disease treatment, with the funds aimed at advancing clinical trials and preparing for commercialization. - learn more
                  • Riot Ventures led a $10.1M Seed funding round for Deterrence, a company developing automated solutions for energetics production, including explosives and propellants, with participation from Impatient Ventures and others, to scale its technology, improve manufacturing efficiency, and meet growing industry demands. - learn more
                  • Chapter One Ventures participated in a $12M Series A funding round for Hyperbolic, a San Francisco-based AI company specializing in predictive analytics for supply chain optimization, with plans to use the funds to enhance its technology platform and expand its team. - learn more
                  • Blue Bear Capital participated in a $35M Series C financing round for Raptor Maps, a Boston-based company that provides software solutions for solar asset management. The funds will be used to enhance their AI-driven platform, expand global operations, and support the growing needs of the renewable energy industry. - learn more
                  • Behind Genius Ventures and Night Ventures, among others, participated in a $3M Pre-Seed funding round for Moldco, a Boston-based company providing digital, evidence-based care, treatments, and lab testing to help individuals reclaim their health from mold toxicity, with plans to use the funds to expand operations nationwide in 2025. - learn more,
                  • Regeneration.VC co-led a €8M Series A funding round for Orbisk, a Netherlands-based company that develops AI-powered food waste monitoring systems for the hospitality industry, with plans to use the funds to expand internationally and enhance their technology platform - learn more
                  • Mucker Capital participated in a $17M Series A funding round for Ask Sage, an Arlington, VA-based company offering a generative AI platform for government and commercial sectors, with plans to use the funds to expand its AI capabilities, drive growth, and increase its workforce. - learn more
                  • Magnify Ventures participated in a $8M Series A funding round for MiSalud Health, digital health platform offering affordable, same-day bilingual telehealth consultations in Spanish and English to better serve Hispanic communities in the U.S. and Mexico. With a focus on improving access for Spanish-speaking individuals, the company aims to address the growing demand for culturally and linguistically appropriate healthcare solutions as the Hispanic population continues to expand rapidly in the U.S.. - learn more

                    LA Exits

                    • Elios Vision, a company specializing in innovative glaucoma treatment technologies, has been acquired by Bausch + Lomb to strengthen its portfolio in addressing the needs of glaucoma patients. The acquisition brings Elios Vision's cutting-edge solutions into Bausch + Lomb's comprehensive eye health offerings, expanding its capabilities to provide advanced care for this critical condition. - learn more
                    • OceanX, a provider of subscription-focused fulfillment and logistics solutions, has been acquired by Cart.com to enhance its end-to-end e-commerce platform and expand its capabilities in subscription management and order fulfillment. - learn more

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